05/10/2026
What if your next customer isn't a person — but an AI acting on their behalf?
AI agents research, compare, recommend, buy. Brands now need to be understandable and selectable by machines, not just humans.
🔍 How will AI agents find brands?
âś… Who do they trust?
⚖️ How do they compare alternatives?
IIn our latest article, Nuno Bernardo — UBI DBA candidate and Chief Marketing Officer at Super Bock Group — and Gaston Fornes, Dean of UBI Business School, explore the emerging idea of the AI Journey, and what it could mean for marketing, brand strategy and managerial decision-making.
đź“– Read the full article "When Your Next Customer Is an AI Agent": https://ubi.edu/when-your-next-customer-is-an-ai-agent/