26/10/2026
Tech founders are often obsessed with their products. But are they equally obsessed with understanding their customers?
This is where our HEC Paris MBA course “User-Centric AI & Technology Design” comes in.
Teaming up with ReD Associates, our MBA participants not only receive a crash course in human-machine interaction, human sensemaking, and anthropology, but also put their newly acquired skills directly into practice by helping AI and tech companies tackle real-world human challenges.
At the end of the course, participants pitch their insights and solutions directly to the founders and company representatives at Station F.
Professor Peter Mathias Fischer says "What I particularly like about this course is that it challenges a common assumption in the tech world: Building a great product starts not with understanding technology, but with understanding humans."
A big thank you to all of the companies and people involved in making this experience unique and impactful!