01/03/2025
Professor Jonna Koponen has joined the IBS research team today! Jonna is Professor of Marketing, with a special focus on digital transformation. In the field of marketing, her research primarily focuses on sales management, digital communication, as well as sales relationships and interaction. She has a PhD in both business and communication sciences. Her key research areas are👇
⭐️ E-leadership and digital communication
⭐️ Sales management and digital transformation
⭐️ Communication competence and the role of AI in leadership
⭐️ Customer relationships, digital sales interaction, and sales team management
More information:
Leading an international research project on e-leadership with digital communication 2021-2016 funded by the Academy of Finland. Research area I: E-leadership and digital communication. Challenges and opportunities in e-leadership, digital communication channels in e-leadership, video communication....
