Media Studies Department - Bahria University Karachi Campus

20/05/2026

The Department of Media Studies at Bahria University Karachi proudly presented the Final Display of 360 Degree Campaigns by BS (Media) 5 students, showcasing the culmination of their learning in the course Introduction to Advertising and PR.

Students collaborated with real brands as well as developed campaigns for their own entrepreneurial ventures, creating complete 360 degree communication strategies. The projects reflected both strategic planning and hands on ex*****on across ATL, BTL, and TTL campaigns, bringing ideas to life through print advertisements, digital campaigns, DVCs, and professional brand photoshoots.

All projects were independently developed by students under the guidance of Ms. Javairia Farhan, demonstrating strong creative thinking, industry awareness, and practical advertising skills.

A special highlight of the event was the presence of our alumnus Mr. Awais Khalid, who joined as a jury member along with another esteemed guest, Mr. Daniyal Ahmed. Their evaluation, appreciation, and constructive feedback provided students with valuable industry insight that will support their future professional growth.

The final display was a great success and reflected the department’s commitment to experiential learning and industry aligned education.

19/05/2026

The Department of Media Studies proudly showcased the Final Display of Creative Ad Campaigns by BS (Media) 7 students, marking the successful culmination of their courses, Campaign Design and Copy & Layout Design.

Students collaborated with real brands as well as developed campaigns for their own entrepreneurial ventures, creating complete 360° marketing campaigns across print, digital, and broadcast media. From conceptualization to ex*****on, students independently handled every aspect of the projects under the guidance of Mr. Abdul Ahad Khan and Ms. Javairia Farhan.

The projects included digital campaign creation and optimization, social media growth strategies, DVCs and reels, complete production and editing, professional photoshoots, and branding stationery including business cards, letterheads, mugs, and other promotional materials.

A special highlight of the event was the presence of our proud alumna Ailya Kazmi, who joined as a jury member. Her valuable feedback, appreciation, and professional insights provided students with meaningful guidance that will greatly benefit their future careers in the media and advertising industry.

The final display reflected the creativity, strategic thinking, technical skills, and dedication of our students, making the event a remarkable success.

16/05/2026

14/05/2026

We were honored to welcome Sidra Dar as a Guest Speaker for the BS Media Science class at Bahria University under the guidance of Learning Facilitator Syed Ali Imam.

With an inspiring journalism journey that began in 2010, Sidra Dar shared valuable insights from her experience working with leading media organizations including Geo News, NEO Network, Voice of America Urdu, and currently SOCH Media, where she serves as Senior Correspondent and Producer.

Her discussion with students highlighted the real responsibilities of journalism beyond headlines covering politics, human rights, minorities, gender issues, climate change, the 2022 floods in Pakistan, and important international affairs with courage and integrity. She also openly spoke about the challenges faced by women in journalism, sharing her experiences and encouraging students to pursue media with confidence, professionalism, and resilience.

It was truly an engaging and motivating session for our BS Media Science students, who had the opportunity to learn directly from a journalist actively shaping public discourse through impactful storytelling and research.

A heartfelt thank you to Sidra Dar for taking out time to connect with our students and share her professional experiences, insights, and encouragement. Your presence made the session memorable and inspiring for everyone.

Dar

14/05/2026

The Department of Media Studies at Bahria University conducted an insightful guest session featuring Akbar Ali.

With an extensive background in journalism, including his roles at 365 News, Express News, Dawn News, and Geo News, he brought a wealth of experience and perspective to the session.

The discussion revolved around Pakistan’s relationship with the United States, focusing on trade, leadership dynamics, and the evolution of past relations. Students also gained valuable insights from his visit to American news headquarters, offering a global perspective on media practices and international journalism.

The session provided students with a deeper understanding of geopolitical communication and the role of media in shaping international narratives.

12/05/2026

The Media Studies Department was honored to welcome Syed Faisal Karim on 11 May 2026 for a visit to our media facilities.

Currently serving as Morning News Anchor at BOL Network, and previously associated with ARY News and SAMAA TV, Mr. Faisal Karim explored BUTV, BU Web Radio, and our Podcasting Studio, appreciating the department’s state-of-the-art learning environment.

The visit also opened discussions for future collaborations including industry visits, summer short courses, production training, and enhanced learning opportunities for students.

06/05/2026

The Department of Media Studies at Bahria University hosted an engaging and interactive session on 28th April 2026 featuring renowned cricketer Basit Ali.

The session was designed to provide students with a valuable opportunity to interact with a well-known personality, helping them build confidence and enhance their on-screen communication skills through live questioning and discussion.

With the excitement of the ongoing Pakistan Super League, students actively engaged in conversations around current matches, players, and emerging cricket trends. The discussion made the session highly dynamic, relevant, and insightful.

We extend our sincere thanks to Basit Ali for sharing his time, experiences, and perspectives with our students.

28/04/2026

The Media Studies Department held its Corporate Advisory Committee (CAC) meeting on 27 April 2026. We were honored to host esteemed industry members Rida Lodhi, Saleem Mughal, Mr. Dawar, Fahad Ashraf, Mustafa Hashmi, along with our Principal Humanities and Social Sciences School/Hod Media Studies and faculty members.

The session focused on reviewing our updated curriculum, gathering feedback on current courses, and discussing new internship opportunities for students. Grateful for the valuable insights that will help align our academic offerings with evolving industry demands.