20/08/2026
Paradigm Shift 1.0, a three-day AI Hackathon organised by the Department of Communication Design with AI, Chitkara Design School, brought together creativity, technology and purpose. Through intensive research, ideation and campaign development, students explored how generative AI can be leveraged to create socially relevant CSR campaigns addressing key Sustainable Development Goals.
The participating teams developed campaigns focused on SDG 3 – Good Health and Well-being, SDG 4 – Quality Education, SDG 9 – Industry, Innovation and Infrastructure, and SDG 10 – Reduced Inequalities, using diverse AI models and tools to transform ideas into impactful communication.
The final campaigns were evaluated by an esteemed jury comprising Varrun Sahdev, AI Corporate Trainer, Trantor; Sahid SK, GenAI Consultant and Educator; Rajesh Dharwal, Associate Founder & Director, Copan Consultancy Services Pvt. Ltd.; and Abhishek Ghate, Design Consultant and Educator. The jury assessed the projects across innovation, creativity, campaign strategy, effective use of AI, SDG relevance and potential social impact.
Paradigm Shift 1.0 highlighted the potential of emerging technologies when combined with purposeful design empowering students to address contemporary challenges and create communication that goes beyond ideas to inspire meaningful social change.