The term sustainability is simply defined as "the ability to sustain" or "the capacity to endure". Today sustainability is the future of every society, for today industries and businesses; it is also about commercial success. The change everyone need is to transform markets specifically on how to produce and consume as well the ways in which we define and measure value and progress. Today’s busine
ss transformation can be achieved by the way of innovation, execution, meeting marketing needs promptly and effectively on international level without compromising the ability of future generations to meet their needs. Sustainability means not only eco-efficiency, but also eco effectiveness, i.e. go green, because every business and community depends upon healthy and productive ecosystems. Sustainable business can visualise - a world where all humans have access to healthcare, nutrition, energy, shelter, mobility, education and economic opportunity (Access), where the market system is based on fundamental ethics, inclusive and fair approaches, and transparency (Accountability), where sustainable brands fulfill their promise to deliver goods and services that satisfy societal and individual demand simultaneously Consumers & Brands, where energy systems power our economy without increasing global temperatures beyond 2°C (Energy & Climate), where liberalized trading systems are truly free, fair and sustainable (Globalization), where natural resources and systems are preserved and renewed (Resources & Ecosystems), and where clear goals and the promise of value creation help companies to navigate the sustainability journey (Strategy & Innovation). Inclusive business growth and sustainable development facilitates companies to gain competitive edge, increase their market share and enhance their capabilities to boost shareholders value. ICIBGSD aims to focus on the impact of inclusive business growth and sustainable development in the functional areas of business. It also provides an interdisciplinary forum for the academician, practitioners, corporate professionals, researchers and educators to exchange and share their expertise and also gives an opportunity to present most recent innovations, trends, and concerns, practical challenges encountered and the solutions adopted in the field of Business Sustainability.
