RMIT Master of Fashion Entrepreneurship

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05/06/2026

What an amazing experience for our students to learn outside the classroom during an exclusive, private walkthrough of the stunning CHANEL Métiers d’art 2026 Collection at the Lyon Housemuseum in Kew.

Across Thursday and Friday mornings, our students were fully immersed in a sensory experience, touching and feeling the garments to understand the exceptional craftsmanship of the ateliers. Hearing directly from the CHANEL staff provided invaluable industry insights that have undoubtedly inspired our next generation of fashion innovators. 🏛️✨

This exhibition gave our students a brilliant, firsthand look at how high-level creative vision intersects with the business of luxury. The collection marks a significant moment in fashion history as designer Matthieu Blazy’s debut Métiers d’art collection; inspired by singular personalities crossing paths in the New York subway, it beautifully bridges the gap where elevated craft meets pop culture through a filmic lens. 🖤🗽

Thank you for the most amazing experience 🖤🤍

28/05/2026

🎉 Cultural Day Highlights! 🌍✨

We wrapped up the semester with a vibrant Cultural Day, celebrating the diversity, creativity, and community within our cohort.

Students brought their heritage to life through traditional attire and a delicious spread of dishes from around the world 💃🍱🕌🪔🥟🍛

We also concluded our final Guest Speaker Series with Deon, serial entrepreneur and founder of MOR Cosmetics, Drumplings, and the newly launched .deli 🥪

His message was clear and powerful: build something repeatable, scalable, and truly outstanding. Don’t be afraid of failure, what matters is getting back up and starting again. Success takes resilience, hard work, and yes… a lot less sleep than you might expect.

A meaningful way to close the semester, celebrating culture, connection, and real-world entrepreneurial insights ❤️

We are excited to announce the official launch of our new textbook, Fashion Entrepreneurship: Principles and Practice (R...
25/05/2026

We are excited to announce the official launch of our new textbook, Fashion Entrepreneurship: Principles and Practice (Routledge, 2026)! 🎉📚

Join us for an evening of celebration, industry insights and networking:

📅 Thursday 18 June 2026
🕠 5:30 PM to 7:30 PM
📍 RMIT Brunswick Hanger Space

Never before have these amazing entrepreneurs been brought together in one room ❤️

Meet the founders behind our live industry panel:

.cc

Link in bio to register!

An extraordinary, full-circle masterclass at the head office! 🌟In a rare privilege, five members of their leadership an...
18/05/2026

An extraordinary, full-circle masterclass at the head office! 🌟

In a rare privilege, five members of their leadership and creative teams spent the afternoon sharing their industry grit and expertise with our Master of Fashion (Entrepreneurship) students.

This visit was a special full-circle moment for Ocean (MoFE Class of 2024). After attending this exact student excursion in her final semester, Ocean joined the company as a Fashion Designer in 2025. She spoke to current students about her transition from the classroom to managing sourcing, negotiation, and design for a global brand. ✨

Hosted by Sales & Marketing Manager Neomi, the session provided a deep dive into the “Unreal Fur Triangle,” where founder Amir applies the Aristotelian pillars of Ethos, Logos, and Pathos to the fashion business.

From Gilat’s inspiring creative vision as Creative Director to Grace’s sharp insights into PR and influencer marketing, it was an honest, generous, and deeply impactful look at what it takes to succeed.

We are so incredibly proud to see our alumni like Ocean thriving, and we are deeply grateful to the entire Unreal Fur team for investing so beautifully in the future generation of fashion entrepreneurs. 🤍

From singing opera in MoFE classes to becoming Dr. Liu! 🎓✨Huge congratulations to Tong Liu (Tripp) on his official gradu...
14/05/2026

From singing opera in MoFE classes to becoming Dr. Liu! 🎓✨

Huge congratulations to Tong Liu (Tripp) on his official graduation! Tripp’s journey is a true RMIT success story. He first joined us as a Master of Fashion Entrepreneurship (MoFE) student before taking the leap into a PhD.

During his doctoral studies, Tripp didn’t just focus on his thesis, “Virtual Consumption in Luxury Fashion Brands”; he also published two journal papers, with a third currently under review! 📝

We are so proud to see him transition from a MoFE student to a PhD graduate, and now to a colleague teaching the next generation in our Bachelor of Fashion Enterprise program. Tripp also marks a special milestone for his supervisors, being Carol’s 8th PhD completion! 🥂

Congratulations, Dr. Liu! We can’t wait to see your continued impact on the future of fashion entrepreneurship.

Is your activewear truly “clean”? 🧴Most of us never noticed the term “PFAS-free” on a clothing tag until recently. But a...
01/05/2026

Is your activewear truly “clean”? 🧴

Most of us never noticed the term “PFAS-free” on a clothing tag until recently. But as the fashion industry faces a greenwashing crisis, these words are becoming a critical part of the conversation.

In our latest piece for .aunz, Saniyat and I dive into the gap between fashion marketing and real accountability.

The scale of the problem is massive. Earlier this year, a Greenpeace investigation into retailers like SHEIN found “forever chemicals” (PFAS) at levels 3,000 times higher than what is considered safe in Europe.

While countries like France are moving toward mandatory bans, Australia still relies on voluntary promises. This creates a “labeling loophole” where brands can sell a wellness image that doesn’t always match the reality of the fabric.

The good news? Industry leaders like Uniqlo, Patagonia, and Keen have already proven that high-performance gear does NOT need these chemicals.

True sustainability isn’t about better marketing. It’s about demanding the transparency that only real regulation can provide.

🔗 Tap the link in our bio to read the full analysis!

PFAS

Starting a brand: From 0 to 1” 🚀Last week, we were joined by Rex Zhang, co-founder of , for a deep dive into the founder...
26/04/2026

Starting a brand: From 0 to 1” 🚀

Last week, we were joined by Rex Zhang, co-founder of , for a deep dive into the founder mindset. It’s rare to get such an honest look at what it actually takes to disrupt the fashion industry, from data-driven decision-making to the sheer resilience required to “never give up.”

For our students, hearing these real-world insights from the person behind one of Australia’s most innovative textile brands is a game-changer. It’s these raw, honest conversations that truly prepare them for the evolving landscape of fashion business.

Huge thanks to Rex for sharing your journey and wisdom with us! 🧵✨

Yesterday, our students were at the NGV for a special screening of Couture by Alice Winocour. While the film follows a f...
24/04/2026

Yesterday, our students were at the NGV for a special screening of Couture by Alice Winocour. While the film follows a fictional journey through Paris Fashion Week, it was filmed with exclusive access inside the private Haute Couture salons and ateliers of CHANEL. 

For our students, it was a rare chance to see the real-life energy of 31 Rue Cambon on the big screen, from the legendary staircase to the work of the flou and tailleur workshops.

This is a reminder of the artistry and heritage that drive the global fashion industry. Proud to provide these “insider” industry moments for our creative cohort! 🧵🎥

Thank you CHANEL for inviting us 🖤 Loved the macaron treats too!

Longevity is the true test of sustainability. 🧵⏳We often talk about the origins of our clothes, but we don’t talk enough...
17/04/2026

Longevity is the true test of sustainability. 🧵⏳

We often talk about the origins of our clothes, but we don’t talk enough about their endurance. As these images of a metallic jacket and handbag show, many synthetic alternatives fail the durability test long before their time should be up.

When a material delaminates or peels, it can’t be easily repaired or kept in the circular loop. It becomes “disposable fashion” by default.

In our latest research featured in the .aunz, we explore the “hybrid reality” of these materials. For the RMIT MOFE community, the takeaway is clear: as entrepreneurs, we must prioritise material innovation that doesn’t just check a box, but actually stands the test of time.

Genuine sustainability requires products that remain in our wardrobes, and out of the landfill.

🔗 Read the full analysis via the link in our bio.

Big news for our MOFE community! 📚✨We are so proud to announce the launch of “Fashion Entrepreneurship: Principles and P...
01/04/2026

Big news for our MOFE community! 📚✨

We are so proud to announce the launch of “Fashion Entrepreneurship: Principles and Practice,” co-edited by our very own Associate Professor and , and published by

This textbook is the culmination of years of research and industry collaboration, specifically designed to bridge the gap between creative vision and business acumen. From lean startup methodologies to sustainable sourcing and global scaling, it’s the ultimate roadmap for the next generation of fashion innovators. 🗺️👗

Huge gratitude to our brilliant chapter contributors:
✨ – Fashion Forecasting & Analytics
✨ – Financing & Measuring Performance
✨ – Building a Fashion Brand & Entrepreneurial Marketing
✨ – E-Commerce for Fashion
✨ .rees – External Environment & Global Scaling
✨ Rebecca Taube – Legal Issues & Intellectual Property

It doesn’t just talk about theory, it features the journeys of the ventures leading the way in the industry today.

Thank you to our case study partners for sharing their stories:
✨ .com.au
✨
✨
✨
✨
✨ .cc
✨
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..and many more!

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25 Dawson Street, Brunswick
Melbourne, VIC
3056

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