18/11/2022
FILTER BUBBLE BOOK CLUB
3/3
The article continues and eventually concludes that personalisation on news sites is still at an infant stage, and personalised content does not constitute a substantial information source for most citizens. However, if personalisation technology improves, and personalised news content becomes people’s main information source, problems for our democracy could indeed arise (Bourgesius et al. 2016). We have found that throughout this campaign, the majority of followers do use social media as their primary source of news. In tandem with this, what with technological advancements and the prominence of platforms such as Twitter under Elon Musk and of course the use of applications such as TikTok by young people, trends of polarisation created by political social media use, are only likely to continue.
Moreover, the article suggests that in the light of the rapidly changing media landscape, many studies become out-dated rapidly. In addition, existing studies mainly cover the US situation with its two-party political system, which means that the studies are only partly relevant for countries with multiparty systems. (Bourgesius et al. 2016). We have found throughout our research of Filter Bubbles that there is little to no research on how Filter Bubbles operate in multi-party systems, as such, all of our content has been related to either the UK or the USA, therefore we would be inclined to agree with Bourgesius et al. in that more research on other systems should be conducted.
Overall, this Article is from 2016, which, given the speed technology has advanced in recent years, can be seen as outdated. While the article does contend that Filter Bubbles are something to be aware of, it highlights that the effect of Filter Bubbles is perhaps overstated. Therefore, it can be suggested that, while Filter Bubbles are something to be aware of, they may not be as threating to democracy as once was believed. Much like our first blog post this week, you could say that Filter Bubbles are normal, and as long as users are aware of their existence and the potential dangers of Bubbles, and if necessary, how-to Burt Their Bubbles, Filter Bubbles may not be something that requires urgent legislation to tackle. Furthermore, we agree with the articles view that more research must be conducted to accurately analyse the effect of Filter Bubbles on other democratic systems, such as multi-party systems that are seen elsewhere in Europe, as research so far is too reliant on the UK and USA’s two-party systems.