24/06/2026
Taking educational robotics global 🤖🌍 This semester, our BSc Finance and Management students teamed up with ASTOR - Technology Meets People to develop a full international market expansion strategy for Astorino, an educational robotics solution built in collaboration with Kawasaki Robotics.
Four student teams tackled everything from market selection and customer segmentation to strategic partnerships and a concrete international growth roadmap. And the learning didn’t stop in the classroom. The teams also visited BTI Neuss for a hands-on look at industrial automation and got to interact with the Astorino robot firsthand. 🙌
The final presentations on campus were attended in person by ASTOR CEO Jaroslaw Gracel and the feedback spoke for itself. A huge thank you to the ASTOR and Astorino team for this inspiring collaboration at the crossroads of technology, education, and global business!