Dienstleistungs- und Technologiemarketing RWTH Aachen

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Dienstleistungs- und Technologiemarketing RWTH Aachen

Herzlich willkommen auf der offiziellen Facebook Seite der Professur für Dienstleistungs- und Technologiemarketing an der RWTH Aachen University.

The Service and Technology Marketing Group (STM) under direction of Prof. Stefanie Paluch is concerned with Marketing of innovative technology-based Services (such as remote services) and the application of new technologies. We further focus on empirical technology forecasting, technology acceptance research, social media marketing, Industry 4.0 and E-Commerce. A characteristic feature of our grou

p is the international and empirical focus in our teaching and research. With our research we aim to solve real-world problems with managerial relevance and address emerging research topics such as the usage of smart services in business-to-business settings. Customers’ perception, implementation and handling of new technologies as well as marketing of innovative services in the business-to-business context are key aspects of our research. Our studies are based on empirical and experimental research methods which are presented on a regular basis at international conferences (e.g. American Marketing Association, Academy of Marketing Science) and which are published in top journals such as Journal of Service Research and Journal of Service Management. Due to our teaching and research activities, our Group closely collaborates with national and international companies. These industry cooperations contribute to the applied problem solving and result in synergetic effects between the EMF Group and their partners. Teaching

With our teaching we aim to advance the professional skills of our students, based on a well-balanced mixture of theory, concepts and methods of Empirical Marketing Research. Our main objective is the prearrangement of students for management and leadership tasks in Hightec-Companies. Additionally, an essential mission of our Group is the enhancement of the methodological competence; in our lectures students not only acquire knowledge about instruments and methods in theory, but also learn how to apply them in practice. Another concern of our Group is the knowledge transfer to real-world problems and the acquirement of special skills to independently design and compile appropriate solutions. We achieve this aim by inviting guest speakers and including case study exercises. Beyond the development of professional skills, our Group pursues the objective to enhance the social and problem-solving competences of the students. In our seminars or empirical projects students learn how to develop personality traits and skills such as cooperative behavior, team spirit, and process planning or presentation style. Therefore our courses are characterized by a combination of scientific theories and applied-research.

29/11/2022

Der Lehrstuhl für Dienstleistungs- und Technologiemarketing der TIME Research Area sucht eine*n HiWi zur Unterstützung von Forschung und Lehre. Alle weiteren Infos im Dokument anbei.

02/11/2020

Die Zuordnung zu den Studiengängen und Vertiefungsrichtungen ist ohne Gewähr. Bitte beachten Sie die curriculare Zuordnung in Campus und Ihrer Prüfungsordnung.

04/06/2020

Die Anmeldung für die 6. Aachen International Summer School in Research Methods and Data Science (ACISS) ist jetzt geöffnet!

Im Zeitraum vom 24. August bis zum 25. September 2020 werden sechs intensive, einwöchige Kurse mit Methoden- und Anwendungsfokus unter Leitung von Dozenten der Universität Kopenhagen, der Universität von Chile, der BOKU Wien, der Universität Erfuhrt und der RWTH Aachen University angeboten. Ziel ist es, Teilnehmern aus allen vier Research Areas der Fakultät die Gelegenheit zu geben, ausgewählte qualitative und quantitative Forschungsmethoden zu erlernen und diese gemeinsam zu erproben. Es gibt kaum eine bessere Vorbereitung auf eine empirische Masterarbeit, ein Promotionsprojekt oder den ersten Zeitschriftenartikel!

Herzlich Willkommen zur 6. Aachener internationalen Summer School in Research Methods and Data Science (ACISS)! Die Fakultät für Wirtschaftswissenschaften freut sich sehr, ihre sechste forschungsorientierte Summer School für Post-Docs, Doktoranden und fortgeschrittene Masterstudenten aller Vertie...

14/04/2020

Help your organization develop the strategies needed to become a front-runner of innovation in electric mobility and beyond.

07/04/2020

This past weekend our team members Heiko Holz and Alexander Kies participated in the inaugural “Graduate Roundtable” program to be hosted by The Ohio State University (OSU) from April 3-5, 2020. Despite the current situation preventing all attendees from meeting in person, the roundtable took place via Zoom. Six groups developed ideas for a paper and gathered feedback from high-profile mentors. We want to thank the organizing team and Jay Kandampully for bringing together an amazing group of researchers!

26/03/2020

Hier kommen ein paar aktuelle Informationen zu unseren Lehrveranstaltungen im SS 2020.
Qualitative Forschungsmethoden (digital) Beginn 8. April 2020
Bitte in Moodle anmelden:

26/03/2020

Qualitative Forschungsmethoden im SS 20 digital

Service and Technology Marketing, Prof. Dr. Stefanie Paluch, School of Business and Economics, TIME Research Area, Service and Technology Marketing (STM), Qu...

17/03/2020

Die RWTH informiert in einen Blog kontinuierlich über neue Entwicklungen zum Thema Coronavirus und über die Auswirkungen der aktuellen Entwicklungen auf alle Hochschulangehörigen. Grundsätzlich bittet die Hochschule um einen unvoreingenommenen und umsichtigen Umgang mit dem Thema und untereinander. 🙏

➡️ https://blog.rwth-aachen.de/corona/

13/03/2020

On 30.01.2019, the STM Group received a visit from colleagues from the Marketing Department of HÉC Liège. During the one-day workshop, the PhD students of both universities presented their research to each other, exchanged topics and extended their scientific network. Afterwards, all participants enjoyed an informative but also very entertaining guided tour through the city center of Aachen. Due to the great atmosphere and the productive exchange, this meeting will certainly be repeated.

Adresse

KackertStr. 7
Aachen
52072

Telefon

+492418098988

Webseite

http://www.time.rwth-aachen.de/cms/TIME/Die_Research_Area/Team/~gnow/EMF-Team/

Benachrichtigungen

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