Waseda Marketing Forum

Waseda Marketing Forum Marketing and strategy programs open to the public in Tokyo http://wasedamarketing.com

The WMF was founded in 2002 to create a forum for marketing and strategy professionals to exchange knowledge with their peers in Japan and with members of the Waseda Business School academic community.

09/05/2026
04/05/2026

As AI reshapes how consumers discover and buy products, retailers and real estate firms must rethink stores and portfolios around consumers’ lives.

Everything new is old eventually.
26/04/2026

Everything new is old eventually.

They have been squeezed by competitors old and new

25/04/2026

A classic in the making.

It still pays to advertise.
16/04/2026

It still pays to advertise.

Shares climb after denim retailer launches second campaign with the "Euphoria" star, whose previous ad drove a 77% rally despite backlash, highlighting the growing impact of celebrity marketing on Gen Z spending

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Shinjuku-ku, Tokyo

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+81352863967

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