10/16/2026
Tia Jones knows firsthand how hard it is to be a marketer these days, with the rise of AI and everyone thinking they can do it themselves with the help of Chat.
An experienced digital marketing leader specializing in data-driven strategies, personalized fan experiences, and digital product development, Tia helps organizations leverage technology and insights to drive growth and engagement.
Being the Director of Digital Marketing & Product at the Canadian Football League (CFL), she oversees digital marketing automation, paid media, and product innovation, with a focus on delivering personalized experiences that connect fans to Canadian football. Collaborating across marketing, technology, and business intelligence teams, she works to modernize the CFL’s digital presence and optimize how the league acquires, engages, and retains its fans.
Tia’s passion for sharing knowledge extends to her previous role as an instructor at Fanshawe College, where she taught marketing strategy, digital tools, and analytics. This blend of real-world expertise and teaching experience enables her to simplify complex concepts into practical insights, equipping students and professionals with the skills to thrive in today’s evolving marketing landscape.
Learn with Tia by taking Growth Marketing and Customer Lifecycle Strategies at Western Continuing Studies. Course starts November 2!