That resource is the high-quality, motivated student who attends school but lacks supplementary guidance and support. It is not that these students are being ignored. The teachers, guidance counselors, and administrators in the schools these students attend are aware of the talent within their schools. The issue is that these students do not have adequate exposure, beyond their school environment,
to the opportunities available to them and the incentives required to make these opportunities work. They do not have access to many of the resources they need to become successful such as interaction with college students, college environment, business (corporate) settings, knowledge of business education, etc. Dean Marty Markowitz's experience teaching for eleven years at a Junior High School in the South Bronx indicates that the parents of these students are generally unaware of the “pathway” to college and have limited knowledge of how to direct their children to good careers in the business professions. Most of the parents of Dean Markowitz's students simply told their children to “study” which is a difficult task in the midst of a social environment that, in general, does not encourage such behaviors. The purpose of the Rutgers University Business for Youth (RUBY) project is to expand the horizons of youth to include business, so that they will be able to identify pathways to careers in business and perceive these pathways and careers as viable options for themselves to pursue. When students who are college bound, who have not had such exposure, are asked what their future careers will be, they almost invariably answer “doctor” or “lawyer.” These answers are prolific because that is all they know. These are the only ambitious professions to which they have had exposure. We at RUBY believe that Rutgers, as the State University of New Jersey, has a responsibility to support these students, encourage them to learn about business, and (ideally) come to the Rutgers Business School so that we can continue to help them grow and become productive members/citizens of New Jersey. The current program allows students to gain a better understanding of business and prepares them for college through talks and discussions with faculty/Rutgers Business School students/and business executives, field trips to major corporations, seminars on contemporary business topics, an activity involving the development of a Business Plan, and a SAT preparation class.