22/05/2026
International marketing is dead, long live international marketing! 🌍🚀
Day 3 of 2026 at is a wrap! Today was the VKW Day, focusing on marketing resilience and strategic leadership in turbulent times. A great day filled with strong insights, top speakers, and some traditional "Limburgse vlaai" 🍰
A huge thanks to today’s speakers: Bernard Vanheusden, Wouter Leten (ASML), Grégory Bauduin (IKEA), Piet Pauwels, Nathali Donatz (Vandersanden), and Sanne Van Grootel (One Inch Whale).
Thanks to PJ De Queker for moderating our fast-paced VKW Panel with Roberta Melis (Aperam), Sergio Destino (Cegeka), and Dorien Aerts (Microsoft), translating the core themes into daily business practice.
That concludes the academic part of the conference after three days of working hard in a constructive, informal atmosphere. Now off to the closing reception! Tomorrow, it’s time for some pure fun with the Hasselt Discovery Day.