01/06/2026
🤖 What role could generative AI play in investment advisory?
We are pleased to share that the survey of one of our PhD researchers has been featured by MoneyToday.
The research project, conducted in collaboration with the University of Bamberg, explores how generative AI may shape the future of investment advisory, and which factors influence its acceptance among private investors.
AI offers significant potential for data-driven insights and efficiency. At the same time, trust, transparency, perceived risk, and human expertise remain central when it comes to financial decision-making.
👉 The survey only takes a few minutes, and participants have the chance to win an iPad.
Read the MoneyToday article and take part in the survey here:
https://www.moneytoday.ch/news/ki-in-der-anlageberatung-ihre-einschaetzung-ist-gefragt