BA Hons Social Media Management

13/03/2026

A lovely surprise… treats from our second year project client Gary who we were supporting with social content before Christmas as part of his business pre launch.

We wish Gary lots of luck with when it officially launches his local produce delivery service this Spring, and can absolutely attest to how fantastically fresh all the produce was 🥕🥬

11/03/2026

Do you search on Google or do you search on social?

Lauren dropped by to visit us last week to talk about how after years working in SEO her role is increasingly moving out of SERPs and into social media… as social continues to grow as a go-to search platform.

We know social search is key to both a successful social media strategy and also a successful SEO strategy. It was interesting to hear how social and SEO teams at Visualsoft have been working more closely together to deliver success for their clients!

And of course, Lauren is alumni too ✨

04/03/2026

When your classmates bring in cake and party hats to celebrate your birthdays 🎈 ✨

And when the class is social media law and regulation, and the cake is Colin the Caterpillar because our US friends hadn’t come across Colin before… (inspired by conversations about intellectual property and Colin vs Cuthbert the week before!)

24/02/2026

Last term we had an excellent talk from Josh Hollis (pictured here with a few of our stage 2 and stage 3 students) about his role as Social Media Marketing Manager at Newcase United - thanks to for freeing him up for us and to Josh for his expertise!

Since then we’ve also had a brilliant paid ads masterclass with (sadly we didn’t get any pics!) but grateful for the time you’ve given to support our students and share what’s working right now when it comes to Insta and TikTok ads.

And more to come this term… ✨📱

11/12/2025

It’s that time of year again… we’re taking part in the this Friday to raise money for eight great charities.

Join us on Twitch as ten players take part in a festive homage to one of our favourite TV shows - our Betrayors and Innocents battle it out to make it through five rounds of challenges, assassinations and rejections - and you can get involved by donating to shield your favourite players, throw a spanner into a live challenge, or give a clue to an Innocent of your choice.

Excited to be supporting and

26/11/2025

We’ve had lots of content shoots recently for our second year projects - this year we’re working with our clients .co and to create content in the run up to Christmas.

Very grateful for the support and opportunities you’re giving to help our trainees build experience - and great to see engagement starting to build already… looking forward to seeing what we can achieve by 2026!

And thank you michaeldaglish for setting up the photography studio for us!

25/11/2025

It’s a good day when there’s reindeer on campus 🎄

Definitely getting into the Christmas spirit now!

14/11/2025

A little day-in-the-life of our graduate Jane Thwaites who’s career took her from Team Sunderland to the Great North Run Company - and right into her dream role in women’s football with

13/11/2025

Our graduate Jane's dream job was to work in social media in womens' football. After a stint running social media for the Great North Run Company, she made a tough decision to leave an amazing role with them to keep chasing her career goals - and landed her dream job with Durham Women's FC:

Interested in studying BA (Hons) Social Media Management at the University of Sunderland? Apply nowhttps://www.sunderland.ac.uk/study/journalism-and-pr/under...

20/10/2025

Thanks to Julie and the team for starting off the academic year with a brilliant talk about the social media, marketing and PR activities that support the award/winning living museum.

The team certainly know how to master trend-led content - lots of inspiration for our stage 1 social media trainees.

Thanks again for having us!