
04/20/2016
CMR Institute's cover photo
Founded in 1966, CMR Institute is the leading provider of non-branded education for the pharmaceutical, biotech, and medical device industries.
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We are an independent, not-for-profit organization bringing the best in non-branded, unbiased, and practical education to biopharmaceutical and medical device and diagnostics professionals. We have educated more than 150,000 students from more than 75 pharmaceutical and biotech companies worldwide, making us the leading provider of educational solutions for healthcare representatives and managers. We were founded by physicians who, long before today’s public demands, understood that only highly trained healthcare representatives could deliver value to practicing clinicians; and for more than four decades, we’ve dedicated ourselves to doing just that. We're constantly working to keep our offerings current, relevant, and innovative, all in service to our primary purpose: creating smarter — and more valuable — reps.
Mission: Our mission is to advance knowledge to enhance healthcare. We are dedicated to providing unbiased, current, and applicable industry information that increases knowledge and understanding of the issues affecting healthcare today.
Operating as usual
CMR Institute's cover photo
CMR Institute's cover photo
CMR is seeking an Instructional Design Technologist to join our growing curriculum team. This position utilizes practical experience with e-learning development using Articulate Storyline to design, develop and modify learning interactivities. For more information contact [email protected]
CMR Institute's cover photo
Critical Competency #4 That Account Managers Need to Succeed http://wp.me/p2j4uo-92
Account managers need to take a consultative approach to understanding each customers’ new pain points, whether it is the implementation of new IT platforms to manage the data that is required for a value-based environment or the organization-wide… [ 76 more words. ]
CMR Institute's cover photo
Critical Competency #3 That Account Managers Need to Succeed http://wp.me/p2j4uo-8W
Account managers need to be fluent in a range of outcomes, including clinical, financial, and quality of life data, when speaking to clinicians in an ACO, integrated delivery network, or large medical group. They need to be comfortable discussing… [ 126 more words. ]
Critical Competency #2 That Account Managers Need to Succeed http://wp.me/p2j4uo-8S
Account Managers need an understanding of how new payment models are changing providers’ business strategies. For the first time, many providers are being rewarded for delivering better care at a lower cost and account managers need to recognize how these… [ 102 more words. ]
Critical Competency #1 That Account Managers Need to Succeed http://wp.me/p2j4uo-8N
To ensure that sales teams are adequately equipped for the challenges ahead, ACO leaders recommend that account managers possess a passion to serve and educate, not sell. “Physician time will be a constrained resource in the ACO era,” says Anthony… [ 161 more words. ]
Seven Critical Competencies That Account Managers Need to Succeed http://wp.me/p2j4uo-8J
One key take-away from CMR Institute’s 2013 ACOs and Industry: The Collaboration Imperative Conference is that the evolving healthcare environment requires a new kind of account manager with deeper industry knowledge and a more sophisticated set of… [ 163 more words. ]
Join the Best and Brightest ACO Executives in May 2014 http://wp.me/p2j4uo-8B
Join the best and brightest ACO executives at CMR Institute’s expert-driven conference, ACOs and Industry: The Collaboration Continues on May 1-2, 2014 at the Sofitel Philadelphia. This is your opportunity to learn from preeminent thought leaders… [ 183 more words. ]
American Council on Education Approves Four CMR Courses for Graduate Credit http://wp.me/p2j4uo-8z
We have always valued our 3rd party endorsements and are pleased that the American Council on Education has once again recommended four of our courses for graduate credit. Outcomes: Measurement, Management, and Marketing Strategies and Tools for Sales… [ 124 more words. ]
What is the BEST Strategy for Win-Win Contracting with ACOs? http://wp.me/p2j4uo-8u
Watch this video to hear Mark Callahan, MD, Chief Executive Officer at Mount Sinai Accountable Care Organization discuss strategies for win-win contracting with ACOs: In addition for being recognized for his extensive expertise in quality of care,…
FDA releases new rules on social media for pharma
http://bit.ly/1b5N1Qu
The FDA has issued new guidance for pharma's interactive marketing activities online. If you've been waiting for a unified theory of social media, however, this isn't it.
How the Outcomes Movement is Impacting Care and Reimbursement Models http://wp.me/p2j4uo-8r
Are you and your team prepared for how the outcomes movement is redefining healthcare? Healthcare professionals who discuss relevant clinical, economic, and humanistic outcomes with customers will be best positioned to show their product’s value. To… [ 90 more words. ]
Who on my Call List is Most Likely Interested in Outcomes Data? http://wp.me/p2j4uo-8m
We’ve been asked: Who on my call list (Medical Director, CEO, CFO, Quality Assurance Director, clinicians, nurses, etc.) is most likely interested in outcomes data?Answer: None of the above, until you figure out what each is looking for and how ……
What Role will Health Economics Outcomes Research Data Play in the Evolving Marketplace? http://wp.me/p2j4uo-8k
We were recently asked, “What role do you see Health Economics Outcomes Research Data playing in the evolving marketplace and decision making process of ACOs? Will it begin to supersede clinical data, trials, and clinical expertise?” Dr. Lyle…
Part D turns 10… Do you know these facts about Part D drug coverage?
http://onphr.ma/J3HWAC
Birthdays provide a great opportunity to look back and reflect on accomplishments made along the way. On December 8, 2003, the Medicare Prescription Drug, Improvement, and Modernization Act, which created Medicare Part D, was signed into law. Since its enactment 10 years ago, the program has racked…
Will the Focus on Outcomes Research be a Game Changer? http://wp.me/p2j4uo-8b
Outcomes research is nothing new but the way it is being applied is a game changer in today’s evolving healthcare market. Have you considered why outcomes are becoming increasingly important and which ones matter most to your customers? To learn… [ 65 more words. ]
Targeting New Decision Makers http://wp.me/p2j4uo-87
What do the experts have to say about the new players in today’s new healthcare environment and the shift in decision making? How can healthcare professionals increase their understanding of the emerging needs of the new decision makers? Why are… [ 105 more words. ]
Opportunities for Pharmaceutical and Medical Device Professionals http://wp.me/p2j4uo-84
How can healthcare professionals seize a vital role as educators and trusted resources to help physicians help the populations they serve? How do you target sales and marketing efforts to achieve better patient outcomes? To learn how healthcare… [ 87 more words. ]
“Who is Following Whom?” http://wp.me/p2j4uo-7Y
We were recently asked, “Will commercial MCOs follow the ACO model?” To answer one question with another: “Who is following whom?” The ACO model creates a network of providers who coordinate care delivery to improve its quality and…
Are There Links between PCMHs and ACOs?
Recently, CMR Institute was asked, “What are the links between PCMHs and ACOs, and how do you see them integrating?” Let’s start with some background. Patient-centered medical homes (PCMHs) and accountable care organizations (ACOs) are alternative…
How Do Alliances among Physician Groups Impact Sales Representatives?
At this year’s SPBT Annual Conference, CMR Institute’s President and CEO, Michelle O’Connor facilitated an interactive, thought leader panel that included Dr. David Harlow, the chief pharmacy officer for Martin Health System in Florida, Executive Officer,…
Do you agree that MDs who provide high-quality care are more satisfied?
http://bit.ly/1aqVQ7E
ACOs and Industry: The Collaboration Imperative
Stop by our booth today and tomorrow at the ACOs and Industry: The Collaboration Imperative conference to meet industry experts and leaders of ACOs.
ACOs and Industry: The Collaboration Imperative
Join us today for ACOs and Industry: The Collaboration Imperative in Philadelphia!
Another picture from our ACOs and Industry: The Collaboration Imperative conference about to kick-off!
Join us today at ACOs and Industry: The Collaboration Imperative in Philadelphia!
Can ACOs target high utilizers of care?
http://bit.ly/15kbIJe
A 58-year-old Maryland woman breaks her ankle, develops a blood clot and, unable to find a doctor to monitor her blood-thinning drug, winds up in an emergency room 30 times in six months. A 55-year-old Mississippi man with severe hypertension and kidney disease is repeatedly hospitalized for worseni...
Health Insurance Exchanges (HIXs) – A Competitive Environment
This is the last of three blogs addressing the risks and opportunities offered by the newly-opened Health Insurance Exchanges (HIXs). Previously, we discussed the implications for the biopharmaceutical and medical device industries of the Essential…
Health Insurance Exchanges (HIXs) – Millions of New Customers?
Now that the Health Insurance Exchange (HIX) marketplace is officially open for business, we’re revisiting what it may mean for the biopharmaceutical and MD&D industries and their healthcare representatives. Our previous blog discussed the opportunity…
Health Insurance Exchanges (HIXs) – Have You Considered the Opportunities and Challenges? Part 1
Health insurance exchanges (HIXs)—the centerpiece of the Affordable Care Act—will enable millions of consumers to compare qualified health plan costs and benefits and to purchase subsidized healthcare insurance. The October 1st opening of the HIX…
Good and Bad News about Integration: A New Organization May Provide an Old Excuse
Our Sept 18 blog noted that integration—both horizontal, among medical practices, and vertical, among hospitals, physicians and other providers— is reconfiguring the healthcare landscape and redefining relations between representatives and their…
Future projections on Rx spending: What do the numbers mean for the industry?
http://bit.ly/15FHUrf
Health spending growth through 2013 is expected to remain slow because of the sluggish economic recovery, continued increases in cost-sharing requirements for the privately insured, and slow growth for public programs. These factors lead to projected growth rates of near 4 percent through 2013. Howe...
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