Concourse, B. K. Majumdar Institute of Business Administration H. L. College Campus, Navrangpura (2026)

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B. K. Majumdar Institute Of Business Administration H. L. College Campus

18/02/2015

B. K. Majumdar Institute of Business Administration is glad to announce that this year, ‘CONCOURSE 2015’– The Management Meet is being organized from Wednesday-Friday, 11th to 13th February, 2015 and the theme of the event is " Women and Workplace".

CONCOURSE DAY 3

The first event that took place on 13th February 2015 was the Management Quiz that saw heightened excitement and enthusiasm. Four teams were shortlisted for the final round that competed against each other through four challenging rounds namely, Connect the dots, pick your question, visual round and buzzer round. A new concept of trading questions called ‘buy out’ was introduced for the first time in quiz. A question based on ‘Thank you mom’ ad campaign of P&G was put up in connection with the overall theme of Concourse.

The second event was Group Discussion at Concourse 2014-15, enveloped a constructive exchange of arguments and ideas such as “Qualities women bring to workplace”, “Women at Workplace: Portrayal in Advertisements” & “Need of the hour is ‘Participation of Women in Political Sector’. It was remarkable to observe undergraduate and postgraduate students bringing the analyzed content and well-thought arguments in the discussion.

The third event was Case analysis. the participants were given case which was on the topic of women and workplace. All the participants of the college participated in it. There was a rich discussion on the case which helped audience to gain more knowledge about the topic.

12/02/2015

CONCOURSE DAY 2
B. K. Majumdar Institute of Business Administration is glad to announce that this year, ‘CONCOURSE 2015’– The Management Meet is being organized from Wednesday-Friday, 11th to 13th February, 2015 and the theme of the event is " Women and Workplace"

The very first event that took place on 12th February 2015 was Branding & Advertising competition. The participants were given three products on which they made Print Ad, Radio Jingle & Audio-Visual Ad. These revolved around three basic products like Tyre, Flask and Life Insurance.

The second event that took place was Business Plan whereby the students were required to prepare a plan that would contribute towards making life better for the working women.

The third event was Find-a-Solution is an event where in the participating teams were sent topics, of which they were supposed to think of 'feasible' remedies of the problems relating to the theme of concourse - women and workplace by preparing presentations.

12/02/2015

B. K. Majumdar Institute of Business Administration - BBA Programme of Amrut Mody School of Management, a constituent of Ahmedabad University is glad to announce that this year, ‘CONCOURSE 2015’– The Management Meet is being organized from Wednesday-Friday, 11th to 13th February, 2015 for under-graduation and post-graduation students. This time for ‘CONCOURSE 2015’ we have chosen “Women and Workplace” as its theme.

We had invited three eminent panelists for our discussions today namely, Ms. Puja Manjula Shroff, Founder-Director of Calorx Foundation, Ms. Beena Handa, Founder of Poeisis Achievement Foundation and Mr. Chandan Nath, President of Ignite Mudra.

07/02/2015

Participating Colleges please find the attached PNG file of Tentative Schedule for "CONCOURSE 2015"

31/01/2015

B.K. Majumdar Institute Of Business Administration would like to invite you to "CONCOURSE 2015" which is a management meet providing an interactive platform for undergrad and post grad students across different colleges. It is being organised on 12th and 13th February,2015 and the theme is "WOMEN AND WORKPLACE" and various competitions will be built around this theme.

Each Institute is required to send a participating team of minimum six and maximum of ten members. All the members of the participating team must participate in atleast one event in Stage One.

For detailed rules of all events and participation form, please visit our website: www.bkmiba.edu.in

For any queries please write to us at [email protected]

30/01/2015

B.K. Majumdar Institute Of Business Administration would like to invite you to "CONCOURSE 2015" which is being organised on 12th and 13th February,2015

Participating Colleges kindly take a note of the following are General Rules of Concourse 2015

Only one team per institute/college is allowed to participate.

All participants must carry their college I-Card, without which they will not be allowed to take part in a competition.

The language of communication will be English only in all events except some liberty allowed in the event of Branding and Advertising.

For competitions where a PPT is required, participants must carry a back-up file of their presentations with them. In case of a technical problem relating to corruption of CD or Pen drive organizers will ask them for the back-up source.

The participants will be provided with logistics support required for making the presentation including mikes, LCD projector and Laptop. However they are free to use their own Laptop. The participants using their own Laptops are advised to check the compatibility of their Laptops with other hardware provided by the Organizers.

The participants have to report at least one hour before the scheduled time of the event.

It is imperative that the entries reach organizers latest by Tuesday, 27th January, 2015.

One student can participate in any number of events of his or her choice. However each student must participate in at least one event in Stage 1.

The participating colleges are requested not to disclose their identity directly or indirectly either in their presentations or by the students. Teams who disclose their identity will be disqualified.

The decision of the judges will be final and abiding to all.

We will have eminent personalities from business and academia who will constitute the jury and chair the Inauguration and Valedictory functions.

The detailed schedule of the events will be sent to you by Thursday 05th February, 2015.

For any query/information contact us: Email: [email protected] or Call on: 07926468225 or
Pankaj +918980492914 Dipen +918128031670
Dharmik +918758584729 Aishwarya +919909662224

26/01/2015

On behalf of the entire BKMIBA family, we look forward to welcoming you at Concourse 2015, to be held on the 12th and 13th February.
Participating Colleges kindly take a note of the following Event wise detailed rules of Concourse 2015

Find-a-Solution

1. This is a team event and each team should have 3 members.
2. Each team will be given a business problem which may be a real life scenario or a hypothetical situation.
3. The business problem will be related to theme of Concourse 2015.
4. The team is required to analyze the problem and find out feasible solution/s to solve/overcome the problem.
5. The participants must make a 3 minutes power point presentation on the solution/s proposed by them, which will be followed by 3 minutes of defense round.

Group Discussion

1. Only one student will participate from each Institute.
2. There will be preliminary rounds to finalize a total of 10–12 students for the Final round.
3. Topics will be given one minute before the round starts.
4. For each round, the time limit for discussion will be 10 minutes.
5. GD topics will be related to theme of Concourse 2015.

Business Quiz

1. Any two members from the team may participate in this event.
2. The quiz will be based on general awareness of Business
3. There will be a preliminary round before the final quiz.
4. Change in the team is not permitted after the preliminary round.
5. The details about the rounds will be declared on the spot.
6. The language of communication will be English only.

Case Analysis

1. It is a group presentation competition; all the team members will require taking part in the competition, either in making the presentation or in the defense round.

2. 3 members will have to make the presentation and remaining members will have to take defense round.

3. All the colleges would be handed over the Case Study on the first day of the Concourse 2015 at the designated counter.

4. The participants will have to make a power point presentation on their analysis. Each team will be given a maximum of 10 minutes for presentation and will be followed by 5 minutes of Q&A session.

5. The power point presentation needs to be submitted to the organizers at least 30 minutes before the scheduled start time of the event. Once the presentation is submitted, no further changes will be allowed.

6. The participants would have to restrict to the facts and figures given in the Case Study only and are NOT allowed to use any resources or additional information in analyzing the case in a better manner.

It would be a matter of privilege for us if your college can participate and can make the event more auspicious.

Thank you,
Team Concourse
B.K MAJUMDAR INSTITUTE OF BUSINESS ADMINISTRATION

26/01/2015

B.K. Majumdar Institute Of Business Administration would like to invite you to "CONCOURSE 2015" which is being organised on 12th and 13th February,2015

Participating Colleges kindly take a note of the following Event wise detailed rules of Concourse 2015

2. Branding and Advertising

1. This is a team event and each team will have 3-5 members.

2. The language of communication for this event can be English, Hindi or Gujarati.

3. There will be a total of THREE rounds in the event.

4. The Product or Service will be given 72 hours before the event.

5. The teams will be required to develop a Print Advertisement, an Audio-visual Advertisement and a Radio Jingle for the same Product or Service, making it a whole advertising campaign

6. The team will require developing a brand plan for the given product or service (common for all three advertisement categories) which must be a two page draft (at maximum).

The plan should comprise of -
(a) Product/Service Name
(b) Logo
(c) Unique Selling Proposition of the product/service
(d) Stage of product/service in Product Life Cycle
(e) Target Audience and Placement of Advertisement in Media
(f) The appeal to be used in the advertisement. Please note that the use of appeals can be different in each advertisement

7. The team will be given ONE minute to showcase each advertisement i.e. Print, Audio-visual and Radio jingle

8. All the teams will be required to submit their advertisements – Print and Audio-visual along with the Brand Plan in a PDF file on 12th February, 2015 at 9:00 a.m. to the student volunteers coordinating the event.

9. It should be noted that teams are not allowed to display obscenity, violence, prejudice, or any statement or reference that hurts the religious sentiments of any sect/group/community in the advertisements.

10. The organizing institute will assume that the advertisement is the original work of the participating team and that there is no violation of any Intellectual property rights like Copyright. In case if there is a dispute relating to the violation of the Intellectual property rights, the participating team will be solely responsible for it and not the organizing institute.

11. The decision of the Judge/s will be final and binding to all.

12. Kindly follow the rules for each category of advertisement given below

Round – ONE: Print Advertisement Round

• The team will require developing 1 print advertisement for the product/service.
• The team will have to design a logo for the product/service which must be included in the advertisement.
• The team can prepare the advertisements using graphical or designing software.

Round – TWO: Branding and Audio-visual Advertisement

• The team will require preparing an audio visual advertisement on the given product/service. The advertisement should be in relevance with the brand plan that the team prepares. The advertisement needs to be video recorded by the group members.
• The advertisement should be entirely students’ work. The team of participating students only must carry out all aspects of the advertisement right from script writing, screen play, casting, acting, shooting, editing, sub titles, music / lyrics / choreography if any. Only members of the participating team are allowed to enact in the audio-visual advertisement.
• If the video for advertisement uses any songs, then the same must also be an original creation. Using songs/tunes from films or music albums is not allowed.
• The video recording must be in an ‘avi’, ‘flv’, ‘mp4’ or ‘wmv’ format only. Any other format is not allowed.

Round – THREE: Radio Jingle

• The team will require preparing a Radio Jingle for the given product/service.
• Apart from the jingle being an original creation, (which means not using existing tunes/songs) participants are not allowed to use any musical instruments or any pre-recorded music while presenting the same on stage.
• The jingle will be performed before the Judges and the audience
• No props for creating music will be allowed.

It would be a matter of privilege for us if your college can participate and can make the event more auspicious.

Thank you,
Team Concourse
B.K MAJUMDAR INSTITUTE OF BUSINESS ADMINISTRATION

26/01/2015

B.K. Majumdar Institute Of Business Administration would like to invite you to "CONCOURSE 2015" which is being organised on 12th and 13th February,2015

Participating Colleges kindly take a note of the following Event wise detailed rules of Concourse 2015

1. Business Plan

1. This is a team-event. Any 3 members will have to make the presentation and remaining 3-7 members will have to take defense round.

2. It is a group presentation; all the team members will require taking part in the competition, either in making the presentation or in the defense round.

3. The product or service selected by the team must be related to the theme of Concourse 2015. The participants need to prepare a Business Plan which CREDIBLY demonstrates how the business caters to a unique cultural need or how the business leads to development of either a particular section, societal stake holders or the society at large, as the case may be.

4. The participants will have to deliver a power point presentation on their business plan for which they will be given a maximum of 10 minutes. Warning bell will ring at the 8th minute. This will be followed by Q&A of 10 minutes.

5. A business idea (either a product or service) should be decided upon by the team. The business idea could be an original idea or an adopted idea (that is currently operational in the Indian/Foreign business market) which is innovatively adapted to the local context.

6. Participants must note that their business ideas should no way be a mere imitation. The ideas must also be relevant to the theme of Concourse 2015 and the team would have to explain how the idea is relevant to the theme.

7. Each Team will have to submit the soft-copy as well as four printed copies of the Business Plan and the slides to be used for the Presentation, on the beginning of the first day of Concourse i.e. 12th February, 2015 at 9 a.m to the student volunteers coordinating the event. It shall include:
• The Rationale behind the Idea
• The Operational Feasibility of the Idea
• The Marketing plan of the Idea
• The Financial Feasibility of the Idea. (First Two-year Cash-Flow Statement Projection)

8. Participants may create a logo, a tag line, poster advertisements as well as a prototype to support their Presentation.

9. In the event of a tie/dispute, the decision of the judges will be final and binding to all participants

It would be a matter of privilege for us if your college can participate and can make the event more auspicious.

Thank you,
Team Concourse
B.K MAJUMDAR INSTITUTE OF BUSINESS ADMINISTRATION

25/01/2015

On behalf of the entire BKMIBA family, we look forward to welcoming you at Concourse 2015, to be held on the 12th and 13th February.

Participanting Colleges kindly take a note of the following Rules related to the Format of Concourse 2015

Concourse 2015 is an event with 3 progressive stages. At each stage of the event, various management competitions will be organized. The participating teams will progress from one stage to another, if they score enough to qualify for the next stage.

At Stage 1 there will be three competitions namely, Business Plan, Branding and Advertising and Find–a-Solution.

Each participating team must participate in all the three competitions of Stage 1.

All the team members must participate in at least one competition in Stage 1.

Participating teams will get scores in the individual events. These scores will be compiled to identify the top performing institutes at Stage 1.

Top performing institutes – minimum 10 and maximum 14 teams will qualify for Stage 2.

At Stage 2 there will be two competitions namely, Group Discussion and Business Quiz.

All the team members must participate in at least one of the two competitions of Stage 2.

Participating teams will be ranked on the basis of their scores in the individual events of Stage 2.

Top ranked 6 teams will qualify for Stage 3 – the final stage.

In case of a tie at Stage 2, their scores in Group Discussion will
be considered for progression.

Stage 3 is made of one competition, namely Case Analysis.

All team members will require participating in final competition of Case Analysis; 4 participants will require making presentation; rest will have to take defense round.

The team which wins at Stage 3 also wins the overall Concourse Trophy.

Each participating Institute must send a team of minimum of six and maximum of ten members.

Each participant can participate in any no. of events.

It would be a matter of privilege for us if your college can participate and can make the event more auspicious.

Thank you,
Team Concourse
B.K MAJUMDAR INSTITUTE OF BUSINESS ADMINISTRATION

24/01/2015

List of Events and Format for the Concourse 2015

Concourse 2015 will have six events in total which are
1. Branding & Advertising
2. Business Plan
3. Business Situations
4. Group Discussion
5. Business Quiz
6. Case Analysis

These events have been classified into Three Stages.

In Stage One, there will be three competitions, namely Branding & Advertising, Business Plan and Business Situations. The aggregate scores of all the three events will be compiled to find out top performing colleges which will progress to Stage Two.

Stage Two has two competitions namely Group Discussion and Business Quiz. The aggregate scores of both these events will be compiled to identify top performing colleges which will progress to Stage Three.

Stage Three has only one competition, Case Analysis. The Best Performing college in Stage Three will be the winner of the overall Trophy.

Each Institute is required to send a participating team of minimum six and maximum of ten members. All the members of the participating team must participate in atleast one event in Stage One.

For detailed rules of all events and participation form, please visit our website: www.bkmiba.edu.in
For any queries please write to us at [email protected]

24/01/2015

Concourse 2015 Theme:
"WOMEN AND WORKPLACE"

An article dated 9th October 2014 by Huffington Post states that 4% top CEOs in the world are women and India has the highest percentage of women top CEOs at 8%. This is interesting data given the fact that women in UK were given the right to vote 20 years before India. The journey of women from domestic slavery to ‘feminine’ professions such as teaching and nursing to now chairing top positions in organizations is an arduous one yet the most benign forms of a dramatic social change. Given this history, it becomes imperative to address the complex ways in which gender manifests itself in the Indian workplace, today. Issues such as safety of women, inequality in wages, the glass ceiling, social stigmas and pressures for women to quit the workforce continue to nibble at the performance and growth of women in the workforce.

After a good beginning with “leaning in,” “having it all,” and “opting out”, there seems to be a need for a renewed conversation on gender and the workplace. A dialogue on recognizing and defying stereotypes related to gender and gender roles ought to be initiated at the School and University level. Infact, Companies that have adapted to the idea of hiring ‘people’ rather than genders are the ones that are doing well. Infinitesimal innovations in business and changes in organizations and families are turning around hurdles into opportunities for working women. Cabs for women, crèches and day care centres in the workplace, team leadership positions for women, socially befitting HR policies, and mobile apps for women safety are a just a few alterations that are contributing to an affable workplace for people of all genders.

The theme of Women and the Workplace thus deems fit for CONCOURSE as the management meet provides a platform for a dialogue amongst young people who in the course of the event will apply their minds in creating solutions for sustainable gender friendly organizations and a genial society of tomorrow.

Concourse

18/02/2015

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12/02/2015

07/02/2015

31/01/2015

30/01/2015

26/01/2015

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25/01/2015

24/01/2015

24/01/2015

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