15/06/2026
Design ≠ Neutral. Promoting Critical Reflection for Responsible Communication Design | Bachelor’s thesis by Franziska Gallé |
In the face of societal challenges and discourses in the field of design, the responsibility of designers is increasingly being emphasised. A critical and reflective mindset is essential for this: designers can either reproduce existing structures without reflection or actively contribute to change. This bachelor's thesis examines which methods can help designers develop critical awareness and promote reflection on their design decisions in order to strengthen responsible design practices. The theoretical part contains a look at historical and contemporary perspectives in order to emphasise connections and question entrenched assumptions. Topics such as the neutrality of design, the reproduction of power structures, criteria for good design and the role of criticism are explored. The aim is to create a broad understanding of the often hidden challenges of design. The methodology section adds practical perspectives to these topics. Interviews with experts and analyses of best-practice examples of existing design projects were conducted. Based on these findings, a zine was developed as a central result of the thesis, which serves as a tool of reflection for designers. It integrates various approaches and suggestions for further thought and development in order to promote a critical and reflective mindset without dictating a universal solution.
Supervised by Sigrid Bürstmayr