Area Diseño Punta Arenas Inacap

04/03/2026

Wolfgang Schmittel was the visionary graphic designer who defined Braun’s visual identity for nearly three decades. Joining in 1952, he famously redesigned the Braun logo, applying a rigorous geometric grid to create the iconic oversized "A" and mathematically precise lettering used today. As Director of Communications, Schmittel moved beyond logos to establish one of the world’s first comprehensive corporate identity systems. His "Braun Design" philosophy ensured that every advertisement, package, and manual mirrored the functionalist elegance of the products themselves. By documenting these standards in his 1958 manual, Schmittel transformed corporate branding into a disciplined, global architectural framework.

25/02/2026

Bruno Munari (1907–1998) was an Italian artist, designer, and inventor known for his playful, innovative approach to art, design, and education. A key figure in the Futurist movement, he explored visual perception and creativity through works like Useless Machines (kinetic sculptures), Aerial Books (experimental storytelling), and Design as Art (essays). His tactile, interactive books for children, like Prebooks, revolutionized learning. Munari’s multidisciplinary legacy blends art, functionality, and imagination.

25/02/2026

The 1979 update to the LOT Polish Airlines logo was crafted by Polish designers Roman Duszek and Andrzej Zbrożek. They developed a comprehensive visual identity system, modernizing the iconic crane logo originally designed by Tadeusz Gronowski in 1929. The updated design retained the stylized crane, a symbol of elegance and tradition, while introducing a fresh livery for the airline’s fleet. The new look featured a predominantly white fuselage with a bold, italicized “LOT” inscription and a distinctive navy-blue stripe running along the aircraft. The crane was prominently displayed on the tail, preserving its role as a core element of the brand. This redesign aimed to blend modernity with LOT’s heritage, ensuring the logo and livery reflected the airline’s forward-looking vision while honoring its historical roots. Duszek and Zbrożek’s work created a cohesive and recognizable identity that strengthened LOT’s presence in the aviation industry.

Photo Credit: Grzegorz Pastuszak / Karol Śliwka Foundation archive

19/02/2026

22/05/2025

27/04/2025

Feliz Dia a todos los Diseñadores 🫶🏻

25/04/2025

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21/04/2025

Muchas felicidades Franco 👏🏻👏🏻👏🏻👏🏻

El artista autodidacta conquistó al público andaluz con sus figuras fantásticas modeladas en arcilla y masilla

09/04/2024