The International Brand Valuation Manual

29/03/2022

Businesses have been steadily pulling out of Russia, but Russia has been quick to retaliate in a battle for .

Read my latest article on this oft-used tactic of IP warfare.

The war in Ukraine has seen Russia take on Western sanctions in a battle over intellectual property rights, writes Gabriela Salinas.

12/09/2021

Surely you have heard about the glass ceiling, but have you heard about the glass cliff?

Besides the barriers women face to climb the corporate ladder, they meet an additional obstacle in times of crisis: Studies have shown that companies tend to hire women to lead through a difficult situation, when the odds are against them. They are particularly well equipped to lead through crises but, are they being put in place as scapegoats? Read more on this in my latest IE Insights article:

https://lnkd.in/dSMrCb2b

IE Business School
IE University

Women in leadership are often forced to run to the gauntlet of receiving a promotion into a precarious position, from where they could be pushed to the abyss, writes Gabriela Salinas.

12/09/2021

¿Cuánto sabes sobre la gestión estratégica de marca? Descubre más con Gabriela Salinas, profesora de Branding en ESIC y Eva López, Directora Global de Marca de LaLiga

▶ Para acceder, registrate en , la primera plataforma gratuita de contenido divulgativo especializada en , y

📲 Tú eliges cómo, cuándo y dónde verlo

¿Te atreves?
play.esic.edu/

https://youtu.be/q3b2d5sQ2k8

▶ No te pierdas este nuevo capítulo de , la primera plataforma gratuita de contenido divulgativo especializada en , y ...

25/05/2021

We were pleased to take part in an event at LaLiga, where I could discuss the impact of compliance & corporate governance on trust and value with Eva López Ruiz, Global Brand Director, .

02/02/2021

🎓 This weekend I had the pleasure to share with the students of the Master in Global Sports Marketing at LaLiga Business School our brand valuation methodology, how we factor market research into it as well as the results for LaLiga Brand Finance

29/01/2021

It has been noted that the world's female leaders seem to be managing the pandemic better than their male counterparts. This article explores why this is and what it says about modern leadership

As female leaders continue to succeed in both business and politics, Professor Gabriela Salinas explores why women in power are flourishing, especially during a time of crisis.

21/01/2021

Liderazgo femenino y poder blando: por que los países liderados por mujeres se han desempeñado mejor durante la pandemia?

26/11/2020

Female leaders often have to walk the tightrope between moving up the ladder and being liked. A strong personal brand built on respect can enable women to overcome short-term unpopularity and achieve their long-term goals.

Female leaders often have to walk the tightrope between moving up the ladder and being liked. Professor Gabriela Salinas explains how a strong personal brand built on respect can enable women to achieve their lon...

15/11/2020

✔ ¿De qué hablamos cuando hablamos de marca personal? ¿Por qué es importante construir una marca personal fuerte?

Lo analizo en este artículo de ⬇

https://www.esic.edu/rethink/management/marca-personal-que-es-por-que-es-importante

07/11/2020

Read my latest article on the challenges for female leaders to build their personal brand (im Spanish)

Os dejo mi último artículo sobre los particulares desafíos a los que se enfrentan las lideres femeninas a la hora de construir una marca personal fuerte. Publicado en el blog

ESIC

https://www.esic.edu/rethink/management/marca-personal-fuerte-desafios-yoportunidades-liderazgo-femenino

16/10/2020

A strong personal brand is key for professionals in the current environment where being employable is as important as being employed.

How to build a strong personal brand? Some keys in this article published by IE INsights

“Being honest with yourself about who you are is key – as is a certain amount of fearlessness and confidence in the expression of that self. Such authenticity does not come easily, it is hard work and this is exactly why it is so valued..."

Professor Gabriela Salinas analyzes how 'likeability' is key to improving our personal brand and looks at how influential figures such as the late Justice Ruth Bader Ginsburg utilize personal values to improve how they are perceived by others.

14/10/2020

Honored to have received the IE Prize for Teaching Excellence for the 2019-20 academic year. This year it was a digital diploma, created by the artist Daniel Canogar.

There are few places where I feel happier than in a class. Teaching has given me the opportunity to meet the most talented and noble-hearted people over the years. I enjoy every bit of it. And this is why this award is very dear to me. Thanks to IE Business School and my dear students for this recognition.