06/15/2026
There's a particular kind of loss that arrives quietly: the loss of a voice. The cadence of a story told for the 100th time. The way someone lights up recounting their first risk, their worst failure, their proudest moment.
Ivey alum Andrea Lekushoff, MBA '01, built Context Studios Studios because she understood that loss before it happened — and was determined to do something about it.
The idea began with her own parents. As they moved through their 80s, Andrea wanted to preserve their Macedonian immigrant story. But the conventional tools — the anniversary book, the written biography — simply weren't built for them. So she developed a process to capture her parents' story in a form that was easy on them physically and emotionally, while producing something cinematic, authentic, and enduring.
That process became the foundation of CONTEXT Studios, which now produces Netflix-calibre documentary films for high-net-worth individuals, founders, and multi-generational family enterprise leaders across Canada.
Andrea credits much of her entrepreneurial foundation to her time at Ivey, where she devoured every entrepreneurship course available, served as president of the Entrepreneurship Club, built relationships with fellow entrepreneurial alumni, and co-founded LeaderLab — the school's first global webcast event.
A wonderful read on legacy, craft, and the entrepreneurial instinct to build what doesn't yet exist. 💚
Read Andrea's full story: https://www.ivey.uwo.ca/news/news-ivey/2026/june/later-is-the-most-expensive-word-in-legacy/?utm_source=Facebook&utm_term=Comms&utm_medium=SCcomms&utm_content=CommsAndreaLekushoff&utm_campaign=FacebookComms
Morrissette Entrepreneurship
