CMR Institute

CMR Institute Founded in 1966, CMR Institute is the leading provider of non-branded education for the pharmaceutical, biotech, and medical device industries.
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We are an independent, not-for-profit organization bringing the best in non-branded, unbiased, and practical education to biopharmaceutical and medical device and diagnostics professionals. We have educated more than 150,000 students from more than 75 pharmaceutical and biotech companies worldwide, making us the leading provider of educational solutions for healthcare representatives and managers. We were founded by physicians who, long before today’s public demands, understood that only highly trained healthcare representatives could deliver value to practicing clinicians; and for more than four decades, we’ve dedicated ourselves to doing just that. We're constantly working to keep our offerings current, relevant, and innovative, all in service to our primary purpose: creating smarter — and more valuable — reps.

Mission: Our mission is to advance knowledge to enhance healthcare. We are dedicated to providing unbiased, current, and applicable industry information that increases knowledge and understanding of the issues affecting healthcare today.

Operating as usual

CMR Institute's cover photo
04/20/2016

CMR Institute's cover photo

CMR Institute's cover photo
02/11/2015

CMR Institute's cover photo

11/12/2014

CMR is seeking an Instructional Design Technologist to join our growing curriculum team. This position utilizes practical experience with e-learning development using Articulate Storyline to design, develop and modify learning interactivities. For more information contact [email protected]

CMR Institute's cover photo
05/28/2014

CMR Institute's cover photo

Critical Competency #4 That Account Managers Need to Succeed http://wp.me/p2j4uo-92
02/19/2014
Critical Competency #4 That Account Managers Need to Succeed

Critical Competency #4 That Account Managers Need to Succeed http://wp.me/p2j4uo-92

Account managers need to take a consultative approach to understanding each customers’ new pain points, whether it is the implementation of new IT platforms to manage the data that is required for a value-based environment or the organization-wide… [ 76 more words. ]

CMR Institute's cover photo
02/18/2014

CMR Institute's cover photo

Critical Competency #3 That Account Managers Need to Succeed http://wp.me/p2j4uo-8W
02/18/2014
Critical Competency #3 That Account Managers Need to Succeed

Critical Competency #3 That Account Managers Need to Succeed http://wp.me/p2j4uo-8W

Account managers need to be fluent in a range of outcomes, including clinical, financial, and quality of life data, when speaking to clinicians in an ACO, integrated delivery network, or large medical group. They need to be comfortable discussing… [ 126 more words. ]

Critical Competency #2 That Account Managers Need to Succeed http://wp.me/p2j4uo-8S
02/12/2014
Critical Competency #2 That Account Managers Need to Succeed

Critical Competency #2 That Account Managers Need to Succeed http://wp.me/p2j4uo-8S

Account Managers need an understanding of how new payment models are changing providers’ business strategies. For the first time, many providers are being rewarded for delivering better care at a lower cost and account managers need to recognize how these… [ 102 more words. ]

Critical Competency #1 That Account Managers Need to Succeed http://wp.me/p2j4uo-8N
02/10/2014
Critical Competency #1 That Account Managers Need to Succeed

Critical Competency #1 That Account Managers Need to Succeed http://wp.me/p2j4uo-8N

To ensure that sales teams are adequately equipped for the challenges ahead, ACO leaders recommend that account managers possess a passion to serve and educate, not sell. “Physician time will be a constrained resource in the ACO era,” says Anthony… [ 161 more words. ]

Seven Critical Competencies That Account Managers Need to Succeed http://wp.me/p2j4uo-8J
02/05/2014
Seven Critical Competencies That Account Managers Need to Succeed

Seven Critical Competencies That Account Managers Need to Succeed http://wp.me/p2j4uo-8J

One key take-away from CMR Institute’s 2013 ACOs and Industry: The Collaboration Imperative Conference is that the evolving healthcare environment requires a new kind of account manager with deeper industry knowledge and a more sophisticated set of… [ 163 more words. ]

Join the Best and Brightest ACO Executives in May 2014 http://wp.me/p2j4uo-8B
02/03/2014
Join the Best and Brightest ACO Executives in May 2014

Join the Best and Brightest ACO Executives in May 2014 http://wp.me/p2j4uo-8B

Join the best and brightest ACO executives at CMR Institute’s expert-driven conference, ACOs and Industry: The Collaboration Continues on May 1-2, 2014 at the Sofitel Philadelphia. This is your opportunity to learn from preeminent thought leaders… [ 183 more words. ]

Part D turns 10… Do you know these facts about Part D drug coverage?http://onphr.ma/J3HWAC
12/13/2013
Medicare Part D Accomplishments | PhRMA

Part D turns 10… Do you know these facts about Part D drug coverage?
http://onphr.ma/J3HWAC

Birthdays provide a great opportunity to look back and reflect on accomplishments made along the way. On December 8, 2003, the Medicare Prescription Drug, Improvement, and Modernization Act, which created Medicare Part D, was signed into law. Since its enactment 10 years ago, the program has racked…

Will the Focus on Outcomes Research be a Game Changer? http://wp.me/p2j4uo-8b
12/06/2013
Will the Focus on Outcomes Research be a Game Changer?

Will the Focus on Outcomes Research be a Game Changer? http://wp.me/p2j4uo-8b

Outcomes research is nothing new but the way it is being applied is a game changer in today’s evolving healthcare market. Have you considered why outcomes are becoming increasingly important and which ones matter most to your customers? To learn… [ 65 more words. ]

Targeting New Decision Makers http://wp.me/p2j4uo-87
11/25/2013
Targeting New Decision Makers

Targeting New Decision Makers http://wp.me/p2j4uo-87

What do the experts have to say about the new players in today’s new healthcare environment and the shift in decision making? How can healthcare professionals increase their understanding of the emerging needs of the new decision makers? Why are… [ 105 more words. ]

“Who is Following Whom?” http://wp.me/p2j4uo-7Y
11/06/2013
“Who is Following Whom?”

“Who is Following Whom?” http://wp.me/p2j4uo-7Y

We were recently asked, “Will commercial MCOs follow the ACO model?” To answer one question with another: “Who is following whom?” The ACO model creates a network of providers who coordinate care delivery to improve its quality and…

Are There Links between PCMHs and ACOs?
10/23/2013
Are There Links between PCMHs and ACOs?

Are There Links between PCMHs and ACOs?

Recently, CMR Institute was asked, “What are the links between PCMHs and ACOs, and how do you see them integrating?” Let’s start with some background. Patient-centered medical homes (PCMHs) and accountable care organizations (ACOs) are alternative…

How Do Alliances among Physician Groups Impact Sales Representatives?
10/18/2013
How Do Alliances among Physician Groups Impact Sales Representatives?

How Do Alliances among Physician Groups Impact Sales Representatives?

At this year’s SPBT Annual Conference, CMR Institute’s President and CEO, Michelle O’Connor facilitated an interactive, thought leader panel that included Dr. David Harlow, the chief pharmacy officer for Martin Health System in Florida, Executive Officer,…

10/11/2013

Do you agree that MDs who provide high-quality care are more satisfied?
http://bit.ly/1aqVQ7E

ACOs and Industry: The Collaboration Imperative
10/10/2013
ACOs and Industry: The Collaboration Imperative

ACOs and Industry: The Collaboration Imperative

Stop by our booth today and tomorrow at the ACOs and Industry: The Collaboration Imperative conference to meet industry experts and leaders of ACOs.

Another picture from our ACOs and Industry:  The Collaboration Imperative conference about to kick-off!
10/10/2013

Another picture from our ACOs and Industry: The Collaboration Imperative conference about to kick-off!

Join us today at ACOs and Industry:  The Collaboration Imperative in Philadelphia!
10/10/2013

Join us today at ACOs and Industry: The Collaboration Imperative in Philadelphia!

Health Insurance Exchanges (HIXs) – A Competitive Environment
10/03/2013
Health Insurance Exchanges (HIXs) – A Competitive Environment

Health Insurance Exchanges (HIXs) – A Competitive Environment

This is the last of three blogs addressing the risks and opportunities offered by the newly-opened Health Insurance Exchanges (HIXs). Previously, we discussed the implications for the biopharmaceutical and medical device industries of the Essential…

Health Insurance Exchanges (HIXs) – Millions of New Customers?
10/02/2013
Health Insurance Exchanges (HIXs) – Millions of New Customers?

Health Insurance Exchanges (HIXs) – Millions of New Customers?

Now that the Health Insurance Exchange (HIX) marketplace is officially open for business, we’re revisiting what it may mean for the biopharmaceutical and MD&D industries and their healthcare representatives. Our previous blog discussed the opportunity…

Good and Bad News about Integration: A New Organization May Provide an Old Excuse
09/23/2013
Good and Bad News about Integration: A New Organization May Provide an Old Excuse

Good and Bad News about Integration: A New Organization May Provide an Old Excuse

Our Sept 18 blog noted that integration—both horizontal, among medical practices, and vertical, among hospitals, physicians and other providers— is reconfiguring the healthcare landscape and redefining relations between representatives and their…

Future projections on Rx spending: What do the numbers mean for the industry?http://bit.ly/15FHUrf
09/20/2013
National Health Expenditure Projections, 2012–22: Slow Growth Until Coverage Expands And Economy...

Future projections on Rx spending: What do the numbers mean for the industry?
http://bit.ly/15FHUrf

Health spending growth through 2013 is expected to remain slow because of the sluggish economic recovery, continued increases in cost-sharing requirements for the privately insured, and slow growth for public programs. These factors lead to projected growth rates of near 4 percent through 2013. Howe...

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4423 Pheasant Ridge Rd
Roanoke, VA
24014

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