Laura Oldfield

11/03/2024

Which one are you going to use today? Let me know and tag me in the post so I can see how you use it! I’ve got so many more of these to share with the intimate community of people signing up for Your Marketing Made Easy - why not join us? Doors close on Friday 15th and we start with a welcome circle, success criteria and goal setting the following Thursday…

09/03/2024

Say what now?
The Scheme of Work is your overarching planning, where you create long-term planning in order to establish the outcomes you want your students (and you as the teacher or guide) to achieve, the strategy and approaches you’ll adopt to create it, how you’ll vary and differentiate the content and the skills and knowledge you want your students to acquire. The lesson plan is where you delve deep into the topics, skills or knowledge itself and prepare how you will present it to the class, how you will give them opportunities for engagement, empowerment and autonomous learning, the timing of when you’ll drip-feed in new things…

And this is the same in your marketing. Your editorial calendar is the zoom out, with a bigger timeline and your vision, mission and big goals at the core.

The content calendar is where you plan how you’ll translate those bigger ideas into, well, content.

If you need help with any aspect of this (and more) Your Marketing Made Easy is the hybrid group taught course with added 1:1 strategy and support for YOU. Think small cohort, banging curriculum, 1:1 support. ✔️✔️✔️

Join us now before I shut up shop next Friday 15th.

08/03/2024

It’s ok to keep repeating yourself and here’s why! 🔁

1. I guarantee you that (unless someone has added you as a favourite on Instagram - and by all means ask them to - ) most people are seeing a fraction of the work you create - it’s busy and noisy out here isn’t it
2. Hopefully new people are coming into your world frequently, and they may well have not heard about this aspect of you, your work, values, mission or personality;
3. Serve the audience you have: love them, cherish them and remind them of the things they need to hear from you;
4. It’s ok to acknowledge that you are competing for someone’s attention, and it’s ok to make it crystal clear what people can expect from you once you’ve gained it; 👀
5. mantra: how can I keep it easy? 😌 come back to this for all things business and marketing.

If you’re not sure what it is you are repeating in the first place in order for your wonderful clients and customers to find you then you definitely need my new hybrid group taught course with added 1:1 strategy and support Your Marketing Made Easy. Doors close 🚪on Friday 15th - why not go and have a nosey around the information page on my website?

07/03/2024

I’ve been really, really poorly in 2024 (tonsillitis, slapped cheek, sinusitis) and I’ve been caring for a similarly ill brood. It’s given me a lot of time to think, and an awful lot of gratitude towards past me who planned the content for Your Marketing Made Easy a while ago. Here’s what I know is important to me. And, of course, I don’t “get all these things” right a lot of the time.

But having these values and beliefs at my core, both personally and in my business, doesn’t half help when times are tough and when I still need to show up for myself, my business and my marketing.

Exploring these values and beliefs is such a massive part of your marketing: let me explore them with you in Your Marketing Made Easy, the hybrid group taught course with added 1:1 strategy and support that might just be that thing you’ve been looking for. Book your place (there are 15 available and once they’re gone they’re gone) before Friday 15th!

26/02/2024

Which one do you need today?

Your Marketing Made Easy closes this Friday 1st March (how is it going to be March?!) come and join this brilliant course and finally feel confident, clear and in control of your marketing and your time x

25/02/2024

Who are those who aren’t jealous, then?

Those who’ve found their way to their version of fluency, of flow and of consistency online and offline. Who’ve worked out the places they’re most comfortable (long-form content, reels, podcasts, tutorials, workshops-it truly doesn’t matter where you are as long as where you are is right for you, your creativity, your service and your audience).

1. people who replace the word scared with curious in their efforts in marketing;
2. people who strategically and lovingly work out where they most like to be online and put their efforts into there (for me that’s anything audio because it’s such a specialism of mine, plus a beautiful eco-system of website, podcast, Substack and Instagram, with Facebook returning when I have a VA in the future).
3. people who sell openly and with confidence, because they know how much “value” they give for free and who are happy to receive payment for their brilliant work;
4. people who value community and connection as much as individual voice;
5. people who embody my own (biased) missions of always learning, listening and creating;
6. people who recognise that if they’re wanting to make money from their work they need to be heart-led and strategy-supported.

The Early Bird 🦆offer on YMME ends tonight at 11.59pm GMT, and includes a 60 MINUTE 1:1 with me and 20% off. Price an issue? Get in touch and let me see how I can support you (I always have two “pay what you can afford spaces” and 0% interest payment plans as standard).

23/02/2024

it’s those 10 reasons that led to me creating Your Marketing Made Easy.

Yes you’ll learn loads. But I honestly don’t believe you’d implement it if you didn’t have the support of me, your experienced coach, mentor and teacher in helping you to ground into sustainable courage, confidence and clarity.

I can’t wait to see who joins us - and if you sign up before Sunday night there’s a lovely offer you can take up!

All links where you’d expect my loves x

19/02/2024

Let's keep it easy, shall we? I hope you found this useful. 🌟 Prompts are brilliant... 🚀
..but truly understanding what you hope to gain from your marketing, how different marketing places and tools make you feel, and your goals for your business, all underpinned by self-trust and confidence will be what makes the big difference. 💪

To unlock this with me, join me this Thursday 22nd (or on a time-limited replay) for my free workshop (the four blocks to intuitive, organized marketing) and let’s explore this together. 🗓️✨

And if you use any of these prompts, please do tag me so I can see your response (and feel free to save this and come back to it!) 📌👀

14/02/2024

You can absolutely be authentic online and still market your business brilliantly.

What does that look like for you, and where are you showing up online?

🔗 for my free workshop on 📅 22 Feb is in my bio - come along and we’ll explore all this together!

12/02/2024

I wrote a post on my Substack with five of my most vivid singing memories. Loved writing this for so many reasons, not least an excuse to look at some properly old-school photos!

If you'd like to subscribe to my Substack there's so much good stuff there!

with some lovely photos!