10/06/2026
James Madison University Students Explore Innovation, Entrepreneurship and Global Business During European Residency Programme in Belgium
Over three transformative weeks, Irish College Leuven hosted a group of talented students from James Madison University and immersed them in the dynamic business landscape of Belgium and beyond. Here, they gained first-hand insight into international consulting, entrepreneurship, innovation and global business practices that make Belgium an international force in the computer and business world.
From the moment they arrived in Leuven, students began to discover why this is such a unique and special place, an urban environment that would become both their classroom and their new home. Nestled among centuries-old architecture, vibrant cafés and one of Europe's most prestigious academic communities, Leuven provided the perfect base from which to explore the intersections of business, technology, culture and innovation across the region.
Irish College Leuven started the programme by taking the students to Bruges, where they participated in their first industry engagements at Bookingplanner by Stardekk, part of Lighthouse, a global leader in hospitality technology and commercial intelligence. There, participants gained insight into the digital tools and market intelligence platforms helping shape the future of the travel and hospitality sector. While in Bruges, students also had the opportunity to experience one of Europe's most beautifully preserved medieval cities. Walking alongside historic canals, through cobbled streets and past centuries-old landmarks, they discovered a city where heritage and innovation coexist seamlessly—a recurring theme throughout the residency experience.
The programme's international scope extended beyond Belgium with an excursion to Amsterdam, where students visited the offices of Philips, one of the world's most recognised technology and healthcare companies. Learning how innovation, research and global strategy combine within a multinational organisation provided a valuable perspective on leadership and transformation in an increasingly complex business environment. They also got to explore the city of Amsterdam and take in all of its canals, museums, cafes, and beautiful old houses.
Back in Belgium, the focus shifted towards entrepreneurship, innovation and social impact through a visit to MolenGeek in Brussels. Widely recognised as one of Europe's most exciting innovation hubs, Molengeek has become a powerful example of how entrepreneurship and technology can create opportunities within local communities. Students explored how start-ups, training programmes and collaborative workspaces can drive economic development while fostering inclusion and creativity.
The programme also provided opportunities to engage with Belgium's outstanding academic and innovation ecosystem. A visit to the Faculty of Economics and Business at KU Leuven offered students insight into one of Europe's leading centres for business education and research, further strengthening the connection between academic theory and real-world business practice.
Innovation remained a central theme throughout the residency, including a visit to Antwerp-based technology company Sparklink. Here, students explored the powerful relationship between human creativity and emerging technologies, gaining insight into how organisations are leveraging digital solutions to solve complex business challenges and unlock new opportunities.
Not every lesson took place in a boardroom or lecture hall. Some of the most memorable experiences came through immersion in the culture, history and traditions of the region. In Brussels, students participated in an interactive Belgian chocolate-making workshop at Concept Chocolate, discovering the craftsmanship behind one of the country's most iconic exports. In Leuven, they explored the story of Stella Artois through a visit to its historic brewery, learning how a local brand evolved into part of the world's largest brewing company.
The residency also encouraged participants to broaden their horizons through independent travel and exploration. Free weekends allowed students to discover additional destinations across Europe, while organised excursions included a visit to Aachen in Germany, where they explored the magnificent Aachen Cathedral and Treasury, landmarks that have shaped European history for more than a millennium.
Throughout the programme, students were challenged to think globally, engage critically and build connections across cultures and industries. They experienced innovation in multinational corporations, entrepreneurship in emerging start-ups, excellence in higher education and the cultural heritage that continues to influence modern European society. More than a study abroad experience, the European Residency Programme offered a rare opportunity to step beyond the classroom and engage directly with the people, organisations and ideas shaping today's global economy.
Irish College Leuven would like to thank all of those responsible for bringing this experience to life, especially Emmalyne Smith, one of our Programme Managers, and Bobby Vaziri, an Associate Professor at James Madison, both of whom worked closely together to create the group's bespoke and engaging itinerary. We sincerely hope that JMU's students left Leuven not only with a deeper understanding of international business, but also with a greater appreciation for the value of global experiences, cross-cultural collaboration, and lifelong learning in an interconnected world. We look forward to welcoming this programme back in 2027!
For academic institutions, educators, or programme coordinators interested in developing bespoke international learning experiences, please visit www.irishcollegeleuven.eu to learn more.