17/10/2026
A new article by Adriana Mutu, PhD (ESIC Business & Marketing School) and Mireia P. (ESIC Business & Marketing School), published by VIA Empresa, looks at where influencers fit into Europe’s increasingly complex digital regulatory landscape and asks a bigger question: who actually regulates the digital ecosystem?
Influencer activity now sits at the intersection of several areas of regulation, from audiovisual media and consumer protection to platform rules and AI.
The challenge isn’t necessarily a lack of rules. It’s how different frameworks, including the AVMSD, DSA, consumer protection rules and AI regulation, overlap, interact and are ultimately enforced.
The article is in Spanish, below:
L'activitat dels 'influencers' se situa en la intersecció entre la regulació audiovisual, la protecció dels consumidors, la regulació de plataformes i altres àmbits com la IA