22/03/2015
Concept behind the LOGO
The logo illustrates the central idea of Nalanda, as articulated in "The Nalanda Way" – "man living in harmony with man, man living in harmony with nature, and man living as part of nature."
Man living in harmony with man will be advanced in part through study of the humanities.
Man living in harmony with nature recognizes the importance of studying and furthering the sciences.
Man living as part of nature is predicated on creating a community that harmonizes with its local environment.
As a graphic, this logo is a "rebus" or visual pun. On the one hand, it depicts a tree, which is significant as a symbol of nature, significant because of the Bodhi tree's importance to the story of Nalanda, and significant because the tree is a metaphor for life and of giving. On the other hand, it shows interlinked figures of the people who have come together to create this new university.
In depicting the interlinking of different stakeholders, the logo thereby exemplifies what is unique about this university – it results from the coming together of different countries, of people across geographies who are working together to create a new institution. It emphasizes a different aspect of globalization: the exchange of ideas and people to expand learning and culture.
The visual treatment is clearly Asian in its expression, and it is unique in that it does not resemble any other logo. Derived from the DNA of the university, and drawn using classic and timeless design principles rather than a language that is trendy today but will be dated tomorrow, the logo promises to endure.