15/10/2026
Meet BSc Business Management with Placement student Annie McCafferty. Her placement year at the William J Clinton Leadership Institute at Queen’s Business School was all about gaining practical experience and exploring different areas of marketing and programme delivery.
From contributing to the development of the PeacePLUS programme to managing a CRM system, Annie gained experience across marketing, executive education and event delivery. She also worked on email campaigns, website content, alumni engagement and live and online events, giving her the opportunity to work across a wide range of projects.
Reflecting on what she found most valuable, Annie said:
"The most rewarding part of my placement was seeing projects develop from an initial idea through to successful delivery. It was incredibly satisfying to work on programmes that had a real impact on participants and to know that my work contributed to that experience."
"My placement gave me practical experience that I couldn't have gained in the classroom. Designing marketing content, supporting on proposals for new projects and collaborating with colleagues across the Institute. It helped me develop confidence in managing projects, communicating with stakeholders and balancing multiple deadlines in a professional environment."
Best of luck to Annie for her final year at Queen’s!
If you are interested in recruiting a placement student like Annie or to find out more on how to secure a placement, visit https://www.qub.ac.uk/schools/queens-business-school/business-hub/placements/