22/05/2026
👏We are pleased to share that Hera Oktadiana, Adjunct Associate Professor at GIFT, has published a new book titled Halal and Islamic Tourism: Exploring the Landscape and the Muslim Traveller’s Journey.
This book offers a comprehensive and timely exploration of Halal and Islamic tourism within the contemporary global travel industry. As Muslim-friendly tourism continues to move into the mainstream, the book highlights why a nuanced understanding of Muslim travel markets is increasingly important for destinations and tourism stakeholders worldwide.
A key contribution of this volume is its emphasis on the diversity of Muslim travellers, whose motivations, preferences, and experiences are shaped not only by cultural contexts but also by faith-based values and religious practices. The book pays particular attention to Muslim women travellers, offering insights into their motivations, lived experiences, and travel decision-making.
The book also explores how sustainability, emerging trends, and technology can enrich and transform the future of Halal and Islamic tourism. Importantly, Halal tourism is grounded in universal values that are relevant for all, including social well-being, fair trade and economic justice, and environmental regeneration.
🔗 More information about the book is available here: https://ow.ly/LePL50Z2wF8
🎉 Limited-time offer: Enjoy a 30% discount with code HIT30.
Reviews:
This timely book offers essential insights into the growing Muslim travel market. Rigorous research, combined with practical guidance and the author's unique perspective, will enrich your understanding of Halal tourism's opportunities and evolving consumer preferences. This book will equip academics and tourism professionals to develop Muslim-friendly tourism experiences and destinations, particularly in view of technology and future trends.
Professor Sarah Gardiner, Griffith University, Australia
This book is a must-read for anyone seeking to understand Halal and Islamic tourism and the behaviours of Muslim travellers. Blending academic insights, personal reflections and stories from the field, it takes readers on an eye-opening journey – making it an invaluable resource for scholars, practitioners, destination managers, and anyone interested in the evolving landscape of global tourism.
Professor Kaye Chon, The Hong Kong Polytechnic University
This book bridges academia and practice, blending theoretical insights with stories from the field. It is more than just a book; it is a roadmap. The work will serve as an important reference for scholars, business leaders and policymakers who seek to shape a tourism model that is inclusive, value-driven and future-ready.
Sandiaga Salahuddin Uno, Entrepreneur and Former Minister of Tourism and Creative Economy, Republic of Indonesia
This book is an important scholarly contribution that provides valuable and timely insights into the evolving concept of Halal and Islamic tourism.
Professor Fevzi Okumus, University of South Carolina, USA