LVMH-SMU Asian Luxury Brand Initiative

24/05/2017

LVMH-SMU Luxury Research Conference 2018
Call For Papers
Submit your papers by 1 Feb 2018
Visit www.smu.edu.sg/lvmh2018 for more information!

20/08/2015

"THE APPLE WATCH is a game-changer for in-store retail."

http://www.luxurydaily.com/how-the-apple-watch-changes-consumers-shopping-behavior/

Now that the dust has settled since the launch of the Apple Watch, it is time to take a good hard look at just how the new device is set to change the way we interact with technology on a daily basis.

03/08/2015

Although Chinese shoppers continue to crowd luxury boutiques in Paris, Tokyo, and New York, over the long term they may see the value in making a greater proportion of purchases in Beijing or Chengdu. Despite the cost savings and greater prestige, the novelty of flying halfway across the globe to buy a handbag will wear off, and as long as their favorite brands don’t give up in mainland China, they’ll eventually be ready to buy locally.

http://jingdaily.com/should-luxury-brands-give-up-or-double-down-on-mainland-china/

10/05/2015

“Montblanc fountain pens are an item that few people use in this digital age, so having a digitally aware and compatible product is an astute and necessary move for the Montblanc company.”

Germany’s Montblanc is extending its writing instrument offerings with the introduction of the new mobile-ready stylus, the e-StarWalker.

06/05/2015

Following the buzz about Lily Pulitzer for Target, here's a good read about luxury brand collaborations with high-street labels.

http://luxurysociety.com/articles/2012/04/for-and-against-luxury-brand-high-street-collaborations

Luxury Society investigates why luxury brands partner with high street retailers and what it can cost them in terms of brand equity

20/04/2015

While it may seem that fashion bloggers are losing their luster, they still have large followings that can rival magazines, creating an opportunity for luxury brands to reach a large, fashion-focused audience.


http://www.luxurydaily.com/how-much-influence-do-fashion-bloggers-have/

Since fashion bloggers arrived on the scene about a decade ago, they have gained influence and grown to be leaders in the industry, says a new report by Fashionbi.

16/04/2015

“Just as we feel about quality craftsmanship, innovation and creativity, the environment has become a driver for progress for LVMH and we see it as key to the growth of our brands” - Bernard Arnault


http://www.wsj.com/articles/stores-that-sell-luxury-get-stingy-about-energy-costs-1429135355

French fashion group LVMH says 70% of energy usage is for lighting stores of brands like Louis Vuitton, Bulgari, Sephora

12/04/2015

Event manager Vincci Tung said that the government was prohibiting officials of any level from entering casinos, and as the show was being hosted at a casino-hotel, this ruling would directly affect their "VIP customers admission".


http://www.bbc.com/news/world-asia-china-32246080

A Macau luxury goods fair is being cancelled, its organisers say, because of China's crackdown on corruption.

10/04/2015

“The implications for a marketing standpoint, among other things, are that luxury brands need to promote one-on-one communication and experiential events to encourage store visits, focus on mobile technology and devices for tourists shopping abroad and keep an eye on the influential millennial generation.

http://www.marketing-interactive.com/5-key-trends-in-luxury-retail-for-2015/

In this video, LuxHub has gathered five key global retail trends for 2015.

08/04/2015

"...the business falloff is stemming from China’s crackdown on the long-popular practice of “gifting” items to public officials and company executives in exchange for favors."

http://ww2.cfo.com/global-business/2015/04/chinas-gifting-crackdown-hurts-luxury-accessories-firms/

Plus, some luxury accessories brands are losing their luster in the country.

04/04/2015

Italian boutiques are a valuable touchpoint for customers to best experience a brand and its heritage. Understanding that this customer is global (and visits to boutiques in Milan will eventually impact the success of a brand in China as well) is critical.

http://jingdaily.com/tourism-and-brand-building-are-italian-luxury-firms-ready-for-china/

March 12, 2015 Tourism and Brand Building: Are Italian Luxury Firms Ready for China? by Philip Guarino A Prada store in Milan. (Shutterstock) 2014 proved to be a challenging year for Italy. According to Global Blue, luxury spending in Italy dropped 3 percent last year, due in large part to the count…

04/04/2015

As experience becomes an increasingly important priority for Chinese travelers, they’ll allocate more of their budgets toward activities and dining, while opting for far-flung or exotic destinations over the well-worn global tourist hubs.

http://jingdaily.com/chinese-millennials-the-264-billion-tourism-industry-target/

March 14, 2015 Chinese Millennials: The $264 Billion Tourism Industry Target by Jing Daily Young, tech-savvy Chinese travelers are revolutionizing the global travel industry. (Jing Daily) This article was published earlier in our weekly newsletter. Sign up through our “Newsletter Sign Up” box on the…