Phillip Liao

Phillip Liao I help clinic owners and health professionals improve their sales and communication skills.

18/06/2026

He closed an 8 session package the same day using this question 😂

Not every patient has a clear cut 'condition'.

Many patients come in with chronic 'stiffness' or 'tightness' that won't have clear 'injury' diagnoses.

When you're pitching a plan to these patients, it's not about trying to give them 'the best' treatment possible.

It's about finding out what they really want - first.

When you understand their urgency, you understand the level of plan they want.

Those who are serious, will pick longer, more in depth plans.

Those who just want short term treatment and 'come back whenver it feels stiff', just want to be treated a few times.

By asking the question 'how urgent is this?', you find out all you need to pitch the appropriate options.

17/06/2026

If patients are dropping off after 3-4 sessions - this might be the issue.

You're not meeting the last minute resistance or uncertainty after the pain stage during the rebooking conversation because...

It's being handed over to reception.

My client Andy from Singapore did not have this problem at his previous workplace.

But at his current one, he noticed that the operational processes seemed to disrupt his 'flow.'

This 'flow' is a vital part of the patient experience and sometimes leads into a clear explanation of staging and why rebookings are important after the first 3-4 visits.

All he did was go back to this, and his rebookings improved.

So before you start diving deep into your clinical skill - it could be as simple as having the conversation yourself instead of handing it over to reception.

16/06/2026

A lot of health pros make this mistake when raising their prices.

They keep looking for evidence when they've already got hundreds of them.

And if no evidence is enough for you - it's not about the evidence.

It's about your self belief.

So to break the pattern, you need to do the opposite.

Stop looking for evidence - it's all already there.

Start focusing on what makes you good. Your process. Your effort. Your attention.

That's a non-negotiable step if you want to raise your prices.

Thanks Anthony | Amend Massage Therapy for joining me on this candid chat.

13/06/2026

Growing a steady demand of patients is your #1 priority if you want to earn >150K/year as a private clinician.

And creating content is one of the keys to get there. But most clinicians just copy whatever else is out there.

The goal with your content creation is to treat it as an EXPERIMENT.

Then, when you find something that works, it's to leverage your MONEY to get more eyeballs.

Posting everyday for the sake of posting will make you hate it.

And it won't work anyway.

12/06/2026

You don't feel comfortable raising prices overnight.

Everyone needs to feel their worth by working their way there - and one of the ways to do that is by creating value for your ideal patient.

You want patients to be sold on you BEFORE they even come to see you.

That's how the premium players get past pricing barriers - people have already decided to buy before they even walk in the door.

Full strategy session highlights on my YouTube channel (link in bio).

11/06/2026

If you're a contractor physio and you want to earn 150K, you will HAVE to raise your prices if you want to do it within a 38 hour week.

Rather than 'shimmy' your way to it, create so much value in your consults and digital presence that your prices 'make sense' to your patients.

As you increase your retention based off sound service, clinical reasoning and outcomes - there will come a point when you raise prices.

And when you do - raise them. Know your worth and make the move.

10/06/2026

The 240K Solo Physio Blueprint

This is exactly how one of my clients grew his business from 22 patients to 240K/year in just under 18 months.

The catch? He caps himself at 40 patients a week - max.

Full video on YT (link in bio).

New YT now up!This time its a deeper tactical dive into how one of my solo physiopreneur clients went from 22 patients a...
09/06/2026

New YT now up!

This time its a deeper tactical dive into how one of my solo physiopreneur clients went from 22 patients a week in Feb 2025 to now doing 40/week and yearly revenue of 240k.

I dont believe theres any innate benefit to solo clinic work versus team - the risk is higher in solo and skill demand is higher, but if you know how to play the game, your financial reward is higher.

On the other hand, working for someone as part of a team is great if you value a team environment and you like to leave work at work. You also worry about less and just focus on being a great clinician.

For the record, if you suck at being in teams - go solo. You'll save yourself and your boss a lot of time and headache.

If you prefer having more 'life' outside of work, working for someone is better.

Either way, if you do decide to be on your own - now you have a blueprint on YouTube.

Link in bio!

02/06/2026

The problem with everyone learning digital advertising is the 'first mover' advertising is disappearing.

Similar to when clinics first adopted a social media page - those who were active organically grew their businesses.

Now, every clinic has an organic page, and the advantage has disappeared.

The next move was to learn how to use the advertising engines. Those who moved first, captured eyeballs and they thrived.

Many of them thrived purely because no one else was doing it.

Now everyone is.

And now to stand out, clinics are using discounts to attract new patients.

On a short term, strategic level - it makes sense.

Get new patients, impress, hope they stay.

But in the long term, I just haven't seen it work sustainably.

A discount attracts patients who want a discount. It doesn't necessarily attract a patient who 100% wants to work with you.

And when you inevitably charge the standard follow-up fee - they will scurry away (especially if you offered a large discount).

As a group of professionals, a discount strategy is a loss for the community as a whole.

Patients start seeing consults as a discountable commodity.

Other clinics feel pressured to lower prices.

Employees get paid less.

It's a race to the bottom.

Win by creating and giving value - not by cheapening your service.

I've been seeing clinics advertising huge discounts on their services and while I personally don't recommend it, I under...
02/06/2026

I've been seeing clinics advertising huge discounts on their services and while I personally don't recommend it, I understand the logic behind it.

I just shot a YT video breaking down how all my private clients are still getting 4-5 new patients a week on their ad spend WITHOUT offering one discount.

There are three key components.

1. Differentiation.

2. Your asset library.

3. Your product itself.

As more clinic owners improve their digital marketing skills - all ads will cancel each other out.

These strategies are timeless and will outlast any digital advertising strategy.

Full video link in bio.

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Chester Hill, NSW

Opening Hours

Monday 6am - 10am
Tuesday 6am - 10am
Thursday 6am - 10am
Friday 6am - 10am

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