08/10/2026
๐ง๐๐ผ ๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐. ๐ข๐ป๐ฒ ๐ฏ๐ผ๐น๐ฑ ๐ถ๐ฑ๐ฒ๐ฎ. ๐ ๐ป๐ฒ๐ ๐๐ถ๐๐ถ๐ผ๐ป ๐ณ๐ผ๐ฟ ๐บ๐ฎ๐ป๐๐ณ๐ฎ๐ฐ๐๐๐ฟ๐ถ๐ป๐ด. ๐
Meet Shelby Seymour and Ally Reid, two founders who met at the Memorial Centre for Entrepreneurship (MCE) and are now building LAYR, a global online platform that connects independent sellers, designers, production partners, and customers, enabling products to be designed globally and manufactured locally.
Shelby, founder of ๐๐ฒ๐ฎ๐๐
๐ฏ๐, and Ally, founder of ๐๐น๐ฎ๐ ๐ฏ๐ ๐๐น๐น๐, are both past participants in MCEโs ๐ฆ๐๐๐ฑ๐ฒ๐ป๐-๐ถ๐ป-๐ฅ๐ฒ๐๐ถ๐ฑ๐ฒ๐ป๐ฐ๐ฒ ๐ฝ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ.
Today, they are taking that journey one step further with LAYR.
As they prepare for launch, LAYR is gathering signups at officiallayr.com and preparing to onboard its first 100 founding sellers.
At MCE, the goal goes beyond supporting businesses. It is about building global leaders, empowering student founders, and creating an environment where ambitious ideas can become solutions to real-world problems.
A special shoutout to Isaac Adejuwon, MCEโs Entrepreneur-in-Residence, for bringing this powerful duo together!
The next chapter for LAYR is just beginning. [Watch this video โฌ๏ธ]
Memorial University, Newfoundland and Labrador Faculty of Engineering and Applied Science
