The Master in Digital Communication Leadership (DCLead) approaches the vast and recent field of digital communication from an interdisciplinary and international point of view bringing together advanced academic discussion with practical knowledge and skills. The programme promotes a non-techno-deterministic, social and ethical reflection on digital communication for future leaders of the field. T
he leadership-approach of this curriculum encompasses economic-managerial, technological and media and communication knowledge with social responsibility and ethical-cultural dimensions of digital communication. The aim of the programme is to deepen and broaden this knowledge and to provide an arena for innovative ideas and discussions as well as a profound preparatory basis for future fields of employment in the area of digital communication. Students will be expected to gain knowledge, competencies and skills, according to their chosen study track, in several of the following fields: (new) media policies, business and economics of (new) media, media management, service design, network and service development, innovation studies, political economy and a European perspective on those fields. DC Lead is also offered in collaboration with the following partners:
- University of California, Los Angeles (UCLA), United States
- Ghana Telecom University College (GTUC), Ghana
- Universidade Federal do Recôncavo da Bahia, Bresil
- Queensland University of Technology (QUT), Australia
- Journalism School at Fudan University, China
- Teracom A/S, Denmark
- Sky Deutschland Fernsehen GMBH & COKG, Germany
- Association of Commercial Television in Europe (ACT), Belgium
- Red Bull Media House GmbH, Austria
All courses are held in English.
