Wine Business Institute at Sonoma State University

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Wine Business Institute at Sonoma State University Celebrating 30 years as the Global Leader in Wine Business Research & Education.
🌎🍷🎓 The Wine Business Institute offers:

B.S.

The Wine Business Institute at Sonoma State University is a recognized global leader in wine business education. We offer extraordinary learning experiences for our students and the wine industry and the opportunity to connect and build networks with established professionals in the world of wine. We do this by providing unique and transformational educational programs, taught by industry professionals, while engaging in research that advances the wine industry and wine business education. Our instructors build program curriculum based off their current and innovative wine industry knowledge and experience. in Business Administration with a Concentration in Wine Business Strategies
Sonoma MBA in Wine Business
Sonoma Executive MBA in Wine Business
Hybrid Sonoma Executive MBA in Wine Business
Executive Programs designed for wine industry professionals and those looking to enter the industry. Study with us and grow your career in wine!

The W**e Business Institute (WBI) at Sonoma State University (SSU) is pleased to announce the appointment of Dr. Damien ...
07/05/2025

The W**e Business Institute (WBI) at Sonoma State University (SSU) is pleased to announce the appointment of Dr. Damien Wilson as Faculty Director. Wilson has been a SSU professor of W**e Business for the past 10 years and is the inaugural Hamel Family Chair of W**e Business Education with SSU’s WBI.

Wilson arrived in California in 2015 with 20 years of professional experience in the w**e sector. This commercial experience facilitated him achieving the first-ever Honors Degree in W**e Business with the University of Adelaide, a qualification among his four degrees in the discipline of W**e Business. He joined SSU from Burgundy's School of W**e and Spirits Business, having established a European professorial career after having started with the University of South Australia in 1999.

“We look forward to synergizing Dr Wilson’s experience, knowledge, and passion for the w**e industry with the programs and goals of the W**e Business Institute,” said Dean Elisabeth Wade of the College of Science, Technology and Business.

Wilson will begin his term as Faculty Director of the W**e Business Institute on July 1, 2025. In his debut message in the W**e Business Institute Newsletter, he stated:
“The WBI has a clutch of specialized academics in the field of w**e business, so we're well placed to offer immediate and long-term solutions to the difficulties facing the global w**e business … [and] well positioned to light that pathway for the w**e industry as its center of knowledge and as a primary solution to those certification and qualification needs.”

Are you an SSU student in, or interested in an undergraduate or graduate Business degree with a W**e Business Concentrat...
12/03/2025

Are you an SSU student in, or interested in an undergraduate or graduate Business degree with a W**e Business Concentration?

You may be eligible to receive a W**e Business Institute (WBI) Inclusive Excellence Scholarship! These scholarships aim to foster diversity by supporting women and individuals from underrepresented racial and ethnic groups who are interested in the w**e industry.

Applications are open for the 2025-2026 academic year for both current and incoming SSU students.

To apply, complete the WBI Scholarship Online Form by March 30, 2025.
Awards will be announced April 8, 2025.

Apply here: sonoma.education/WBI-Scholarship
Email [email protected] with questions

Master W**e Compliance! Struggling with TTB and CA ABC licensing? Our interactive workshop is here to help! Dive into th...
22/11/2024

Master W**e Compliance!
Struggling with TTB and CA ABC licensing? Our interactive workshop is here to help! Dive into the complexities of compliance and turn them into your strength. Here’s what you’ll learn:

🔍 Demystify Regulations
📑 Accurate Documentation
🧭 Licensing Navigation
✅ Stay Compliant
🔄 Adapt to Changes

Friday, Dec. 6 , 8am to 4pm
W**e Business Institute | W**e Spectator Learning Center | Sonoma State University

Check out here:
https://ow.ly/4QKE50UcZ0c

Looking to change jobs in 2025? We may have the course for you.Our Spring 2025 courses and certificates are designed to ...
22/11/2024

Looking to change jobs in 2025? We may have the course for you.

Our Spring 2025 courses and certificates are designed to help you achieve your career goals. Whether you're looking to specialize in a specific field or simply broaden your horizons, we have the perfect course for you. Don't miss out on the opportunity to learn from industry experts and network with like-minded professionals. Registration is now open!

Register: https://sonoma.education/sp25register
More information: https://extended.sonoma.edu/programs

Roll up your sleeves and bring your laptop and digital marketing/eCommerce projects to class! Digital Marketing and eCom...
29/10/2024

Roll up your sleeves and bring your laptop and digital marketing/eCommerce projects to class!

Digital Marketing and eCommerce Intensive Bootcamp at the W**e Business Institute on the Sonoma State campus. Previously launched in w**e hubs like Paso Robles and New York’s Finger Lakes, this bootcamp offers hands-on training in the latest digital marketing and eCommerce strategies tailored for w**e professionals.

📅 Topics Covered:
Maximize online sales with Google Merchant Center
Boost SEO and website visibility
Drive successful Google Ads campaigns
Harness AI for customer targeting

Led by industry expert and SSU lecturer, Ryan Milani, this course is designed to help you make an impact in a competitive market.

Access Syllabus here. https://ow.ly/GLqW50TVPTu

**eMarketing **eBusiness

Calling All W**ery Owners, Accountants, and Entrepreneurs! 🍷Looking to master the numbers behind the business of w**e? J...
15/10/2024

Calling All W**ery Owners, Accountants, and Entrepreneurs! 🍷
Looking to master the numbers behind the business of w**e? Join Crickett Weaver, Senior Director at Duckhorn and adjunct faculty for the Executive MBA in W**e Business, as she uncovers the mysteries of w**ery cost Analysis and Pricing!

You'll learn to: 🔍 Analyze your true product costs
Implement internal controls for better financial reporting
Navigate GAAP and accrual accounting with confidence
Make informed, ethical business decisions

📅 Date: Oct 23
🎟️ Sign up now: https://ow.ly/uZCC50TM2wb

**eBusinessFinance **emakers **eEntrepreneur **eIndustry

📢 Exciting News! Sonoma State University is pleased to welcome Dr. Linda Nowak back as Interim Executive Director of the...
01/10/2024

📢 Exciting News! Sonoma State University is pleased to welcome Dr. Linda Nowak back as Interim Executive Director of the W**e Business Institute! 🍇

With a proven track record of leadership and expertise in w**e business education, Dr. Nowak is poised to guide WBI through an exciting period of growth and innovation. ✨

Join us in celebrating Dr. Nowak’s return and her continued commitment to preparing the next generation of w**e industry leaders! **eBusiness **eIndustry

🍷 Take Your W**e Career to the Next Level with an Executive MBA!The Executive MBA in W**e Business at Sonoma State’s W**...
20/09/2024

🍷 Take Your W**e Career to the Next Level with an Executive MBA!
The Executive MBA in W**e Business at Sonoma State’s W**e Business Institute is designed for industry professionals looking to sharpen their business acumen and lead in the global w**e industry.

Why enroll?
✅ Gain advanced leadership skills
✅ Learn from world-class w**e industry experts
✅ Network with professionals and industry leaders

Whether you're looking to expand your career or grow your business, this program offers the tools you need to succeed.

🔗 Download Admissions Handbook https://ow.ly/tRnT50Tscgs

**eBusiness **eLeadership **eIndustry

W**e Industry Digital Marketing Intensive Bootcamp: Navigate the Shift! 🍇💻As online w**e sales face a decline post-pande...
04/09/2024

W**e Industry Digital Marketing Intensive Bootcamp: Navigate the Shift! 🍇💻

As online w**e sales face a decline post-pandemic, adapting your digital marketing strategy is more important than ever. Our intensive bootcamp is designed to help you tackle these challenges head-on with hands-on training focused specifically on the w**e industry.

Learn how to leverage tools like Google Merchant Center to enhance your brand’s online visibility, optimize product listings, and create a streamlined shopping experience that captures the attention of today’s discerning, tech-savvy consumers. 🍷📲

Learn more here. https://ow.ly/Z7ms50TfJ61

In this shifting market, staying ahead with e-commerce expertise can make all the difference. Join us to future-proof your online w**e sales! 🚀🍾

**eMarketing **eIndustry **eBusiness **eMarketingBootcamp

Unlock your w**e sales potential! 🎯 This 8-week course gives w**e professionals the tools to master client-facing sales,...
22/08/2024

Unlock your w**e sales potential! 🎯 This 8-week course gives w**e professionals the tools to master client-facing sales, manage territories, and strategize across retail, restaurant, and e-commerce channels. From pricing strategies to distribution management and sales presentations, gain practical knowledge to boost your sales and seize new opportunities in the w**e market. 🍷 **eSales **eBusiness **eEducation https://ow.ly/bHXa50T3zao

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Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+17076643347

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