Building Brands Growing Businesses

05/04/2022

Constant development, strategies and guardianship. Longevity makes a big difference and ensured a leading position was kept in a very competitive HE market. Effectively developing a 'red brick' University's brand for relevance, engaging the hearts and minds, driving undergraduate, postgraduate and foreign student recruitment. Clearly defining the 'Why' for all stakeholders, being attractive for research investment from leading organisations.

04/04/2022

A comment from an SME family-owned business client. Engineers that designed, manufactured and installed very advanced fire suppression systems. They were competing with cheap, inferior imports and in the wrong, low value, "grudge purchase" miserable markets. We helped the organisation reposition to appeal to new receptive high-value markets for their vastly superior products, skills and services. A feel-good project. Supporting a very hard working family business, installing focus, unity and the highly deserved rewards. The MD purchased the Ford Mustang he had promised himself.

31/03/2022

This was helping a successful recruitment organisation redefine and focus away from the 'spamming' low margin 'generic' recruiters. We discovered a rich seam in Nuclear Energy and Rail Infrastructure 'C' suite that nobody was catering for in a meaningful way and these guys had significant experience. It was brave, scary, but it completely transformed the performance of the business. This was CEO's comment.

"What do you want to be famous for?"

30/03/2022

Performance testimonials from clients over the years; here are some extracts. Strategically deeper and structured brand driven improvements. I have a very experienced team that can help.

Message me for a chat.

17/12/2020

New Client. AlignandPull is pleased to be part of the team providing consulting on a highly advanced project for a prestigious global organisation, whose clients are the ultra-high net worths.

17/11/2020

I bring great news amongst all the lockdown, woe. After jumping through many hoops of justification, we have secured a £50,000 grant, to help with the development of a new software product for a client and take it to a receptive market.

10/11/2020

An inspiring leader of the exhibitions industry adapting to Covid challenges – by example. AlignandPull has been working with Cook & Associates for most of this year, as the business improves its perception of capability from large international exhibitions to include their ever-growing capability of digital immersive experiences. The website experience is part of an ongoing comprehensive brand perception development and growth program.

10/11/2020

Your workforce is a critical part of your Brand. Cook & Associates have invested in employer branding, engagement and participation through AlignandPull workshops, shaping the business around beliefs and behaviours, to deliver outstanding work and service.

03/10/2020

Great short film produced for our client Cook & Associates part of a bigger brand program moving them into the advanced experiential space.

The world is changing fast, we are learning and adapting every day to ensure we provide the best of help and service to our clients. We are Cook & Associates...

22/09/2020

Low-information diets.

Despite the expectation to be able to do pretty much everything online, the indication is that people are actually looking to reduce the amount of time they spend in the digital world. We’re all becoming more aware of screen time, and wellbeing products such as Google’s Digital Wellbeing are becoming increasingly popular.

High quantity, low-quality junk content is becoming a thing of the past. The SEO algorithms that once used to favour high content volume, are now much more geared towards quality engaging content and information that provides the answers people are seeking.

19/08/2020

Virtual to race reality.

The Toyota Gazoo Racing UK team in the British Touring Car Championship (BTCC) has engaged D2H Advanced Technologies to provide them with computational fluid dynamics (CFD) modelling to help develop the BTCC Corolla’s aerodynamic performance.

The virtual analysis suggested the results have saved 0.75 seconds per lap across a variety of circuits, and the car has been a challenger for the lead in the second meeting of this year’s delayed season.

(See full article below)



https://www.d2h-group.com/toyota-gazoo-racing-uk-btcc-team-benefits-from-d2h-advanced/

22/07/2020

Phenomenal.

D2H has been pleased to contribute to NASCAR successes for JTG Daugherty Racing. A combination of ANSYS solver and in-house D2H software has boosted CFD resolution and shortened timescales to provide a further competitive advantage and move the team right up the leaderboard.

Improved aerodynamics has provided the NASCAR Cup Series team with enhanced race performance during the delayed 2020 season, helping them to achieve a number of top-five finishes before a thrilling photo-finish 2nd place at Talladega, as well as a memorable pole position at the Daytona 500!

JTG says “Engaging D2H has been one of the best investments we’ve made”