School of Advertising - Academy of Art University

08/31/2024

It is an honor to witness the level of creativity on display from the students who dominated the Addy Awards 2024. Thanks AAF SF Bay Area congrats to the students and faculty!

08/31/2024

AAF SF Bay Area “Addy Awards” were dominated by students from the Academy of Art University School of Advertising Academy of Art University

05/24/2024

As we wrap up the Spring 2024 semester at the Academy of Art University, we’re celebrating a wild ride of hacking AI to make it our ultimate creative tool. AI isn’t naturally creative; it’s polite, precise, and way too perfect. But we’re not here to be boring or normal—we’re here to be radical and disruptive. So, we mess with it. We break its thought process. We totally hack it. And that’s where the magic happens.

Our students have taken AI tools like Midjourney, Firefly, ChatGPT, Pika, Runway, and Haiper and turned them upside down. From digital ads and OOH campaigns to mind-blowing TV spots, they’ve created work that’s not just innovative and engaging, but revolutionary. This semester, we’ve proven that when you push AI to its limits, it can become an unstoppable force in advertising.

https://youtu.be/GEOOZPLy_hM?feature=shared

04/29/2024

Define photo art direction in 2024. Photo art direction is a crucial aspect of visual content creation, involving the strategic planning and ex*****on of photography shoots to ensure that the final images effectively convey the intended message or theme. Utilizing tools like MidJourney and Adobe Firefly can significantly enhance the process, allowing for more creative and efficient setups.

04/22/2024

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 30,000 entries every year in local competitions such the Greater San Francisco competition. Gold Winners in this competition move up to one of 15 District competitions for the chance to advance to the National Finals. In addition to a professional competition, there is a concurrent student competition. Did we mention we won a big truck load of GOLD this year? Including BEST IN SHOW.

04/14/2024

It starts here. At the Academy of Art University School of Advertising. Learn how to create ad campaigns with the latest AI tools like Midjourney and ChatGPT.

04/14/2024

An embarrassment of wealth was bestowed upon the Academy of Art University at the SF Addys this year. Golds!!! Silvers!! And even some Bronze! We’re going to need a bigger trophy case. Congrats to all of our students who took home the hardware. Pictured here: Hannah Whatley and “Best in Show” Versaviya Despars. Woo hoo!

03/19/2024

The results are in for the 2024 Greater San Francisco American Advertising Awards competition and quite a few agencies did an outstanding job. Goodby, Silverstein & Partners was the big winner of the night winning Best of Show plus five Gold ADDYs for their entry "Driving While Black" which they created for Courageous Conversation Global Foundation. In the Student Competition, Versaviya Despars from Academy of Art University won Best of Show plus two Gold ADDDYs for her entry titled "White Barn." In all, Goodby won seven gold ADDYS plus nine silver ADDYS and Despars won four student gold ADDYs plus sour silver ADDYs.

In the Student competition, Hannah Whatley from Academy of Art University won two Gold ADDYs and two Silver ADDYs, and additional Silver ADDYS went to Aaron Washington, Bella Finestone, Montana Ruark, Qian Wan and Washington Chua. Other students, coming from Academy of Art University, University of San Francisco and University of California, Berkeley won Bronze awards.

03/15/2024

This “winning” thing is starting to set in…

03/13/2024

The Academy of Art University cleaned up last night at the 2024 American Advertising Awards SF Competition. The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 30,000 entries every year in local competitions such the Greater San Francisco competition. Gold Winners in this competition move up to one of 15 District competitions for the chance to advance to the National Finals. We took home 5 Golds including BEST IN SHOW! Lots of Silver and Bronze awards as well. Congrats!

03/07/2024

Amazing campaign by Kai Tian for Notco’s Not Hangover Probiotic Shots. Artwork produced with Adobe Firefly

02/04/2024

Concepts in advertising extend to experiential “moments” created to build engagement.

02/02/2024

Getting ready to roll into Spring Semester 2024. Our Student Welcome Orientation is Friday February 2nd. 601 Brannan St, San Francisco, California 94107. It starts here.

12/08/2023

You are invited!

Come see exciting new work from the Fall 2023 graduates of the School of Brand Communications at our annual Winter Show. A jury of distinguished judges will present awards, as well as celebrate recently published graduating portfolios.

Thursday, Dec 14
79 New Montgomery
5th Floor / Room 570

Industry Preview
5PM-7PM

Friends and Family
7PM-8PM

Awards Show
7:30PM

Join Zoom Awards Show
https://art.zoom.us/j/91585835315

11/29/2023

Having fun with our "AI for Advertising" class.

10/19/2023

So many amazing AI thought leaders! Thanks TED AI. 🤯

10/15/2023

So many ways to tell a story. These are all concepts created to demonstrate how you can art director with photography or illustration to bring an ad campaign to life.

07/26/2023

Responsible use of AI. And also basic etiquette with regard to artistic ownership and usage rights!

The White House said it had voluntary commitments from seven U.S. companies meant to ensure their AI products are safe before they release them.

07/26/2023

Technology Update

How soon until generative AI matches median human performance across a range of activities? Sooner than some may think.

But what does this mean for the future of technical automation more broadly? And what sectors stand to gain the most value from this transformative technology?

➡️ Find out the answers in our research on the economic potential of generative AI:
https://mck.co/3Ou4ApL

07/26/2023

So, if you're ready to unleash your creative potential and embark on an exhilarating adventure into the world of AI-powered advertising and design, this course is tailor-made for you.

07/11/2023

Check it out

06/28/2023

Let's give a big round of applause for Ross Patrick, an exceptional trailblazer in the world of advertising and design!

Ross recently made waves as a teacher of "AI for Advertising" at the prestigious Academy of Art University. He ignited a passion in his students, encouraging them to dive into the limitless possibilities of artificial intelligence. 🔥🎓

But wait, there's more! Ross and his talented students from FUTURE AGENCY joined forces with Apple to create an incredible app, bringing their unique insights to life. Now that's what I call a winning collaboration! 🍎📱

Ross's groundbreaking advancements in AI are reshaping the industry, setting new standards and pushing creative boundaries like never before. His exceptional work with global giants like Nike, Starbucks, ABinbev, and Amazon speaks volumes about his expertise and the impact he's making. And let me tell you, his mind-blowing digital projects with Laylasleep, Fiora, and Strive Nutrition will leave you speechless! 💥

A huge congratulations to you, Ross Patrick, for your extraordinary achievements! Your unwavering dedication to AI in advertising is truly inspiring. Keep shining brightly and blazing new trails! 🙌✨

06/28/2023

AI for Advertising is happening now at Academy of Art SF. Classes are available as OS+ so you can be remote. Jump in!

06/25/2023

The world has been abuzz recently with news of generative AI. Even though artificial intelligence has existed for decades, marketers should pay attention to the ongoing seismic shifts in this growing segment. According to a recent report, the value of the global generative AI market is estimated at $110.8 billion by 2030 (compared to $7.9 billion in 2021).

Vice President & Principal Analyst, Modern Work, Melody Brue, covers Adobe's generative AI announcement, Firefly, this week at its annual Adobe Summit conference.

06/25/2023

Where do you want to work? GUT, DDB, OMNICOM, SOMESUCH AND APPLE WIN FINAL PRIZES AT CANNES 2023
Gut takes three of the seven specialty awards on the last night of the festival

06/21/2023

WONDER the possibilities

06/15/2023

Here we go…

06/14/2023

FUTURE AGENCY - a very unique experience for students to get real agency experience working with real clients.

06/14/2023

THE FUTURE OF ADVERTISING IS HERE. Sign up now for summer classes. A.I. for Advertising will blow your mind!

06/13/2023

There were many exciting entries in Spring Show 23. This one stands out for its creative storytelling and outstanding use of AI.

Props to Trevor and Hunter Johnson who wrote and directed the spot.

Spring Show showcases the achievements of graduating students across 22 different schools at Academy of Art University. Meet the future of art and design.