31/05/2026
Montenegro saw students from our MSc Hospitality and Tourism, MA Luxury Brand Management, and MA Marketing Management for Events, Hospitality and Tourism programmes travel through Biogradska Gora National Park and Podgorica as part of their residential trip.
Alongside exploring the landscape and local culture, students visited a donkey farm to examine aspects of community-based tourism connected to current research projects. The day also prompted discussions around hospitality operations, consumer experience, and tourism development through direct observation and shared experiences across different settings.