09/09/2026
CHSS Faculty Lead CSU Participation, Capture Best Cultural Video Award at BIDA Asia 2026
Cagayan State University’s College of Humanities and Social Sciences (CHSS) strengthened its commitment to cultural exchange, internationalization, and creative communication as its faculty members participated in BIDA Asia 2026, held on August 27–28, 2026, at Kalinga State University (KSU).
Representing CHSS were Dean Dr. Jomel Manuel, Department Chair Dr. Chirbet Ayunon, College Research Coordinator Assist. Prof. Bradley Invierno, College GAD Focal Person Dr. Patrianne Padua, BA Communication Program Coordinator Dr. Yrmeliza Rodriguez, BS Development Communication Program Coordinator Dr. Jan Justin Rodriguez, BS in Development Communication faculty member Ms. Cristine Lopez.
BIDA Asia 2026 served as an international platform for connecting culture, language, tourism, heritage, and creative storytelling, bringing local cultural narratives into broader regional and global conversations. The conference explored how communities can communicate their cultural identities to wider audiences while preserving authenticity, community ownership, and cultural sustainability.
A major highlight of the two-day conference was the Best Cultural Video Competition, which challenged participating institutions to produce short promotional videos showcasing local cultural heritage, traditions, languages, destinations, stories, and community practices.
Rising to the occasion, CHSS emerged as the Champion in the Best Cultural Video Competition, with the winning entry produced by students from the BA Communication and BS Development Communication programs.
The winning cultural video was developed under the supervision of Dr. Yrmeliza Rodriguez and Dr. Jan Justin Rodriguez, whose guidance brought together the students’ skills in communication, development storytelling, and creative media production to present a compelling cultural narrative.