東華大學企管系

東華大學企管系 國立東華大學企業管理學系

企業管理研究所於民國八十三年七月,亦即本校建校之初就已成立,成為與校務共同發展茁壯的元老系所之一。有鑒於國內對企業管理人才需求之殷,於八十五年七月設立了大學部,致力培養基礎管理人才,更於八十八年七月開始招收碩士在職專班學生,滿足社會在職人士對專業管理知識的迫切需求,而博士班亦於九十年七月開始招生,至此本系己成為由學士班、碩士班、碩士在職專班、博士班一系列整合服務、教學及研究為一體的學術單位。

  本系所創立至今已邁入第十六個年頭,一一O年度本系規模包含大學部232人、碩士班79人、博士班27人、碩士在職專班90人,已培育之畢業人才有學士級560人、碩士級457人、博士級27人、碩專管理學碩士311人,自本系畢業之碩專班學生多在東部公民營機構擔任重要職位,發揮習得之業能力。

【印尼瑪琅國立大學來訪紀實】本週,我們很高興歡迎印尼瑪琅國立大學(Universitas Negeri Malang, UM)師生蒞臨本系交流。此次訪團包含2位老師及4位學生,展開為期三天的交流行程。5月5日參訪本系,了解本系各學制特色、教...
10/05/2026

【印尼瑪琅國立大學來訪紀實】

本週,我們很高興歡迎印尼瑪琅國立大學(Universitas Negeri Malang, UM)師生蒞臨本系交流。

此次訪團包含2位老師及4位學生,展開為期三天的交流行程。5月5日參訪本系,了解本系各學制特色、教學環境與相關資源;5月6日前往陳雯虹老師的國際碩士班課堂進行學習體驗,與來自不同國家的學生共同交流;5月7日則與本系教師及國際碩博士生餐敘,在自然輕鬆的互動中,延續兩校之間的情誼。

這次來訪讓雙方有更多面對面認識與交流的機會,也期待未來能發展出更多合作的可能。

#印尼瑪琅國立大學 #東華企管 #學術交流 #國際合作

預祝天下的媽媽,母親節快樂~
09/05/2026

預祝天下的媽媽,母親節快樂~

要成功,你必須先克服自己的恐慌。你得把源源不絕的各種複雜問題,視為商業運作中再正常不過的一部分,並且學會享受這個過程。怎麼做到?那就是全身心投入到尋找解決方案的樂趣和興奮之中。 ~~~《師父:那些我在課堂外學會的本事》  諾姆.布羅斯基、鮑...
04/05/2026

要成功,你必須先克服自己的恐慌。你得把源源不絕的各種複雜問題,視為商業運作中再正常不過的一部分,並且學會享受這個過程。怎麼做到?那就是全身心投入到尋找解決方案的樂趣和興奮之中。

~~~《師父:那些我在課堂外學會的本事》 諾姆.布羅斯基、鮑.柏林罕(Norm Brodsky, Bo Burlingham)~~~

#管理一句話
#東華企管

【Speech Event】0320_NDHU BA_Ms. Ha Thi Xuan_Preparation Meets OpportunitiesWhen Preparation Meets Opportunity: An Alumna’...
03/05/2026

【Speech Event】

0320_NDHU BA_Ms. Ha Thi Xuan_Preparation Meets Opportunities

When Preparation Meets Opportunity: An Alumna’s Career Insights and a Three-Phase Approach

To help international students better understand what it takes to prepare for future careers, the Department of Business Administration at National D**g Hwa University (NDHU) continues to host a series of business talks, inviting alumni to return and share their workplace experiences. On March 20, 2026, the department welcomed alumna Ha Thi Xuan (Spring), currently working as a Customer and Sales Supporter at Savino Del Bene (Taiwan) Freight Forwarding Co. Ltd., to speak with students. Her talk, titled “Preparation Meets Opportunities,” focused on how she navigated the transition from student life to the workplace.

Spring began by sharing her own journey. She noted that many students feel uncertain and even anxious as graduation approaches—they are not always sure what kind of job suits them or where to begin. Instead of rushing to send out applications, she suggested taking a step back and first getting to know oneself. She organized her experience into a three-phase preparation process, starting from self-understanding and gradually moving toward entering the job market.

The first phase is internal recognition. Spring encouraged students to reflect on their interests, strengths, and areas for improvement. For those who are still unsure about their direction, she suggested talking to senior students, professors, or mentors, and making use of online career assessment tools. In her view, the starting point of job searching is not the market, but a clearer understanding of oneself.

The second phase focuses on aligning with the market. She advised students to carefully read job descriptions rather than focusing only on job titles. By understanding the actual requirements—such as language skills, technical tools, or working conditions—students can better assess whether a position truly fits them. Some roles involve frequent client interaction, while others may require fieldwork. Job searching, she noted, is not only about being selected by companies, but also about choosing the right environment for oneself.

The third phase is entering the job market with preparation. Spring introduced the STAR method (Situation, Task, Action, Result) as a useful way to structure resumes. She emphasized that students should go beyond listing tasks and instead clearly present what they have achieved. Even for fresh graduates, course projects, extracurricular activities, or volunteer work can be turned into meaningful experiences, as long as their contributions and outcomes are clearly explained.

Beyond resumes and applications, Spring also highlighted the importance of networking and proactive outreach. Some opportunities are not publicly advertised, so building connections can make a difference. She encouraged students not to be afraid of reaching out to companies, even if there are no current openings, as such efforts may leave a positive impression. She also recommended attending career fairs and considering Management Trainee (MT) programs, which offer opportunities to explore different roles and gain practical experience.

In closing, Spring reminded students not to wait until everything feels “perfect” before taking action. Rather than worrying about language proficiency or limited experience, she emphasized the importance of a willingness to learn and to try. For international students in Taiwan, working is also a process of gradual adaptation—developing professional skills while improving language ability along the way.

The session felt less like a formal lecture and more like a conversation with a senior who had gone through the same journey. Instead of offering rigid formulas, Spring shared a way of thinking: opportunities do not simply appear after one is fully prepared—they often emerge along the path of preparation itself.

29/04/2026
專注於心智的能力,以及對工作的那種絕對必要的責任感,往往與一種嚴謹的節制結合在一起;這種節制會精算獲得高收入的可能性。同時,冷靜的自我控制與節儉的生活方式,也大幅提升了工作表現。~~~《新教倫理與資本主義精神》 馬克斯.韋伯(Max Web...
27/04/2026

專注於心智的能力,以及對工作的那種絕對必要的責任感,往往與一種嚴謹的節制結合在一起;這種節制會精算獲得高收入的可能性。同時,冷靜的自我控制與節儉的生活方式,也大幅提升了工作表現。

~~~《新教倫理與資本主義精神》 馬克斯.韋伯(Max Weber)~~~

#管理一句話
#東華企管

你無法預先把點點滴滴串連起來;只有在未來回顧時,你才會明白那些點點滴滴是如何串在一起的。You can’t connect the dots looking forward. You can only connect them lookin...
20/04/2026

你無法預先把點點滴滴串連起來;只有在未來回顧時,你才會明白那些點點滴滴是如何串在一起的。
You can’t connect the dots looking forward. You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future.

~~~蘋果創辦人 史蒂夫.賈伯斯 (Steve Jobs)~~~

#東華企管
#管理一句話

【演講活動紀錄】2026/3/13  為協助學生連結課堂理論與產業實務,並理解產業發展與職場所需能力,企管系持續辦理企業專題講座,邀請學者與業界專家分享實務經驗。為深化學生對數位行銷與人工智慧應用的理解,3月13日的講座邀請本系系友、現任C...
14/04/2026

【演講活動紀錄】2026/3/13
  為協助學生連結課堂理論與產業實務,並理解產業發展與職場所需能力,企管系持續辦理企業專題講座,邀請學者與業界專家分享實務經驗。為深化學生對數位行銷與人工智慧應用的理解,3月13日的講座邀請本系系友、現任CloudAD雲數位數據顧問服務部資深總監王意婷小姐蒞臨分享,並以「從GA4到AI:行銷決策如何走向自動化」為主題,帶領同學深入探討當前行銷決策的轉變與未來趨勢。
  王意婷指出,行銷決策的方式正經歷一段明顯的轉型。早期多依賴經驗與直覺,隨著數據工具的普及,逐漸轉向以報表分析作為依據;而在人工智慧技術成熟之後,決策進一步走向預測與自動化。她認為,企業已不再只是「根據數據做判斷」,而是透過模型預測與系統運算,在行為發生之前即進行調整,使決策更即時,也更具精準度。
  在實務工具的說明上,講者以Google Analytics 4(GA4)為例,介紹其在數據蒐集與分析上的應用,同時也指出其侷限。GA4主要處理的是已經發生的行為資料,對於未來趨勢的預測能力仍有限。因此,企業若希望進一步提升決策品質,往往需要整合多元資料來源,並結合雲端運算與人工智慧模型,逐步建立較為完整的決策系統。
  講者亦特別談到「訊號設計」的重要性。她指出,AI系統的表現,很大程度取決於輸入資料的品質與定義方式。當企業能夠清楚界定轉換訊號,並妥善整合不同來源的數據,系統才有機會辨識出高價值客戶,進而協助企業在有限資源下做出更合適的配置。
  在談到職涯發展時,講者提醒學生,隨著自動化程度提高,單純操作工具的能力將逐漸失去優勢。未來更關鍵的能力,可能在於如何定義問題、設計決策邏輯,以及整合不同領域的知識。具備商業理解、數據分析與AI應用能力的複合型人才,將在組織中扮演更重要的角色。
  本次講座從工具介紹延伸至決策邏輯的轉變,不僅讓學生看見AI在行銷領域中的實際運作方式,也提供了一個理解產業變化的切入點。透過業界經驗的分享,學生得以重新思考數據與決策之間的關係,並開始想像自己在未來職場中的可能位置。

#東華企管

在我們能夠管理時間之前,我們無法管理其他任何事情。Until we can manage time, we can manage nothing else.~~~管理思想家 彼得‧杜拉克 (Peter F. Drucker) ~~~ #東華...
13/04/2026

在我們能夠管理時間之前,我們無法管理其他任何事情。
Until we can manage time, we can manage nothing else.

~~~管理思想家 彼得‧杜拉克 (Peter F. Drucker) ~~~

#東華企管
#管理一句話

對於具有企業家精神的廠商而言,未被利用的生產服務同時是創新的挑戰、擴張的動力,以及競爭優勢的來源。Unused productive services are, for the enterprising firm, at the same ...
06/04/2026

對於具有企業家精神的廠商而言,未被利用的生產服務同時是創新的挑戰、擴張的動力,以及競爭優勢的來源。
Unused productive services are, for the enterprising firm, at the same time a challenge to innovate, an incentive to expand, and a source of competitive advantage.

~~~《廠商成長理論》 安蒂思·潘羅斯(Edith Penrose)~~~

#東華企管

企業內部推動擴張的誘因,主要來自於公司內部總會存在一部分尚未被充分利用的生產性服務、資源,以及特殊知識的累積。而這些未被用盡的能力與知識,在任何一家企業之中幾乎都必然會出現。Internal inducements to expansion...
30/03/2026

企業內部推動擴張的誘因,主要來自於公司內部總會存在一部分尚未被充分利用的生產性服務、資源,以及特殊知識的累積。而這些未被用盡的能力與知識,在任何一家企業之中幾乎都必然會出現。
Internal inducements to expansion arise largely from the existence of a pool of unused productive services, resources and special knowledge, all of which will always be found within any firm.

~~~《廠商成長理論》 安蒂思·潘羅斯(Edith Penrose)~~~

#東華企管

Address

花蓮縣壽豐鄉志學村大學路二段一號
Hualien City
974

Opening Hours

Monday 08:30 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30

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