Ceará Global

02/12/2025

Ceará Global — Business Journeys

From Ceará to the world: SimBora App is redefining urban mobility with technology made in Ceará

Born from Ceará’s innovative spirit, SimBora App is a digital platform that connects users to a wide range of services — urban mobility, delivery, food, beauty, pet care, and more — all in a single ecosystem. With a mission to make everyday life simpler, faster, and more connected, the app unites people and businesses through technology designed and developed in Brazil.

Serving both passengers and drivers, SimBora delivers a safer, more accessible, and truly regionalized mobility experience. Its integrated marketplace also strengthens local commerce, amplifying the impact of Ceará’s entrepreneurial ecosystem.

By combining innovation, convenience, and community focus, SimBora App showcases Ceará’s rising influence in Brazil’s digital economy — proving that great technology built locally can go global.

Ceará Global — Business Journeys: a series highlighting companies from Ceará that have partnered with NUPEX/Unifor and are now inspiring the world with their stories of innovation and purpose.

Source: simbora.app

20/11/2025

From Ceará to the world: SIB Impact — Applying Gamified Education into Making a Global Change

Founded in 2019 (or 2020, according to some sources) and rooted in Ceará, SIB Impact develops innovative educational solutions with a strong social-environmental focus. The startup’s flagship product, the SIB Game, combines gamification, design thinking and the real-world 17 United Nations Sustainable Development Goals (ODS) to challenge participants to propose sustainable business solutions. ConnectAmericas+2ConnectAmericas+2

SIB Impact’s ambition goes beyond Brazil: the company is already in internationalization mode, having been selected as one of 15 “impact techs” in Brazil to participate in the Brazilian Impact Techs in Spain (BitS 2025) programme — a mission that includes 10 days in Spain plus six months of follow-up. Unifor

For its achievements, including being a semifinalist of the Startup World Cup (one of the largest global startup competitions) while accelerated by the Unifor Hub at the Universidade de Fortaleza, the startup highlights the growing relevance of Ceará’s innovation ecosystem and its capacity to generate globally-competitive solutions. Unifor+1

💡 Ceará Global — Business Journeys: a series highlighting companies from Ceará that are breaking boundaries with innovation and purpose.

Source: ConnectAmericas (2020); UNIFOR (2024); UNIFOR(2025).

18/11/2025

UP Business: Ceará-born innovation turning learning into practical experience


Based in Ceará, UP Business has been standing out in the educational ecosystem through the UP Business Game, a business simulator that bridges theory and practice in the training of students and professionals.

The tool has been adopted by institutions such as Unifor and NUPEX, promoting interactive and collaborative learning in management, strategy, and entrepreneurship.

Recently, the company partnered with universities in the interior of Ceará, such as Uninta, expanding its reach and strengthening innovative education in the region.

Ceará Global — Business Journeys: a series that highlights companies from Ceará that have partnered with NUPEX/Unifor and now inspire the world with their stories of innovation and purpose.



📚 Sources: UP Business Game (Home); Diário do Nordeste (2022); UP Business Instagram (2025).

13/11/2025

Ceará Global — Business Journeys

From Ceará to the world: Bugaboo Studio turns technology into immersive experiences

Born in Fortaleza, Bugaboo Studio stands as one of the leading examples of Ceará’s growing creative and technological leadership. Bringing together designers, programmers, 3D artists, and engineers, the studio develops solutions in augmented reality (AR), virtual reality (VR), 3D modeling, and gamified platforms, creating interactive experiences that blend design, innovation, and impact.

From virtual product launches to immersive corporate training and 360° interactive tours, Bugaboo Studio is reshaping how brands communicate and connect with people, raising the standard of digital experiences in Brazil.

💡 Ceará Global — Business Journeys: a series highlighting companies from Ceará that have partnered with NUPEX/Unifor and now inspire the world with their stories of innovation and purpose.

Source: www.bugaboostudio.com

06/11/2025

Ceará Global — Business Journeys
Natureye: Ceará-based innovation revolutionizing eye care through nanotechnology
Founded in 2020, in Fortaleza (CE), Natureye has been standing out in the pharmaceutical sector by combining science, technology, and eye health. The laboratory specializes in developing innovative and sustainable ophthalmic products focused on well-being and prevention.

In 2025, the company launched Blefos Nano®️, the first ocular cleanser with nanotechnology in the Brazilian market, designed to treat blepharitis. Its nanoencapsulation technology ensures greater efficiency and safety for daily use.

Currently, Natureye products are available in more than 6,400 pharmacies across Brazil, with plans to reach 20,000 retail points by 2026, expanding access to eye health. The brand also joined the Unifor Technological Park, strengthening its commitment to research and innovation.

Ceará Global — Business Journeys: a series that highlights companies from Ceará that have partnered with NUPEX/Unifor and now inspire the world with their stories of innovation, impact, and purpose.



📚 Sources: Natureye (official website); Panorama Farmacêutico (2025); Natureye Instagram (2025).

04/11/2025

🌍 Ceará Global — Business Journeys
From Iguatu to Brazil: Flora Pura turns the strength of the countryside into natural innovation


Founded in 1949 in the city of Iguatu (CE), Flora Pura began as a small compounding pharmacy and has grown into a national brand of natural and sustainable cosmetics.

Producing around 25,000 items per day and present in over 20 Brazilian states, the company blends science, tradition, and environmental responsibility.

Its product lines use vegetable oils and natural ingredients and are cruelty-free, reaffirming a commitment to conscious beauty and respect for nature. 🌎💧

The story of Flora Pura shows how the interior of Ceará can create brands with national impact — combining innovation, technology, and sustainability while staying true to its regional roots.

Ceará Global — Business Journeys: a series highlighting companies from Ceará that have partnered with NUPEX/Unifor and now inspire the world through their stories of innovation and purpose.



📚 Sources: O Povo (2025); Flora Pura – About Us; Empório Flora Pura.

19/10/2025

🌍 Ceará Global — Business Journeys

From Frecheirinha to Brazil: Grupo Diamantes celebrates 20 years of success and national expansion

Founded in 2005 in Frecheirinha (Ceará), Grupo Diamantes has become a national reference in lingerie, fitness, and beachwear, proudly carrying Ceará’s name across Brazil. With five industrial parks, over 50 stores, and 60,000 consultants nationwide, the group empowers women through entrepreneurship and promotes financial independence. In 2025, it opened a new store in Natal (RN) and is now preparing to expand into international markets under the visionary leadership of Claudenia Régia.

💎 Ceará Global — Business Journeys: a series highlighting companies from Ceará that have partnered with NUPEX/Unifor and now inspire the world with their stories of innovation and impact.

19/10/2025

11/10/2025

🚀 O Ceará no mapa do mundo: 10 anos de histórias que inspiram o comércio exterior cearense! 🌎

Durante os meses de outubro e novembro, o Ceará Global by NUPEX vai celebrar uma marca especial: 10 anos do Núcleo de Práticas em Comércio Exterior da Unifor (NUPEX) — uma década formando talentos, conectando empresas e impulsionando o Ceará rumo ao cenário internacional.

Ao longo dessa série, vamos relembrar empresas que fizeram parte dessa trajetória, mostrando como cada uma vem deixando sua marca no comércio exterior e no desenvolvimento econômico do nosso estado. São histórias de inovação, de aprendizado e de coragem para abrir fronteiras. 💼✨

Mais do que preparar planos de internacionalização, o NUPEX atua lado a lado com a comunidade empresarial, fortalecendo a gestão, a estrutura comercial e a visão global das empresas cearenses — de acordo com o estágio de maturidade de cada negócio.

📈 O resultado? Negócios mais preparados, conexões mais fortes e um Ceará cada vez mais presente no mundo.

👉 Acompanhe o e embarque com a gente nessa jornada pelos 10 anos do NUPEX.
Porque quando o Ceará se conecta ao mundo, todo mundo ganha. 🌍💙

25/08/2025

Aviador Cachaça Shined at PEC Nordeste 2025 in Fortaleza, Ceará(June 5–7)

Viçosa do Ceará stood out as the largest cachaça-producing city at the event — even surpassing Salinas (MG) — and brought to the Aviador brand booth a strong image of leadership in regional agribusiness.

Produced at the historic _Sítio Uruoca_, in the rural area of Serra da Ibiapaba, Viçosa do Ceará, Aviador is a true jewel of artisanal cachaça, blending family tradition, innovation, and international recognition. Created by Caio Carvalho — a career pilot who pays tribute to his passion for aviation through the brand — Aviador was officially launched on October 23, 2020, although cachaça production in the region dates back at least to the 19th century.

🎙️ Check out the interview with Caio Carvalho in the _PEC Nordeste Magazine_- Ceara Global Edition August,2025

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Viçosa do Ceará se destacou como a maior cidade produtora de cachaça no evento — superando até Salinas (MG) — e levou ao estande da marca Aviador uma forte imagem de liderança no agronegócio regional.

Produzida no histórico Sítio Uruoca, na zona rural da Serra da Ibiapaba, em Viçosa do Ceará, a cachaça Aviador é uma verdadeira joia artesanal, unindo tradição familiar, inovação e reconhecimento internacional. Criada por Caio Carvalho — piloto de carreira que homenageia sua paixão pela aviação na marca — a Aviador foi lançada oficialmente em 23 de outubro de 2020, embora a produção de cachaça na região exista desde pelo menos o século XIX.

🎙️ Confira a entrevista com Caio Carvalho na Revista PEC Nordeste – Edição Ceará Global, agosto de 2025.

18/06/2025

Ceará Global Interviews: Ceará Hosts Brazil’s Largest Rose Producer in Serra da Ibiapaba
At the 2025 edition of PEC Nordeste, Ceará Global interviewed Dimas Nary, Sales Manager, and Sávio Lima, Financial Manager at Reijers Ceará — one of Brazil’s leading flower producers. With over 200 varieties of cut flowers and ornamental plants, the company supplies supermarkets, distributors, and garden centers across the North and Northeast regions, reaching as far as Salvador.

Production takes place in the Ibiapaba mountain range, in the municipality of São Benedito, located 320 km from Fortaleza. Reijers operates across three farms, two of which are fully active, with more than 45 hectares of greenhouses cultivating a wide array of tropical flowers, orchids, and roses.

Originally from Holambra (SP) — a city with strong Dutch roots in floriculture — Reijers established itself in Ceará in 2001. Today, Brazil’s largest rose production site is located in São Benedito, positioning the state as a national benchmark in the flower industry.
The company’s success story underscores the strength and scalability of Ceará’s floriculture sector, reinforcing the Ibiapaba region’s role as a high-value agricultural hub.

04/06/2025

Ceará has strong potential to expand business with Arab countries, especially through the export of cashew nuts, cashew juice, and fresh fruits. The state’s ability to obtain Halal certification gives it a competitive edge in Muslim markets.

Ceará also stands out in renewable energy (solar and wind), creating opportunities for technological cooperation. Moreover, the growing focus on health and wellness in Arab countries opens the door for natural and fitness-oriented products.

The state’s vibrant innovation and startup ecosystem is attracting Arab investors and strengthening commercial and technological partnerships.

O Ceará tem grande potencial para ampliar negócios com países árabes, destacando-se na exportação de castanha de caju, suco de caju e frutas frescas. A obtenção da certificação Halal é um diferencial que facilita o acesso a esses mercados.







O estado também se sobressai em energia renovável (solar e eólica), abrindo portas para cooperação tecnológica. Além disso, a busca crescente por saúde e bem-estar nos países árabes cria oportunidades para produtos naturais e voltados ao fitness.

O ecossistema de startups e inovação do Ceará atrai investidores árabes, fortalecendo parcerias comerciais .