29/05/2026
💡 Looking for fresh ideas and new perspectives on innovation?
Join us for an inspiring guest lecture with Josh Ruff, Senior Director of Innovation at Stoked and teacher-coach at Stanford d.school.
🎤 The ‘Gross’ Idea: Creative Ideas Beyond First Reactions
What if the ideas your team rejects first are the ones with the greatest potential?
In this story-driven and interactive session, Josh Ruff explores how split-second judgments can determine whether innovative ideas are dismissed or developed. Following the journey of a “gross” idea from the food industry that was initially rejected but later became a celebrated sustainability success, participants will discover how discomfort and unfamiliarity can prevent breakthrough innovation.
👤 Josh Ruff is a designer, teacher, and craftsman known for leading award-winning innovation teams. As Senior Director at Stoked and a teacher-coach at Stanford d.school, he helps organizations turn bold ideas into scalable solutions—from reimagining postpartum care to improving collaboration within the U.S. Space Command.
📅 08 June 2026
⏰ 14:00–15:30
🌍 Language: English
📍 Campus Schwäbisch Hall, Room A409
💻 Online via Zoom: https://us02web.zoom.us/j/82294758911?jst=2
Hosted by Prof. Dr. En-Chi Chang, Professor of Digital Marketing, Faculty of Management and Sales.
✅ No registration required – simply join us!
