Wie sind die Öffnungszeiten?

Montag 09:00 - 12:00 13:00 - 14:30 Dienstag 09:00 - 12:00 13:00 - 14:30 Mittwoch 09:00 - 12:00 13:00 - 14:30 Donnerstag 09:00 - 12:00 13:00 - 14:30 Freitag 09:00 - 12:00 13:00 - 14:30

Chair of Sales & Services Marketing - Professor Kraus - Uni Mannheim

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Chair of Sales & Services Marketing - Professor Kraus - Uni Mannheim

Welcome to the official page of the Chair of Sales&Services Marketing at University of Mannheim.

page- Sales & Services Marketing - University of Mannheim - Professor Kraus

24/10/2024

- How to create a superior experience for B2B customers?
- How to measure it’s (financial) impact?
- What is Commercial Excellence and how to make sure that Marketing and Sales (and all other departments) work together and are truly customer oriented?
- Who should control pricing?
- What should we do if your competitors increase their prices?

Those and many more extremely relevant questions were answered today by Martin Horrocks and Dr. Vinay Singh from BASF Agricultural Solutions in my MBA Course. We had very lively and fantastic discussion with lots of new insight. Thank you very much! It was great!

.horrocks .bvp

21/10/2024

Thank you Juan Martinez and Adam Lamla from Reckitt for an absolutely amazing workshop. Great content and inspiring new ideas on how to rejuvenate a brand!

18/10/2024

Welcome back to your Alma Mater, Toni Stork. It is always great to have successful Alumni back in the classroom to share their experiences with our students.

08/10/2024

Today, I had the pleasure to present the awards for best Doctoral-, Master- and Bachelor-Thesis during the annual conference of the Bundesverband Direktvertrieb Deutschland e. V. - BDD together with Jochen Clausnitzer.
Congratulations to Dr. Maximilian Beichert, Tamara Rauw and Vahid Sadiri Javadi.

16/05/2024

This week Ann-Kathrin Polenz presented our study titled „A Balancing Act: The Hidden Cost of Detail in Online Feedback“ (co-authored with Andreas Bayerl, Dr. , Yaniv Dover and Florian Kraus) at the Workshop on Digital Markets 2024 held at Tilburg University.
Great Job, Kathi 👏

16/03/2024

EFMD Global MBA Conference in Mannheim (Mannheim Business School , Universität Mannheim )

This year‘s topic: „Fit for purpose, fit for the future,“ including MBA curricula, challenges of the twin transition, business models of MBA delivery, programme positioning and marketing, and preparing for future challenges and opportunities.

14/03/2024

Ready for the IMU Spring Conference about AI in Marketing and Sales. Excited to see interesting presentations and interactive sessions.

05/03/2024

Last week, our PhD student Yasid Soufi successfully defended his Dissertation Thesis on „LEVERAGING DATA SCIENCE
FOR MARKETING-FINANCE“
Well done, Dr. Yasid 👍
Universität Mannheim - University of Mannheim
University of Mannheim Business School - Fakultät BWL
Mannheim Business School

07/02/2024

Announcement of Research Seminar Topics:
Just before the start of the semester, we uploaded the possible topics for your research seminar in the Marketing Area. Our chair offers a broad spectrum from the following areas: Marketing Strategy & Management, Consumer Behavior & Psychology, Sales Management, Digital Marketing, Research Methods, and Marketing Analytics. As known from our chair, we are concentrating on connecting Marketing and Sales with Behavioral Economics. Whether with respect to Finance, automotive, or any other sector focusing on innovations such as inbound marketing or purpose. Feel free to pick your individual topic and apply by no later than 09.02.2024.

05/02/2024

Some impressions from the BREKO Winter School. Interesting discussions and impulses for new ideas.

Mannheim Business School

26/01/2024

***IMU Frühjahrstagung | 14. März 2024***

Einladung zur IMU Frühjahrstagung 2024 mit dem Thema „Künstliche Intelligenz im Marketing und Vertrieb“

Die Direktoren des Instituts für Marktorientierte Unternehmensführung (IMU) der Universität Mannheim - University of Mannheim Prof. Dr. Sabine Kuester & Prof. Dr. Dr. h.c. mult. Christian Homburg laden ein zur diesjährigen Frühjahrstagung am 14. März 2024 im Barockschloss der Universität Mannheim. Das Thema „ im und “ verspricht spannende Vorträge und zentrale Erkenntnisse aus Wissenschaft und Praxis. Folgende Experten werden zum Thema referieren:

- Prof Dr. Martin Klarmann – Professor für Marketing, Karlsruher Institut für Technologie (KIT Wirtschaftswissenschaften)
- Svend Wittern – Global Vice President, SAP Industries & CX
- Anja Unglaub – Business Chief Digital Officer, Robert Bosch Power Tools GmbH
- Dr. Stefan Gross – CEO; Head of Sales and Service, Carl ZEISS Microscopy Deutschland GmbH
- Michael Witzenleiter – CEO & Founder und Yvonne Teufel – Chief Marketing Officer, Conversion Maker GmbH
- Dr. Sören Kupke – Head of Platforms and Systems, Allianz Kunde und Markt GmbH

In den kommenden Wochen stellen wir Ihnen hier auf LinkedIn die Referentinnen und Referenten vor und geben bereits erste Einblicke in die Inhalte der hochkarätigen Vorträge.

Haben wir Ihr Interesse geweckt? Dann freuen wir uns auf Ihre Anmeldung! Weitere Informationen und das Anmeldeformular finden Sie hier: https://lnkd.in/eNZyeVef

08/12/2023

Last Tuesday, our PhD Student Mengmeng Niu successfully defended her Dissertation Thesis. Congratulations Dr. Niu 👩‍🎓👍🥳

Adresse

L 5, 2
Mannheim
68161

Öffnungszeiten

Montag	09:00 - 12:00
	13:00 - 14:30
Dienstag	09:00 - 12:00
	13:00 - 14:30
Mittwoch	09:00 - 12:00
	13:00 - 14:30
Donnerstag	09:00 - 12:00
	13:00 - 14:30
Freitag	09:00 - 12:00
	13:00 - 14:30

Telefon

+496211812662

Webseite

https://kraus.bwl.uni-mannheim.de/

Benachrichtigungen

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