Humber College SMED 004

Humber College SMED 004 Why is Social Media monitoring and measurement so important? We'll help explain it in this course.

What trends in social media do you want to learn more about?
10/16/2025

What trends in social media do you want to learn more about?

02/22/2025

🎯 Posting too much can overwhelm your audience! Focus on high-value content that educates, entertains, or inspires.

📌 Best practices:
✔️ Use high-quality visuals and captions
✔️ Keep messaging clear and concise
✔️ Balance promotional vs. valuable content (80/20 rule)

💡 Pro Tip: One great post is better than five mediocre ones!

02/22/2025

📊 Post with purpose, not just for the sake of it! Track analytics to refine your strategy and maximize reach.

📌 Best practices:
✔️ Monitor engagement and reach metrics
✔️ Adjust posting times based on audience activity
✔️ Experiment with content formats

💡 Pro Tip: Use insights to double down on what works!

🎥 Videos generate more engagement than static images! Use short-form videos, stories, and live streams to captivate your...
02/22/2025

🎥 Videos generate more engagement than static images! Use short-form videos, stories, and live streams to captivate your audience.

📌 Best practices:
✔️ Keep videos short and engaging (15-60 secs)
✔️ Add captions for accessibility
✔️ Use trending sounds and effects

💡 Pro Tip: Live videos get 6x more engagement than regular posts!

💬 Social media isn’t a megaphone; it’s a conversation! Responding to comments, messages, and mentions fosters a loyal co...
02/22/2025

💬 Social media isn’t a megaphone; it’s a conversation! Responding to comments, messages, and mentions fosters a loyal community.

📌 Best practices:
✔️ Reply to comments and DMs
✔️ Ask engaging questions
✔️ Use polls and interactive stickers

💡 Pro Tip: A high engagement rate boosts your visibility in algorithms!

📢 Stay Consistent! Your audience thrives on regular content. Keep a steady posting schedule to stay top-of-mind.📌 Best p...
02/22/2025

📢 Stay Consistent! Your audience thrives on regular content. Keep a steady posting schedule to stay top-of-mind.

📌 Best practices:
✔️ Post regularly (3-5x per week)
✔️ Maintain a cohesive brand voice
✔️ Use a content calendar

💡 Pro Tip: Consistency builds trust and engagement over time.

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