Marketing Discipline Group

15/07/2024

Marketing's Associate Professor Adrian Camilleri looks at a major life decision. Deciding what university degree to pursue is a decision that can shape your career and personal development. Which university degree should I pursue?

Deciding on a university degree can shape your future. Discover how Susan Wojcicki balanced passion and practicality, offering key insights to help you make this crucial decision.

08/07/2024

Where you study could be just as important as what you study. Marketing's Associate Professor Adrian Camilleri gives advice to help answer the question: Which University Should I Attend?

Choosing the right university can shape your future. Discover why ranking isn't everything and learn how to find the best fit for your academic, social, and physical needs.

06/09/2023

What are life’s biggest decisions and how do you avoid making decisions you later regret? Associate Professor Adrian Camilleri's latest research reveals the characteristics of a big life decision, which are the most common, most important, and most positively evaluated big life decisions, when such decisions happen, and which factors predict ‘good’ decisions. These findings could help people improve their lives through better decision-making and living with fewer regrets.

An investigation of big life decisions - Volume 18

01/09/2023

Marketing's Associate Professor David Waller and Dr Edward Bentrott and co-authors have brought this popular textbook right up to date:

Marketing, 6th Edition print or digital online from Wiley Higher Ed. ISBN 9781394189694. Request your copy today.

23/02/2022

In UTS Marketing's undergraduate subject, Digital Marketing and Social Media, we invited industry insights expert Vinnie Romano to contribute. Vinnie spoke about creating your personal brand, LinkedIn and how you can use LinkedIn to become more employable!

UTS Undergraduate Digital Marketing and Social Media 24104, invites Industry insights expert Vinnie Romano. He is a: - Customer Experience Consultant ...

16/11/2021

Who would you trust for online financial advice?

How do individuals assess the quality of financial advice they receive and how do they form judgments about advisers? Many people turn to online advisers to help make important financial decisions. The Marketing Department's Associate Professor Chistine Eckert teamed up with Professor Julie Agnew from the Mason School of Business, and colleagues Hazel Bateman, Fedor Iskhakov, Jordan Louviere, and Susan Thorp to conduct an experiment that would shed some light on the issues. They have now encapsulated the essential findings from their published research article in a short video and made it available for everyone:

This is "Financial Advisors" by Kindea Labs on Vimeo, the home for high quality videos and the people who love them.

02/11/2021

We were excited to have the City of Sydney as a partner for our postgraduate Buyer Behaviour project on CBD revitalisation. Olga Argyrou from the City of Sydney came to the presentation of student projects and gave great feedback. Thanks so much Olga!!

30/08/2021

The status quo bias (SQB) is the tendency to prefer the current state of affairs. Studying the case of physicians, Marketing's Dr Adrian Camilleri and Professor Sunita Sah from Cornell University's SC Johnson Graduate School of Management, found that experts may be more swayed by status quo options when making decisions in their area of expertise. Read their discussion of why the SQB may be amplified for experts and the implications for practice. https://onlinelibrary.wiley.com/doi/abs/10.1002/acp.3868

The status quo bias (SQB) is the tendency to prefer the current state of affairs. We investigated if experts (physicians) fall prey to the SQB when making decisions in their area of expertise and, if...

26/05/2021

Born to create: Power up your mind. Join Marketing's Associate Professor Natalina Zlatevska together with screenwriter and author Joshua Tyler, academic and activist "Sunny" Naicker, and director of Creative Traveller Enterprises Cheryle Yin Lo, to apply the latest thinking in neuroscience and metacognition to achieve quantum breakthroughs in your personal life and professional career. Vivid Ideas Exchange 22 August 2021

We live in the age of distraction. What impact does this have on our minds and our creativity? How is our lifestyle changing the way we think, dream, and shaping our narrative about ourselves, our culture and our future? Creativity is the engine of your mind, the author of your story and responsible...

17/05/2021

The way we communicate has changed rapidly in the 21st century. One of the companies leading the revolution is the online design company, Canva. Although only beginning in 2013, they now have over 15 million customers across 190 countries using their design platform, disrupting the traditional design process and taking on the big software giants.

Led by Dr Valéria Noguti, UTS Marketing's postgraduate students in Buyer Behaviour have just spent a semester working on a marketing campaign to increase awareness and trial of Canva in a small business of their choice. So who better to review their work than Canva's Brand Marketing Manager, Brony Popp? Brony joined us online to give her expert constructive feedback as our students presented their ideas. Thanks Brony!

01/02/2021

Every day you make thousands of decisions. Most of them are small and forgotten nearly as quickly as they’re made. New research by Marketing's Dr Adrian Camilleri reveals life’s most common big decisions: 9 categories, 58 decisions
(Picture: Man at the Crossroads, by Vladislav Babienko on Unsplash) https://www.psychologytoday.com/au/blog/life-s-biggest-decisions/202101/what-are-lifes-biggest-decisions

18/11/2020

Christmas is a time of celebration, relaxation and gift giving, but choosing gifts can also make it a time of stress and anxiety. The wrong gift can actually do more harm than good. Marketing's Dr Adrian Camilleri offers some advice, based on decades of psychological research, on how to side-step such pitfalls.

Choosing the wrong gift can damage a relationship. Here is some advice, based on decades of research, on how to side-step the pitfalls.