10/06/2026
How do you move from being “the world’s factory” to leading the industries of the next decade?
This week, our students are exploring exactly that — on the ground in Shanghai.
We’re proud to welcome a delegation of MBA and Master’s students for the Shanghai Immersion Programme 2026, hosted at the UBI Shanghai campus in collaboration with Nebrija Business & Technology School.
The programme opened with academic sessions on the comprehensive history and development of modern China, examining the country’s economic transformation, its policy evolution, and the forces behind its remarkable growth.
But this immersion goes well beyond the classroom. The goal is to read that strategy up close — and to ask the questions that matter: what’s driving the innovation, where the real competitive edge lies, and what trade-offs come with moving this fast. From there, students moved to the frontier.
The programme has already included visits to 🚗 NIO and 🤖 iFLYTEK, where students gained first-hand insight into electric mobility, artificial intelligence, natural language processing, and the speech technologies shaping the future of business and communication.
Two schools, one cohort — a cross-border network forming in real time. This immersion reflects our commitment to combining academic excellence, industry engagement, and global perspectives to prepare future leaders for an increasingly interconnected world.
Stay tuned for more highlights from Shanghai!
