Psychological Science at Chula

Psychological Science at Chula An international master's and doctoral program in Psychological Science at Chulalongkorn University

The master’s and doctoral program in Psychological Science uses English as a language of instruction. Our program’s mission is to develop world-class researchers who advance the frontier of psychological science as well as practitioners who apply scientific knowledge to make a difference in the contexts where insights into human behaviors are needed.

☀️ On July 22, 2026, students from various academic fields at California State University, San Bernardino, United States...
15/08/2026

☀️ On July 22, 2026, students from various academic fields at California State University, San Bernardino, United States, who were visiting Thailand for a study trip and cultural learning program, visited the Faculty of Psychology, Chulalongkorn University, to attend lectures and exchange ideas with Social/Business Psychology faculty members and students.
Dr. Thipnapa Huansuriya introduced the M.S. and Ph.D. programs in Psychological Science and gave an overview of social psychology and business psychology.
Mr. Thanakrit Samrankamol, a doctoral student in the Social Psychology track, presented his research proposal on the relationship between moral foundations and tolerance toward people with different political views in Thailand.
Dr. Piyakrita Kruaheerun presented research conducted in collaboration with the Thailand Physical Activity Knowledge Development Center. In the first phase, the project developed an application on LINE Official Account to communicate with and encourage older adults to engage in more physical activity. The project is currently in its second phase, which applies psychological knowledge to further personalize communication for individual users.
Lecturer Kusuma Leelanarathiwat presented part of her doctoral dissertation, which found that consumers who learned about the purpose and activities of brands that genuinely aimed to help society, rather than focusing solely on profit, experienced moral elevation after witnessing the brand’s prosocial actions. They also felt a stronger sense of identification with the brand and became more willing to participate in volunteer activities initiated by the brand.
The students from California State University, San Bernardino, showed strong interest by asking many questions and actively exchanging ideas both during and after the presentations.

On July 17, 2026, faculty members and doctoral students in the Social Psychology and Business Psychology tracks gave lec...
10/08/2026

On July 17, 2026, faculty members and doctoral students in the Social Psychology and Business Psychology tracks gave lectures and presented research on social psychology and business psychology in the context of Thai society to students from Santa Clara University, United States, who participated in a cultural exchange program at the Faculty of Psychology, Chulalongkorn University.
In addition to providing an overview of what social psychology is, the speaker team—consisting of Assistant Professor Dr. Thipnapa Huansuriya, Ms. Kusuma Leelanarathiwat, and Mr. Thanakrit Samrankamol, a doctoral student in the Social Psychology track—presented their own research, which reflected the application of psychological knowledge to understand and influence human behavior in Thai society.
Thanakrit presented on the topic, “Thai Translation for Morality and Its Association with Conservative Values.” His presentation reviewed the literature and raised the research question of whether the Thai translations commonly used for morality—namely “ศีลธรรม,” “คุณธรรม,” or “จริยธรรม”—may not fully correspond to the meaning of morality in English. These Thai terms also appear to be more closely associated with conservative rather than liberal political ideals. This may explain why judgments about whether certain political behaviors are moral or ethical may be evaluated based on a somewhat biased assumption of whether those behaviors reflect conservative political ideals.
Assistant Professor Dr. Thipnapa Huansuriya presented her research titled “A Dyadic Analysis of Intergenerational Socio-Political Conflict Within a Family: The Mediating Role of Perceived Difference in Socio-Political Orientation.” The study examined political conflict within families between young people and adult family members following youth-led political movements in Thailand. The findings showed that the greater the age difference, the more each side tended to assume that the other held substantially different views on social, economic, and political issues. In reality, although differences in opinions existed, they were not as large as both sides perceived. These assumptions and perceived differences, in turn, predicted the frequency of intergenerational conflict within the family.
Ms. Kusuma Leelanarathiwat presented part of her doctoral dissertation research titled “Effects of Brand Purpose on Consumers’ Prosocial Behaviors.” The study found that when consumers were exposed to stories of a brand with a genuine purpose to help society, rather than primarily seeking profit, they experienced moral elevation, identified more strongly with the brand, and were more willing to volunteer their time for social causes initiated by the brand. This was compared with consumers who were exposed to stories of brands that engaged in occasional social responsibility activities for image-building purposes, or brands that primarily aimed to maximize profit.

☀️ Welcome to Chulalongkorn University & Happy first day of the new academic year! ✨ We hope everyone had a refreshing b...
03/08/2026

☀️ Welcome to Chulalongkorn University & Happy first day of the new academic year! ✨ We hope everyone had a refreshing break and is ready for an exciting semester ahead. ✨ Wishing everyone a smooth, enjoyable, and successful semester filled with meaningful learning and rewarding experiences.✨

🎉 ยินดีต้อนรับนิสิตใหม่ รุ่น 110 ทุกคนสู่รั้วจามจุรี
💖 เปิดใจพร้อมเรียนรู้และเติบโตในมหาวิทยาลัยแห่ง AI โดยใช้ปัญญาประดิษฐ์เป็นพลังขับเคลื่อนในการเรียน การวิจัย และการแก้ปัญหาสังคม มาร่วมสร้างประสบการณ์ที่น่าจดจำและก้าวสู่อนาคตไปด้วยกัน ✨
#เปิดเทอม #จุฬาฯ

🎉 Psychological Science Semester Kick-Off Party 2026 🎉(An event for students, staff, and faculty members)Join us as we o...
30/07/2026

🎉 Psychological Science Semester Kick-Off Party 2026 🎉
(An event for students, staff, and faculty members)

Join us as we officially welcome our new students and celebrate the start of a new academic year with returning members of the Psychological Science community!

Enjoy delicious food, drinks, and meaningful conversations while getting to know fellow students from diverse cultures and backgrounds. This gathering is more than just a party. It is an opportunity to strengthen our international community, build new friendships, and reconnect with friends and faculty members.

To make the event even more special, we invite you to bring snacks, food items, small souvenirs, or an interesting story from your home country to share with others. Let’s celebrate the diversity that makes our program unique and learn more about one another through culture, food, and personal experiences.

📅 August 5, 2026
🕚 11:30 AM – 1:30 PM
📍 Room 407, Psychology Building

We look forward to celebrating with you! 🌏✨

✨💥Congratulations to two of our incoming Psychological Science students and their mentor on being awarded the 2026 Chula...
21/07/2026

✨💥Congratulations to two of our incoming Psychological Science students and their mentor on being awarded the 2026 Chula's Second Century Fund (C2F) scholarship for high-potential master's students.🌟✨
The scholarship provides a monthly stipend and part of the tuition. The goal is to support high-potential students, together with their mentors, to develop high-quality research that can be published in high-ranking academic journals.

Dr. Thipnapa Huansuriya, director of the M.S. and Ph.D. in Psychological Science Program at Chulalongkorn University, wa...
20/07/2026

Dr. Thipnapa Huansuriya, director of the M.S. and Ph.D. in Psychological Science Program at Chulalongkorn University, was invited to deliver a keynote address at the 6th International Conference on Psychology, Counseling, and Social Work at the University of Malaysia Sabah (UMS) on July 8th, 2026.
The theme of this year’s conference was “Psychosocial Innovation in the Digital Era: Advancing Mental Health, Counseling and Social Work Practice.” It features 5 authoritative keynote speakers, namely Madam Aireen Omar (Adjunct Professor FPKS and former Air Asia Berhad’s CEO), Datin Dr Ruhani Mat Min (President of the Malaysian Counselor Institute), Professor Dr Adi Fahrudin (Universitas Esa Unggul, Indonesia), Assistant Prof Dr Thipnapa Huansuriya (Chulalongkorn University, Thailand), and Dr Siddhartha Tiwari (Google Asia Pacific, Singapore). Roughly 120 scholars and students in Southeast Asian countries participated in this conference.
Dr. Thipnapa gave a talk on “Brand Purpose, Conscious Consumerism, and Psychological Well-being: A Social Psychological Perspective." The talk discusses conscious or ethical consumption trends, which call on brands to authentically care about contributing to the well-being of people, society, and the environment, rather than focusing solely on profits. There are case studies and research showing that more and more consumers want to make ethical consumption decisions and thus prefer purpose-driven brands.
A recent study by a doctoral student at Chulalongkorn University, Kusuma Leelanarathiwat, who worked under her supervision, also found that when participants were exposed to stories of a purpose-driven brand in the marketing materials, they experienced "moral elevation", the positive, other-praising emotion triggered by witnessing an act of moral beauty, courage, or deep compassion. Moral elevation led participants to identify more with the brand, generate more positive word-of-mouth, and then donate more time to volunteering when the request came from the purpose-driven brand they had just learned about.
The presentation ended with a call for brands to redefine and enact a brand purpose that goes beyond profit, so they can become meaningful, ethical consumption choices for consumers.
This will ensure that our production and consumption activities are leaving positive impacts rather than further harming consumers or burdening society and the environment
…………….

✨Welcoming Our New Psychological Science Students!✨🇹🇭 🇺🇸 🇮🇳 🇲🇲 🇵🇭 🇩🇰 🇩🇪 🇧🇩 🇻🇳 🇲🇨 🇸🇬On July 10th, 2026, the M.S. and Ph.D...
16/07/2026

✨Welcoming Our New Psychological Science Students!✨
🇹🇭 🇺🇸 🇮🇳 🇲🇲 🇵🇭 🇩🇰 🇩🇪 🇧🇩 🇻🇳 🇲🇨 🇸🇬
On July 10th, 2026, the M.S. and Ph.D. in Psychological Science Program held an online Orientation to welcome the new cohort of Business Psychology, Cognitive Psychology, and Social Psychology students.
The orientation helped new students understand the program structure, know what experience to expect, navigate the registration process, and meet our faculty members, staff, and fellow students across the areas of study and cohorts.
With students joining our program from around the world, this year's orientation was conducted online ahead of the new semester. We look forward to welcoming everyone in person the first week of the Fall semester at our Psychological Science 2026 Semester Kick-off Party.
See you soon, and welcome to the Psychological Science family!

🎉 Congratulations to our PsychSci students! .We proudly congratulate our Master's and Ph.D. students from the 2026 cohor...
24/06/2026

🎉 Congratulations to our PsychSci students!
.
We proudly congratulate our Master's and Ph.D. students from the 2026 cohort who have been awarded the Chula LINK Scholarship 2026
The Chula LINK Scholarship provides support for tuition fees, a monthly living allowance, and round-trip airfare, enabling international students to pursue their studies at Chulalongkorn University
Recipients include:
✨ Business Psychology: 2 students
✨ Cognitive Psychology: 4 students
✨ Social Psychology: 3 students
We are proud of your achievement and wish you every success in your academic journey at Chulalongkorn University! 🌟

🎓✨ Congratulations to Ms. Tanradee Mongkolpiyathana (Cognitive Psychology Area) on successfully passing her Master’s The...
15/06/2026

🎓✨ Congratulations to Ms. Tanradee Mongkolpiyathana (Cognitive Psychology Area) on successfully passing her Master’s Thesis Defense on June 11, 2026.

Thesis: “The Role of Segmental and Tonal Information in Thai Spoken Word Recognition”
Advisor: Asst. Prof. Dr. Suphasiree Chantavarin

Wishing you continued success in your future endeavors! 👏🌟

Today is the last day to submit your application! Don't forget to check that your application has been successfully subm...
31/03/2026

Today is the last day to submit your application! Don't forget to check that your application has been successfully submitted. We look forward to getting to know you :)

⏳ Applications are closing soon

If you are still considering applying, we invite you to review the admission process and complete your application.

Our M.S. & Ph.D. in Psychological Science offers three areas of specialization:
🧠 Cognitive Psychology
💼 Business Psychology
👥 Social Psychology

📅 Application deadline: March 31, 2026
👉 https://www.psy.chula.ac.th/en/apply-portal/programs/

ที่อยู่

Faculty Of Psychology, Chulalongkorn University, Phayathai Road
Bangkok
10330

เบอร์โทรศัพท์

+6622181184

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