USI Master in International Tourism

USI Master in International Tourism The USI Master in International Tourism is designed to equip students with the toolkits and soft ski

Our graduates are fully equipped to enter the International Tourism industry at a high level within Destination Management & Marketing Organizations, Transportation & Accommodation, Events & Conferences, Travel Trade, Research, Governments & Associations.

πŸš— 𝐎𝐍 𝐓𝐇𝐄 π‘πŽπ€πƒπ’ πŽπ… π“πˆπŒπ„At the beginning of the month, as part of our Tourism Stories Hub taught by Claudio Visentin, we e...
22/05/2026

πŸš— 𝐎𝐍 𝐓𝐇𝐄 π‘πŽπ€πƒπ’ πŽπ… π“πˆπŒπ„

At the beginning of the month, as part of our Tourism Stories Hub taught by Claudio Visentin, we explored the world of historic cars thanks to the contributions of several guest speakers.

✨️ From discovering the historic Campione d’Italia circuit and the project for its revival, to understanding how historic cars represent a testament to our past and a heritage that deserves to be preserved; from meeting drivers and admiring the Fiat 508 Barchetta owned by a collector and racing enthusiast, to learning more about the Tazio Nuvolari Museum dedicated to the legendary driver; and from visiting Campione d’Italia and its iconic casino, this was an insightful week in which our students gained a deeper understanding of the historic motoring world and its connection with tourism.




πŸŽ“ π†π‘π€πƒπ”π€π“πˆπŽπ πƒπ€π˜On Monday, we proudly celebrated the graduation of Marika Antonicelli, student of the Master in Internat...
13/05/2026

πŸŽ“ π†π‘π€πƒπ”π€π“πˆπŽπ πƒπ€π˜

On Monday, we proudly celebrated the graduation of Marika Antonicelli, student of the Master in International Tourism ✨

A big congratulations to our new graduate! Your dedication and hard work have truly paid off, and we’re excited to see where your next journey takes you. And remember, even though this chapter closes and a new one begins, you will always be part of this Master and this universityπŸΎπŸ’βœ¨ we wish you all the best!

🌍 𝐓𝐑𝐀𝐕𝐄𝐋 𝐀𝐒 𝐀𝐍 𝐄𝐗𝐏𝐄𝐑𝐓 Meet our International Tourism students and learn about their individual travels as future tourism...
08/05/2026

🌍 𝐓𝐑𝐀𝐕𝐄𝐋 𝐀𝐒 𝐀𝐍 𝐄𝐗𝐏𝐄𝐑𝐓

Meet our International Tourism students and learn about their individual travels as future tourism professionals. This series is an opportunity for students to share their experience and reflect on their own travel choices and behaviours while connecting classroom concepts to real-life situations, including topics such as eTourism and sustainability.

✨️ Auréliane, a first-year student, visited the Puglia region in Italy during the Easter break. See how studying tourism shaped her trip, especially her reflections on cultural heritage, localness and slow tourism.

πŸ’¬ 𝐎𝐍 𝐓𝐇𝐄 π‘πŽπ€πƒπ’ πŽπ… π“πˆπŒπ„On Tuesday 5 May, Giuseppe Redaelli will deliver a lecture titled "On the Roads of Time – Historic...
04/05/2026

πŸ’¬ 𝐎𝐍 𝐓𝐇𝐄 π‘πŽπ€πƒπ’ πŽπ… π“πˆπŒπ„

On Tuesday 5 May, Giuseppe Redaelli will deliver a lecture titled "On the Roads of Time – Historic Cars, Between Collecting, Memory and Tourism” as part of the Master in International Tourism, and in collaboration with and . Giuseppe Redaelli is the president of FIA International Historic Commission and of the Autodromo di Monza. His lecture will take place in Room 355 (Main Building), West Campus and will begin at 18:00. Everyone interested is welcome to join!

πŸš— Historic cars are not merely a passion for collectors, they are also a precious testament to our past and our material culture, a heritage to be preserved and kept alive and visible on our roads in the form of a moving museum. Classic motoring generates significant, yet often underestimated economic benefits, as demonstrated by numerous events and re-enactment organised around the world, including the successful attempt to revive the historical Campione d’Italia circuit, the shortest circuit in the world. The future of this sector is therefore promising, but it also comes with various challenges.

✨️ We look forward to seeing you there!

🌱 𝐖𝐖𝐅 π‘π„π‚πŽπ†ππˆπ“πˆπŽπAmazing news! Once again, the WWF Study Guide has recognized our Master in International Tourism as a s...
22/04/2026

🌱 𝐖𝐖𝐅 π‘π„π‚πŽπ†ππˆπ“πˆπŽπ

Amazing news! Once again, the WWF Study Guide has recognized our Master in International Tourism as a sustainable study program, thanks to its strong focus on sustainability.

πŸ‘‰ We are consistently facing challenges that require concrete actions and solutions across all areas of life, including the tourism industry. Our program, particularly through the minor in Sustainability, is designed to equip students with the tools needed to transform tourism in meaningful and sustainable ways, and to make a real difference for our planet.

But that’s not all, the Master in Public Management and Policy, with a specialization in Public Policy and Sustainability, has also been recognized by the guide, highlighting our university’s strong commitment for sustainability.

✨️ This recognition is a proof that our efforts to make tourism practices more sustainable can truly contribute to a better future. Join us and be part of the change!

πŸ“’ 𝐈𝐍 𝐒𝐄𝐀𝐑𝐂𝐇 πŽπ… πŽπ”π‘ π‘πŽπŽπ“π’πŸ’¬ On Monday 20 April, Cristian Mannino, Experience Manager at FamilySearch, will deliver a lectu...
20/04/2026

πŸ“’ 𝐈𝐍 𝐒𝐄𝐀𝐑𝐂𝐇 πŽπ… πŽπ”π‘ π‘πŽπŽπ“π’

πŸ’¬ On Monday 20 April, Cristian Mannino, Experience Manager at FamilySearch, will deliver a lecture titled β€œIn Search of our Roots. Family History in the Digital Age”. The event will take place in Room 355 (Main Building), West Campus and will begin at 18:00. Everyone interested is welcomed to join.

πŸ§‘β€πŸ§‘β€πŸ§’β€πŸ§’ Reconstructing one’s family tree is a widespread practice. It often begins with family memories and stories, expands through the use of online resources, and can even lead to travel to the places where one’s family originated.

🌍 FamilySearch International is one of the world’s leading non-profit organizations dedicated to genealogy. It collects, preserves and provides free access to a vast number of historical documents from all around the world. In his role as Experience Manager, Cristian Mannino works on improving the user experience of FamilySearch services, including digital platforms, mobile apps and in-person services.

✨️ We look forward to seeing you there!

⛰️ π‚πˆπŒπ€ππŽπ‘πŒπ€ π’π”π’π“π€πˆππ€ππ‹π„ π“πŽπ”π‘πˆπ’πŒ π„π—ππ„π‘πˆπ„ππ‚π„ πƒπ„π’πˆπ†πThe course β€œSustainable Tourism Experience Design”, taught by , aims t...
25/03/2026

⛰️ π‚πˆπŒπ€ππŽπ‘πŒπ€ π’π”π’π“π€πˆππ€ππ‹π„ π“πŽπ”π‘πˆπ’πŒ π„π—ππ„π‘πˆπ„ππ‚π„ πƒπ„π’πˆπ†π

The course β€œSustainable Tourism Experience Design”, taught by , aims to teach students how to design a sustainable tourism experience not only from a theoretical perspective, but also through hands-on learning and project design with a real company. This year, our first-year students designed a project for , known for its Swiss luxury chocolate. The original factory is located in the Valle di Blenio in Ticino, and will soon open as a chocolate resort and spa.

🍫 Earlier this month, students had the opportunity to learn more about the story and mission of CimaNorma by visiting the facilities in Blenio. They also had the chance to taste a variety of its chocolate. Based on their visit and the insights given, the students worked in groups to propose different sustainable tourism experiences that CimaNorma could offer. They got to present their idea directly to the owner of CimaNorma Abouzar Rahmani!

πŸ’¬ π•π€π†π€ππŽππƒπˆππ†? 𝐀 𝐍𝐄𝐖 𝐀𝐑𝐓 πŽπ… 𝐓𝐑𝐀𝐕𝐄𝐋? Last week, we had the pleasure of welcoming American travel writer as a guest speak...
20/03/2026

πŸ’¬ π•π€π†π€ππŽππƒπˆππ†? 𝐀 𝐍𝐄𝐖 𝐀𝐑𝐓 πŽπ… 𝐓𝐑𝐀𝐕𝐄𝐋?

Last week, we had the pleasure of welcoming American travel writer as a guest speaker in our Tourism Stories Hub taught by .visentin. During his visit, he led a dedicated module titled β€œThe Art of Travel”.

🌍 Rolf Potts spent the week with our first-year students, sharing stories of his adventures, from his early dreams of travel to his first long-term journeys. He introduced students to a different understanding of travel: not merely as a product to consume, but as an experience, a different way of being in the world. This perspective was also explored during the public lecture β€œVagabonding? A new art of travel?” introduced by .

The topic of travel writing was another key focus. Students reflected on their own travel experience and considered how to transform them into meaningful narratives. They also explored the theme of independent travel in its various forms, from one generation to the next.

✨️ A big thank you to Rolf Potts for his presence and for sharing his insights on both the art of travel and the art of storytelling.

πŸ“’ π•π€π†π€ππŽππƒπˆππ†? 𝐀 𝐍𝐄𝐖 𝐀𝐑𝐓 πŽπ… 𝐓𝐑𝐀𝐕𝐄𝐋?πŸ’¬ On Tuesday 10 March, American travel writer Rolf Potts will deliver a lecture title...
03/03/2026

πŸ“’ π•π€π†π€ππŽππƒπˆππ†? 𝐀 𝐍𝐄𝐖 𝐀𝐑𝐓 πŽπ… 𝐓𝐑𝐀𝐕𝐄𝐋?

πŸ’¬ On Tuesday 10 March, American travel writer Rolf Potts will deliver a lecture titled β€œVagabonding? A New Art of Travel?” as part of the Master in International Tourism programme. His lecture will take place in Room 355 (Main Building), West Campus and will begin at 18:00. Everyone interested is welcomed to join.

🌍 Travel is not simply a product, but an experience – a different way of being in the world. Thus, the ability to travel depends on a flexible and open-minded attitude towards what makes journeys possible. Rolf Potts, an experienced traveller and dedicated backpacker, has journeyed on foot and by bicycle through Eastern Europe, Israel, Myanmar and many other parts of the world. He is also the author of several books on the art of travel, including β€œVagabonding: An Uncommon Guide to the Art of Long-Term World Travel”, which has sold over 300’000 copies.

✨️ We look forward to seeing you there!

πŸ“’ π‹πŽππ† πŽπ… ππˆπ†π‡π“ πŽπ… 𝐂𝐀𝐑𝐄𝐄𝐑𝐒 πŸπŸŽπŸπŸ” π„πƒπˆπ“πˆπŽπThe Long Night of Careers is coming soon! On 31 March 2026, students will have th...
22/02/2026

πŸ“’ π‹πŽππ† πŽπ… ππˆπ†π‡π“ πŽπ… 𝐂𝐀𝐑𝐄𝐄𝐑𝐒 πŸπŸŽπŸπŸ” π„πƒπˆπ“πˆπŽπ

The Long Night of Careers is coming soon! On 31 March 2026, students will have the opportunity to meet professionals from various fields and industries through activities such as CV counselling, a job gallery walk, and workshops.

Registration and booking for meetings with professionals will open on 23 February 2026 via the USICareerGate platform.

πŸ‘‰ Visit and the dedicated pages at www.lnoc.usi.ch for more information about the event and the full programme.

See you there!

Adresse

Via Buffi 13
Lugano
6900

Γ–ffnungszeiten

Montag 09:00 - 12:30
13:30 - 18:00
Dienstag 09:00 - 12:30
13:30 - 18:00
Mittwoch 09:00 - 12:30
13:30 - 18:00
Donnerstag 09:00 - 12:30
13:30 - 18:00
Freitag 09:00 - 12:30
13:30 - 18:00

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