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Strategic design consultancy that uses creative leaps to design innovative products and services that transform customer experiences.

06/10/2026

Award-winning comfort. 🏆

Our Airline Soft Product Collection with Buzz has won in the Concept Design category at the 2026 Australian Good Design Awards.

Four pieces designed for Premium Economy that work as one comfort system: a flat-pack adjustable neck pillow, an eye mask with integrated earbuds, an adaptive lumbar cushion and a shaped, cocooning blanket.

In the jury’s words: “a connected comfort system rather than isolated amenity items.”

Read the full story via the link in our bio.

28/09/2026

Hospitality lives in the details

The best customer experiences are remembered for their small touches as much as their big gestures — so that’s how we built our latest vision for long-distance rail too. Seat numbers integrated into the grab handles. Reading lights that flip out discreetly. Charging placed exactly where a hand naturally rests.

It’s the difference between a space that simply works and one that feels considered.

Full piece linked in bio.

25/09/2026

Hotel lobbies. Members’ clubs. Boutique lounges. Not the usual references for train design, which is exactly the point.

Our latest vision for long-distance rail started by asking what the best hospitality spaces do well, and built a two-level café and lounge at the heart of the train around it. Downstairs, a café-bar that works as a breakfast counter in the morning and shifts into a cocktail bar by evening; the same rhythm you’d find in a good European café, just on rails. Upstairs, a cosier, textural lounge for something quieter.

Full concept linked in bio.

24/09/2026

Building a Destination on Rails: A Hospitality-Led Vision for Long-Distance Travel 🚄

To coincide with InnoTrans this week, we’re publishing our latest thinking on long-distance rail — and sharing it here across a short series of posts.

The big idea: what if a train stopped being a mode of transport, and became a destination in its own right? Somewhere passengers choose to be, not just pass through.

Over the next few posts: the ambience, our two-level café and lounge concept, the seating, and the small details that bring it all together.

Read the full piece — link in bio.

23/09/2026

Shortlisted for a Dezeen Award 🏆

Our Airline Soft Product Collection with has made the 2026 Product Design shortlist — part of our broader thinking on genuine comfort for long journeys, whatever the mode of travel.

Four connected pieces: cocooning blanket, sensory eye mask with built-in earbuds, reconfigurable neck pillow, fold-out lumbar cushion — designed as a system.

Link to story in bio.

22/09/2026

📍 Finding London Through Design

What can a city reveal about itself through design?

From installations and exhibitions to unexpected moments of inspiration, this year’s London Design Festival offered fresh perspectives on how design shapes the way we live, move, and connect.

In our latest article, Designer Anshuman Pandey reflects on his week at LDF, sharing the ideas, themes, and standout moments that caught his attention, and what they reveal about London’s vibrant design scene.

Read the full article via the link in our bio.

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01/05/2026

That moment on a long flight when you just can’t get comfortable.

Your lower back starts to ache. You shift. You slide forward. You slouch to try to find a position that finally feels right.

The issue isn’t movement — it’s lack of support.

Slouch addresses this directly. By bringing forward a sculpted section of the seatback, it adds targeted lower-back support exactly where it’s needed.

Less strain. Less need to reposition. Amore supported, more relaxed way to sit — especially on longer journeys.

30/04/2026

You weren’t designed to sit upright for hours. So why are aircraft seats still built that way?

Introducing Slouch — a comfort system designed around how people actually sit, move, and relax.

A new way to experience comfort in high density aircraft cabins.

tangerine x
Photos by

Find out more via 🔗 link in bio

23/04/2026

A new approach to sensory shut‑out.

This eye mask was designed to address one of the most persistent challenges of long‑haul travel: creating meaningful rest in a shared, busy cabin environment.
Unlike traditional masks and disposable earplugs, the design integrates removable, sound‑reducing earbuds directly into the eye mask. By combining sight and sound management into a single product, it reduces loose components, packaging and waste, while offering a more intuitive experience for passengers.

The earbuds sit discreetly within the straps for easy access during rest and can be removed when needed. Integrating them into the mask helps prevent small items from being dropped or lost in the cabin, a common frustration for both passengers and crew, while supporting reuse rather than single‑use disposal.

Soft materials and considered shaping ensure the mask remains comfortable against the face, while the integrated system allows passengers to settle quickly into rest without adjusting multiple products.
A calmer, simpler way to block out the world.

Designed for real onboard conditions, where comfort, usability and practicality need to work together.

22/04/2026

Rethinking the air travel neck rest.

Designed with cues taken from worn fashion, this neck rest borrows details more familiar to outerwear than traditional travel accessories. A soft, padded form and a toggle closure inspired by puffer jackets give it an intuitive, garment‑like quality that feels familiar and easy to use.

Unlike conventional U‑shaped neck rests, the design lies completely flat when not in use. This allows for compact pack‑down, a critical consideration for airlines where space is always at a premium, while also making the product easier to store, distribute and manage onboard.

In use, the flat construction allows the shape to be manipulated and re‑formed. Rather than fixing the passenger into a single posture, the neck rest becomes a versatile cushion that can be adjusted throughout the flight. By changing its orientation, it can support the back of the neck, rotate to cradle a forward‑leaning rest position, or provide side and frontal support as the body naturally shifts.

A softer, more adaptable approach to in‑seat support.
Designed for real seated comfort, without compromising the practical realities of life onboard.

Find out more via link in bio.
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