01/08/2026
Way to go Sam!!! Some of you may recognize her as she frequents our watch parties with an "enthusiasm unknown to mandkind"!!!
Great job Sam!!
Meet Sam Berman, BS '22 (public relations, journalism), MBA ’24, the events and hospitality coordinator for the College Football Playoff.
As the Oregon football team plays their way through the CFP, Sam is working behind the scenes to create memorable experiences and events associated with playoff games. From her time as a manager for Women's Beach Volleyball as an undergrad to her work raising support for UO women's athletics programs through Women in Flight, Berman's experiences at the UO have shaped her story.
Check out her interview on the This is Oregon podcast to learn more about how she found her passion in sports business.
🔗 https://open.spotify.com/episode/0phF5lgemW3hVMaBpLdCkX?si=A6DxdcpmSo6f6GdtSf2GLw&nd=1&dlsi=1fefadd02d674a5a