ORTM: Outdoor Recreation and Tourism Management

ORTM: Outdoor Recreation and Tourism Management The ORTM program at UNBC offers undergraduate graduate degrees in outdoor recreation and conservatio At the graduate level we offer MA, MSc, MNRES and Ph.D.

The ORTM program at UNBC offers undergraduate degrees (majors and minors) and graduate degrees in outdoor recreation and conservation and nature-based tourism. At the u-grad level we offer a BA in Nature-based Tourism Management and a BSc in Natural Resource Management with a Major in Outdoor Recreation and Conservation. Various streams are available in either degree including outdoor education an

d leadership, tourism marketing, and aboriginal tourism. degrees in natural resource and environmental studies with specializations in outdoor recreation, conservation and tourism.

08/31/2026

What is outdoor recreation worth to the economy?

The U.S. Bureau of Economic Analysis has released its latest numbers: outdoor recreation contributed US$696.7 billion to U.S. GDP in 2024, accounting for 2.4% of the national economy and 5.2 million jobs.

What’s interesting for B.C. is not just the size of the U.S. outdoor recreation economy, but how it is measured. The analysis captures economic activity across recreation, travel, accommodation, retail, manufacturing, transportation and other industries.

The Province of BC is now working toward its own Outdoor Recreation Satellite Account, a more consistent way to measure and report the economic value of outdoor recreation in the province.

We already know the sector directly contributed an estimated $4.8 billion to B.C.’s economy in 2023. A satellite account should give us an even stronger picture of outdoor recreation’s role in our economy and communities, and a better foundation for future investment and decision-making.

An interesting look at how the U.S. is measuring the outdoor recreation economy:
https://apps.bea.gov/scb/issues/2026/06-june/0626-outdoor-recreation.htm

08/28/2026
08/09/2026

🗣️SAVE THE DATE!!!! 🚨 Our Annual Yard Sale is coming up! 50% off ALL WINTER GEAR! Summer Stock is Marked down too! Tell your friends!!!! Deals this good happen once a year for Only 4 days! Aug 19th- 22nd!!!

08/07/2026

Angered by Censorship, This NPS Ranger Now Gives Rogue Tours of National Parks

Signs about slavery, climate change, and other historical topics continue to quietly disappear from national parks. Former park guide Melissa Dalley quit over the removals, and now she travels the country handing out the missing texts.

Read more in the comments.

We couldn't agree more!  University of Northern British Columbia
08/04/2026

We couldn't agree more! University of Northern British Columbia

08/04/2026

Lead climbing workshop August 12th! 🧗🏻

🪢Learn the basics of lead systems, clipping, rope management, catching lead falls, and lead belaying, all with an instructor on real lead climbs indoors.

PS: A current top-rope belay certification is needed

Register online at overhang.ca or give us a call at 250-563-2547

07/27/2026
07/27/2026
07/25/2026

Great interview with Taryn!
From ORTM undergrad assignment into an MA research project! Nice work Taryn Atkinson and Dr. Wigglesworth!

Taryn Atkinson (MA NRES student in ORCT) is recruiting participants for her study on mountain biking and wildfire! Are y...
07/23/2026

Taryn Atkinson (MA NRES student in ORCT) is recruiting participants for her study on mountain biking and wildfire! Are you a mountain biker in the region? Check this out, and share with your networks! 🚵‍♀️🚵🚵‍♂️🚴‍♀️🚴🚴‍♂️ UNBC Geography, Earth & Environmental Sciences UNBC Environmental & Sustainability Studies UNBC Sustainability University of Northern British Columbia UNBC Outdoors club OVERhang

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