23/09/2026
Master in Digital Marketing & Data Analytics M1 Highlights | Exploring the Future of Digital Business
Over the past year, students from the Master in Digital Marketing & Data Analytics M1 have engaged in a variety of hands-on experiences, combining digital marketing strategies 📱, data analytics skills 📊, and innovative business thinking 💡 to explore emerging trends shaping businesses in the digital era.
From tackling business challenges and developing innovative solutions through the Innovation Business Game 🎯, to gaining insights from industry experts during Inspiring Talks 🎤; from participating in Women in Data Science Worldwide Paris @ emlyon 👩💻 to discover the latest developments in data science, to visiting Google 🌐 and experiencing how technology companies leverage data-driven practices; and finally, to joining an international seminar at Technische Universität Berlin 🇩🇪, where students expanded their global perspectives through cross-cultural exchanges 🌍
These diverse learning experiences ✨ have enabled students to deepen their understanding of digital marketing and data analytics in real-world business contexts, while strengthening their capabilities in data-driven decision-making 📈, innovative thinking 💭, and international collaboration. They are better prepared to navigate the opportunities and challenges of the evolving digital business landscape.
🔛 Applications for the 2027 intake of Master's programs are expected to open in October.
*Photos and content provided by Chenro Wang, a current M1 student from the 2025 intake of the Master's program in Digital Marketing & Data Analytics.
