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HFU Business School

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HFU Business School

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HFU Business School der Hochschule Furtwangen am Campus Villingen-Schwenningen mit 5 internationalen Bachelor- und 3 internationalen Master-Studiengängen.

Schwerpunkte: Internationale Wirtschaft und Management, Wirtschaftsrecht und Wirtschaftspsychologie.

11/10/2026

🛒 Are special offers really saving us money?

Discounts, supermarket deals and loyalty apps are part of our everyday shopping. But do they really help us save money — or do they influence us to buy more than we intended?

In the ARD documentary “Die Wahrheit über Sonderangebote” (The Truth About Special Offers), Prof. Dr. Kai-Markus Mueller from HFU Business School explores the psychology behind special offers and how they shape our purchasing decisions.

As part of the filming, the research team visited EDEKA Culinara in Schwenningen and explored how our brains respond to special offers in an MRI scanner at Freie Universität Berlin.

The documentary looks at questions that matter to consumers and retailers alike:

- Which supermarkets and discounters offer the best deals?
- Do loyalty programmes such as Lidl Plus and REWE Bonus help us save — or encourage us to spend more?
- How do special offers capture our attention and influence our decisions?

The research combines eye-tracking technology from HFU Business School with MRI scans at Freie Universität Berlin, offering insights into the psychology behind our everyday shopping habits.

We’re looking forward to seeing which findings made it into the final 45-minute documentary!

📺 Watch “Die Wahrheit über Sonderangebote”
📅 Monday, 12 October 2026
⏰ 8:15 p.m. (CEST)
📡 Das Erste (ARD)

👉 Watch here:
https://www.ardmediathek.de/tv-programm/6a9697c069ea547d658a3f9a

07/10/2026

🤖 AI is moving from assisting to acting. Are you ready?

Today, Prof. Dr. Michael Hepp explores how Agentic AI is reshaping digital transformation, organizations and business models – and what leaders should consider today to prepare for what’s next.

📅 Today, 7 October | 6 pm CET | Online & free
👉 Join the conversation and register here:

https://lnkd.in/eaPaDeu8

Don’t miss the opportunity to gain insights into how autonomous AI agents could shape the future of business. We look forward to seeing you online!

01/10/2026

New faces. New perspectives. A new chapter. 🌍

Today, we had the pleasure of welcoming our new first-year students to our university and officially starting this new chapter together.

What makes this year’s group particularly special is its international diversity. Students from all around the world have chosen to come to us, bringing with them different cultures, experiences and perspectives. Seeing such a diverse group come together in one place is something we truly value – and a wonderful reflection of the international community we strive to build.

For our students, the first day marks the beginning of much more than their academic journey. It is the beginning of new friendships, new experiences, challenges and opportunities. We are very happy to have you with us and look forward to seeing where this journey takes you.

A special thank you to our Student Council for helping us make today’s Welcome event possible.

Welcome to our university – we’re glad you’re here!

29/09/2026

Welcome to Campus Schwenningen! 🌟
It was a true pleasure to welcome our newest cohort of international degree-seeking students to campus today.

Students from diverse backgrounds, cultures, and academic journeys have joined us, enriching our community with their unique perspectives and global outlook. At Campus Schwenningen, international students are an essential part of our academic and cultural fabric — and the arrival of each new cohort marks a special milestone in our shared mission of global learning and collaboration.

We wish you all the very best as you begin this exciting chapter of your academic journey. May your time here be filled with growth, discovery, and joy!

28/09/2026

🍂✨ Autumn vibes & campus feels!

Our upper-semester students are back at Campus Schwenningen — Welcome back!
Wishing you positive vibes and lots of success! 🧡🎓

14/09/2026

🎓 Your First Day at HFU Business School
Welcome, Freshers! 👋

Your journey at HFU Business School is about to begin – and we’re excited to welcome you to campus!

Here’s what your first morning looks like:

📍 From 8:45 am: Get-together for all first-year students on the ground floor of Building F

9:00–9:45 am: Welcome event with Dean Prof. Dr Armin Trost and representatives of the Student Council in F 0.02
(F-building; ground floor, large lecture hall)
→ for International Business Management (IBM) and the Master’s programmes International Management (IMM) & MBA
At the same time: Campus tour with the HFU Business School Student Council for International Business Administration (IBW)
and Applied Business Law (AWR). Groups will be organised on site.

10:00–10:45 am: Welcome event in F 0.02
→ for International Business Administration (IBW) and Applied Business Law (AWR)
At the same time: Campus tour with the HFU Business School Student Council for International Business Management (IBM). Groups will be organised on site.

All further information about your first days at HFU Business School will be sent to you individually by email.

You can find the full general Freshers Welcome programme on the HFU website: https://www.hs-furtwangen.de/en/news/detail/2909-programm-von-fakultaet-iv-business-design-media-3

Need to find your way around campus?
Check the campus map in our Instagram bio for all building locations.

We wish you an amazing start, lots of new connections and an exciting time at HFU! Welcome to HFU Business School – we’re happy to have you! 🎉

10/09/2026

Why study in France? Discover our HFU Business School Partner Universities
Studying in France offers HFU students more than an international experience. With Erasmus funding, tuition-free exchange opportunities and the possibility of earning a double degree, France opens the door to exciting academic and career opportunities.🌍

🏛️ Meet some of our Partner Universities in France:
EM Strasbourg Business School
→ International programmes in English
→ Double-degree opportunities
ESSCA Bordeaux
→ Programmes in English
→ Triple accreditation: AACSB, AMBA & EQUIS
EGC La Martinique
→ Programme in French
→ Double-degree Bachelor
Université de Haute-Alsace (UHA) – Mulhouse
→ Programme in French
→ Double-degree Bachelor
EMLV – École de Management Léonard de Vinci, Paris
→ Programmes in English or French
→ Double-programme opportunities

At HFU Business School, our French partnerships offer international experience, academic opportunities and new perspectives far beyond the classroom.
A global mindset starts with global opportunities.🌍

01/09/2026

Eine Frage, die sich viele Fach- und Führungskräfte stellen:
Was macht eigentlich gute Managemententscheidungen aus?

Gute Managemententscheidungen entstehen selten isoliert. Sie berücksichtigen unterschiedliche Perspektiven und bringen die Interessen verschiedener Unternehmensbereiche zusammen.

Ob Finance, Marketing, Strategy oder Digital Transformation – erst das Zusammenspiel dieser Disziplinen ermöglicht fundierte Entscheidungen und nachhaltigen Unternehmenserfolg.

Genau dieses ganzheitliche Verständnis vermittelt unser Certificate of Advanced Studies (CAS) „Management Essentials for Professionals“. In einem Semester erwerben Sie fundierte Kenntnisse der betriebswirtschaftlichen Kernfunktionen und erweitern Ihren Blick auf unternehmerische Zusammenhänge – praxisnah, berufsbegleitend und auf akademischem Niveau.

Das Besondere: Das CAS entspricht vollständig dem ersten Semester unseres Executive MBA der HFU Business School. Es kann eigenständig absolviert oder als Einstieg in den Executive MBA genutzt werden.

Welche betriebswirtschaftliche Perspektive hilft Ihnen in Ihrem Berufsalltag am häufigsten weiter – Finance, Marketing, Strategy oder Digital Transformation?

💻 Sie möchten mehr erfahren? Dann seien Sie dabei, wenn Prof. Dr. Michael Hepp am 15. September um 18:00 Uhr im Webinar „The Autonomous Enterprise: Why Agentic AI Is Reshaping Business Models“ erläutert, warum Agentic AI zu den spannendsten Entwicklungen für Unternehmen zählt.

Im Anschluss stellen wir Ihnen unseren Executive MBA sowie das CAS „Management Essentials for Professionals“ vor und beantworten Ihre Fragen zu Studieninhalten, Ablauf und Bewerbung.
Anmeldung: https://lnkd.in/erH5K2SA
Wir freuen uns auf Ihre Teilnahme!

31/08/2026

Did you know?

Before she taught marketing, Prof. Dr. Lucina Odoi spent more than 15 years doing it, at Beiersdorf and Mars.

She joined HFU Business School as Professor of International Marketing after senior roles in brand management, product and marketing management, sales, and the leadership of international teams.

In her teaching, that industry experience meets current
research. Her work sits at the intersection of marketing and sustainability, and students in her Marketing & Sustainability course run a sustainability challenge of their own. She is also an active member of the global netnography community, applying netnographic methods to study how consumers behave online.

Because marketing keeps changing, and the classroom should change with it.

For more information about Prof. Odoi's career path and journey to HFU:
https://bit.ly/LucinaOdoi_MarketingProf-schwabo

25/08/2026

Our Certificate of Advanced Studies (CAS) “Management Essentials for Professionals” provides a comprehensive introduction to the core functions of modern business management within a single semester—from Finance and Marketing to Strategy and Digital Transformation. The program is practice-oriented, designed for working professionals, and delivered at an academic level.

What makes it unique: The CAS is fully equivalent to the first semester of the HFU Business School's Executive MBA
(hs-furtwangen.de/executive-mba). It therefore serves both as a standalone academic qualification and as the ideal entry point for professionals who may later choose to continue with the Executive MBA.

In your view, how important is a holistic understanding of business for professional success?

Adresse

Jakob-Kienzle-Str. 17
Schwenningen
78054

Öffnungszeiten

Montag	09:00 - 18:00
Dienstag	09:00 - 18:00
Mittwoch	09:00 - 18:00
Donnerstag	09:00 - 18:00
Freitag	09:00 - 18:00

Telefon

+4977203074300

Website

http://www.hfu-business-school.de/

Benachrichtigungen

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